Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

New Content Takeover: From 27-29 January 2015, ClickZ will be hosting its first 'one-stop digital' on Data-Driven Marketing. Ensure you don't miss out on this live and interactive experience - Visit our Content Takeover page for more information.

take-a-break-relax

Take a Break for Goodness Sake

Feb 27, 2015 - For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear. Comments

4 Essential Elements to Building the Ultimate Data Cloud

Cloud computing Feb 26, 2015 - In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Comments

Big Data in China Is a Big Deal

china-big-data Feb 16, 2015 - Big data means different things in different regions – in China retailers are finding ways to make it useful. Comments

Demystifying Causality for Marketers

question-mark-and-maze Feb 4, 2015 - What does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Comments

Disabling the Data Discord and Enabling the Data

antuit-big-data-analytics-asia Jan 30, 2015 - The volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital worlds. Comments

4 Trends in Demand Generation for 2015

rising-revenue-arrow-data Jan 29, 2015 - In the coming year, marketing will continue to evolve, while data will be more important than ever. Comments

Big Data: Simple as a Can of Soup

campbells-chicken-noodle-soup Jan 29, 2015 - Let's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple? Comments

Steal This: How Competitive Intelligence Can Help You Win More Customers

competitive-intelligence Jan 28, 2015 - These five key competitive intelligence metrics can help your business stay ahead of the curve. Comments

A Good Content Strategy Is Like a Healthy Diet

healthy-diet Jan 27, 2015 - Choose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information about your strategy. Comments

Big Things Come in Small Packages

big-things-small-packages Jan 21, 2015 - Two companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive markets. Comments

The Internet of Things Starts With Agility Everywhere

internet-of-things-web Jan 20, 2015 - The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Comments

One-to-One Marketing: What Works Now and What Is Still Evolving

personalization Jan 16, 2015 - As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Comments

Car of the Future Meets Ads of the Present

A fleet management company car Jan 14, 2015 - As connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Comments

CES Brings Focus on Data for Advertisers

behavioral-data-targeting Jan 13, 2015 - As the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new technology itself. Comments

The Next Step for Big Data

big-data-screen Jan 12, 2015 - This year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prepared for this next step? Comments

Mythbusters: Debunking the Biggest Data Lies

big-data-world Jan 11, 2015 - Big data may be the new black, but it’s also a big lie. Comments

Tomorrow's Technology Is Here Today

mobile-iot Jan 7, 2015 - Mobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile customer experiences. Comments

Search-Driven Microsites in Brand gTLDs – Top Trend for 2015

Colourful web address URL bar in blue Jan 5, 2015 - As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains. Comments

The Smart Home: The Last Frontier

smart-home-internet-of-things Dec 18, 2014 - Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to benefit. Comments

The Future of Online Advertising - Are We There Yet?

advertising-of-the-future Dec 18, 2014 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true? Comments

Is 2015 Going to Be the Year of the Robot?

year-of-the-robot Dec 17, 2014 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot? Comments

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