Marketing News & Expert Advice
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Affiliate Marketing
Regulating Chaos, Part 4: Affiliate Markets Adapt Standards
What happens when a market tries to regulate itself? First, the extremists dominate the discussion. Sometimes, the market understands and adapts.
Regulating Chaos, Part 3: Adware, Merchants, and Affiliates Speak Out
Will the players agree to play nicely? Declan asks adware companies, merchants, and affiliates for their take on self-regulation.
Regulating Chaos, Part 2: The Affiliate Networks' Dividing Line
Guidelinesare great, but what about enforcement?
Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct
The new affiliate industry code of conduct: There's something in it for everyone as the industry moves to self-regulate.
The Top 6 Trends of 2003: Don't Predict the Future, Invent It
You can guess what's going to happen next year, or you can go right out and make it happen.
Fewer Leads, Better Quality
How Kaplan controls an effective affiliate program.
A Parasiteware Christmas Carol
If Scrooge had been a parasiteware vendor (with apologies to Charles Dickens).
Affiliate Tool Time TV
If power tools can have their own TV show, why not affiliate tools?
Commonsense Web Design for Affiliates
Classic Web site usability never goes out of fashion. Jim offers three ways to make your site a no-brainer for users.
Demand Marketing: By Their Actions You Will Know Them
Adware companies are on to something. You need to understand it and practice it.
The 19 Days of Christmas
On the first day of Christmas, my merchant gave to me... incentives!
The Big Lie about Spyware and Adware
'Spyware' and 'adware' aren't synonymous. The difference is important for affiliates to understand.
Parasiteware Stew
A volatile potion: affiliates, merchants, networks, and adware. If you can't stand the heat, stay out of the kitchen!
Spyware Grows Up
Those so-called spyware and thiefware apps graduate from ripping off affiliate links.
Cookie Monster Merchants
Affiliates, are merchants eating your cookies and not even leaving you crumbs?
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