Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Does Your Content Connect?

Dec 19, 2014 - While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Comments

Welcome to 2015 – The Year of Proficiency

no-excuses Dec 19, 2014 - The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in our industry. Comments

The Smart Home: The Last Frontier

shutterstock-186320450-smart-home Dec 18, 2014 - Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to benefit. Comments

Common Mistakes When Translating a Website

shutterstock-208347706-translation Dec 18, 2014 - Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Comments

Marketing With Emojis

emoji-thumbsup Dec 18, 2014 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Comments

The Future of Online Advertising - Are We There Yet?

advertising-of-the-future Dec 18, 2014 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true? Comments

Is 2015 Going to Be the Year of the Robot?

year-of-the-robot Dec 17, 2014 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot? Comments

The Extra Mile: Customer Service and the Sharing Economy

customers Dec 17, 2014 - With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuable market share. Comments

Data Deconstruction: Understanding Complex Social Influences

big-data-action Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for? Comments

4 Ways to Make an Immediate Impact Toward Omnichannel

omnichannel Dec 16, 2014 - Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Comments

The Year in Content: 2015 Predictions for Content Marketing Domination

shutterstock-153218306 Dec 16, 2014 - What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Comments

10 Digital Marketing Predictions for 2015

shutterstock-145689659 Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. Comments

2015: The Year Online Marketing Changes Just as Much as Every Other Year

2015-firework Dec 12, 2014 - The world of digital marketing is in a constant state of flux, so what will this next year bring for those of us in the industry? Comments

How to Get Traction for Your Start-Up Business

shutterstock-193744262-startup-cmo Dec 12, 2014 - When launching a new start-up, it's important to make sure you market it correctly to the media. Do you know the best methods of working with the press? Comments

The Year of the Customer: The UX Checklist for 2015

shutterstock-215797822-user-experience Dec 11, 2014 - The coming year is shaping up to be even more centered on the consumer's experience. So to help you prepare, here is a list of things to focus on. Comments

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here

11dec14-sheji-ho-acommerce-line-screenshot Dec 11, 2014 - Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Comments

10 Digital Marketing Trends for 2015

2015-balloons Dec 11, 2014 - Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Comments

Digital Darwinism and Internet Thinking in China [Part 2]

shutterstock-163770449-tea-china Dec 10, 2014 - In the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach in China – and what this means for the market in general. Comments

Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics

talent-search Dec 10, 2014 - Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid search and programmatic could be invaluable to your campaigns. Comments

5 Ways to Make Your Online Store More Social

5-ways-to-make-your-online-store-more Dec 10, 2014 - As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Comments

Digital Transformation in 2015

digital-transformation Dec 9, 2014 - What are some of the changes that marketers can look forward to, and begin to prepare for, as 2015 approaches? Comments

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