In the weeks leading up to each of our SES and ClickZ events, speakers will introduce themselves by way of a column outlining their role and the content of the presentations in their sessions. Be informed before you get to the registration page.
Apr 7, 2014 - A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of remarketing. Comments
Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there. Comments
Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers these days. Comments
Apr 3, 2014 - Building off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect ad copy, and how to take action. Comments
Apr 1, 2014 - It's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to check out at ClickZ Live New York to help you do so. Comments
Mar 31, 2014 - The ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the industry, AOL, and the future of video advertising. Comments
Mar 28, 2014 - In addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing online conversion rates. Comments
Mar 28, 2014 - Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The technologies, products, and solutions involved in this process in the face of massive data are what really matters in the Big Data era. Comments
Mar 27, 2014 - Google's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Comments
Mar 27, 2014 - A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inconsistent KPI tracking across departments and business units. Comments
Mar 26, 2014 - In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. Here's a look at how to pick the right one. Comments
Mar 26, 2014 - Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social proof." Here are five ways to drive conversions through social proof. Comments
Mar 26, 2014 - Ahead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers. Comments
Aug 14, 2013 - How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Comments
Jul 5, 2013 - Increase the impact of your brand with an integrated strategy. Comments
Jun 28, 2013 - A growth strategy trumps a narrow ranking strategy in a no-growth environment. Comments
Mar 6, 2013 - Should brands that aren't part of a given TV broadcast get involved in its backchannel? Comments
Jan 4, 2013 - A checklist for successful PPC campaigns. Comments
Dec 28, 2012 - Deliver maximum performance by reviewing your settings, account structure, ad copy, and extensions. Comments
Dec 21, 2012 - What you, the SEO, need to do in your website migration. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014