Marketing News & Expert Advice
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Marketing
Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest
Social media is about attracting actions and conversations, not shouting at people.
Pepsi Max's Video With NBA Star Quickly Explodes
YouTube effort garners over 3 million views since the weekend.
Advertising in the Age of Choice
Advertising can only work when we provide content or experiences for engagement that attract, rather than interrupt, consumers' attention.
Latinos Are Fighting for Content
Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers.
Fraud Protection: A Must for Performance Marketing
Companies that fail to protect against fraud can end up destroying business relationships.
The Ultimate Content Development Checklist
Six ways to be efficient and effective in creating content that will achieve automation and scale.
Latino Media at War
News from the upfront lines of the Latino digital battlefield.
3 Percent: Why GM's Media Spending Matters
Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most?
The Magical Email-Social Combo
Tips to connect your email and social programs for maximum impact. Part one in a two-part series.
Obama's May Surprise
When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers.
Aligning Marketing Data Strategy With Talent
Take a phased approach to growing your firm's big data analysis capabilities.
5 Things to Remember When Going Local
The top missed opportunities in local strategies.
3 Ways You Might Be Wasting Money on AdWords
How to keep your costs down, your ROI up, and your time spent on the process efficiently managed.
Music in Advertising: Brands, Bands Mashup
Kia, Intel, and other brands look to hit the right notes with consumers.
Integrating Public Relations Into Your Small Business Marketing Plan
Launching a public relations effort with an online marketing effort is no longer out of reach for small businesses.
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