Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.


Listening To Your Customers: A Kind Of Different Intent Data

Sep 30, 2015 - Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just what they do, but who they are. Comments

3 Tips for Mapping the Customer Journey

map-shutterstock-101877298 Sep 22, 2015 - Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple channels and platforms. Comments

Back-To-School With Advanced Use Cases in Mar-Tech

new-technologies Sep 15, 2015 - The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry currently driven by these innovations. Comments

The Relentless March of Cloud Computing

cloud-hand Aug 27, 2015 - Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Comments

Why the Mathematician Is the New Creative Genius

behavioral-data-targeting Jul 29, 2015 - Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success. Comments

The Customer’s Keeper: The Modern Digital Marketer

young-leaders Jul 23, 2015 - It's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with customers. Comments

Big Data: Inspect What You Expect

confused-worker Jul 15, 2015 - Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simply looking at the aggregated report. Comments

Unlock Market Expertise with Data You're Already Collecting

eforum-expert Jul 13, 2015 - Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along - and eventually sold - to others. Comments

Marketing’s Declaration of Independence

behavioral-data-targeting Jul 8, 2015 - Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apart and ultimately lead to more action. Comments

How to Break Out of the Funnel

b2beacon-nofunnel Jul 2, 2015 - Don't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution. Comments

VIDEO: The Science Behind the CMO: Actionable Analytics = More $$$

video-angela-zener-radius Jul 1, 2015 - CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability. Comments

The Real-Time Opportunity in Native Apps

whatsapp Jul 1, 2015 - Customers crave rich experiences within mobile apps. But marketers can’t deliver these experiences without real-time app agility and optimization. Comments

4 Keys to Personalization in an Omnichannel World

content-personalization Jun 30, 2015 - How to achieve that one-to-one connection as your customers navigate across channels. Comments

Measuring Beyond Data: Anecdotes Speak Louder Than Scorecards

content-marketing-image-1 Jun 25, 2015 - Effective content marketing strategies require both data insights and human reactions. Comments

Putting Your Database to Work By Improving the Quality

database Jun 17, 2015 - Deciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something many marketers desperately need to do. Comments

The Future Is Personalized

personalization Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments

Business Intelligence Tools: The Good and the Less Good

enterprise-software May 28, 2015 - As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Comments

What Every Brand Marketer Needs to Know About Digital Personalization

customer-relationship May 25, 2015 - Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel. Comments

Top Five Reasons Why Dot Brands Will Have a Data Edge

gtld-shutterstock-29471569 May 20, 2015 - Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way. Comments

Marketing Buzzword Wars: Personalization Abandoned for Relevancy and Context

buzzwords May 12, 2015 - Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Comments

Make or Break for Apple Watch Marketing Potential

apple-watch-2 May 6, 2015 - With the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to get you started. Comments

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