Conference Call

In the weeks leading up to each of our SES and ClickZ events, speakers will introduce themselves by way of a column outlining their role and the content of the presentations in their sessions. Be informed before you get to the registration page.

Power Friending With Amber Mac

Jun 14, 2011 - A Q&A with Canadian TV host and social marketing consultant on working with Tony Robbins and more. Comments

Improving Your AdWords Quality Scores With DKI

Jun 14, 2011 - Avoid common mistakes and start creating effective DKI ads immediately. Comments

The Convergence of Search and Social

Jun 14, 2011 - The lines between social media and search engines are rapidly blurring. Have you adapted your digital marketing strategy to the new reality? Comments

Steps to Building a Social Media Plan That Gets Results

Jun 14, 2011 - Approach social media marketing strategically and build a real plan that gets results. Comments

Surviving and Thriving After Google's Panda Update

Jun 14, 2011 - Six best practices to protect your site when Google eliminates low-quality content. Comments

Canada Sets a New Standard in the Fight Against Spam

Jun 14, 2011 - Ensure compliance and avoid liability by reviewing FISA's requirements and your existing policies before it goes into effect. Comments

A Guide to the New and Improved Search Engine Watch

Jun 14, 2011 - Streamlined categorization, a more robust search engine, and live and trending apps vastly improve user experience. Comments

Display and Search Together: 'Never Say Never'

May 10, 2011 - Boost your campaign's ROI by integrating display and search. Comments

Does Latino Marketing Deserve a Bigger Pie?

Mar 25, 2011 - Can Google go where no other company has gone before? Can it persuade advertisers to take a closer look at this thing called Latino digital? Comments

Reaching the Mobile Shopper: Before, During, and After the Big Sale

Mar 25, 2011 - The role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function. Comments

Working Together in a Data-Driven Environment

Mar 24, 2011 - Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Comments

Brand Marketers Compete With Counterfeiters in a Search-Driven World

Mar 23, 2011 - Well-known brands are ripe targets for counterfeiters who compete with legitimate search marketers for traffic, clicks, and conversions. Comments

How to Make Robots Cry With Faceted Navigation

Mar 23, 2011 - Implemented carefully, exposing many facets to robots will create high-quality landing pages for long-tail searches. Comments

How Search Insights Inform Display Ad Buying

Mar 22, 2011 - A look at how search can inform the media plan with these strategies: dataming web analytics and on-site search, simple search, six Google tools, and crowdsourcing your research. Comments

How Search and Social Platforms Will Influence TV

Mar 22, 2011 - What if we could marry search, social, and TV? What would that look like? Five ideas and apps that are making this a reality. Comments

(Some) Social Media Metrics - What to Measure and Why

Mar 4, 2011 - Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure. Comments

6 Secrets of Social Media Success

Mar 1, 2011 - The best-selling book, "The Secret," provides inspiration for social media strategies. Comments

Before You Finalize the Budget, Address the Final Frontier

Oct 29, 2010 - Digital marketing education should not be overlooked as you plan for 2011. Here's why. Comments

Marketing Lessons From Google

Oct 12, 2010 - A Q&A with Kenshoo CMO Aaron Goldman, author of "Everything I Know about Marketing I Learned from Google." Comments

Search: Where to Next?

Oct 11, 2010 - As search marketing becomes more complex, organizations must stay ahead of change. Here are a few places to start. Comments

The Bare-Bones Checklist of Online Marketing

Sep 20, 2010 - Don't try to boil the ocean. Tackle one thing at a time, and you'll start to see results. Comments

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