Marketing News & Expert Advice
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Data-Driven Marketing
Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Data Shows 'Big Data Marketing' Is a Growing Field
May 21, 2013 - A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Comments
Topics in Marketing:
Start Listening: Why Testing Alone Isn't the Answer
May 15, 2013 -
While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening.
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Will Tablets Still Be Around in 5 Years?
May 8, 2013 -
Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers.
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How 900+ Communities and Generics Will Reshape the Internet
Apr 26, 2013 -
These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet.
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Marketing 'Moneyball'
Apr 25, 2013 -
What if you could make your current marketing budget compete with a phantom budget that is double or triple the size?
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Interesting Ways Businesses Use Big Data to Improve Personalization
Apr 23, 2013 -
If you listen properly, your data will tell you vital information about your customers and clients.
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Small Business Wins Big With Facebook's New Targeting
Apr 17, 2013 -
With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant.
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Stop Old B2B Thinking, Start Putting Customers First
Apr 11, 2013 -
Companies that can have one-to-one conversations at scale and grow customer relationships will win.
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How Big Data and Analytics Are Transforming In-Store Experience for Retailers
Apr 9, 2013 -
Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts.
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gTLDS: Catalyst for Disruptive Innovation
Mar 27, 2013 -
Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains.
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Why Big Data Isn't the End-All for Content Marketing
Mar 26, 2013 -
In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy.
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The Convergence of Experience Management and Insight
Mar 20, 2013 -
Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place.
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Embrace the Change
Mar 13, 2013 -
Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business.
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Big Data Is Enabling Marketers to Do More With Less
Mar 12, 2013 -
What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why?
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If It's Not Programmatic Premium, Then What Is It?
Mar 6, 2013 -
We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way.
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Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Mar 1, 2013 -
Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty.
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Lift-Off! A New Study on Attribution and Revenue
Feb 27, 2013 -
A look at the four key benefits of a closed-loop attribution system.
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Big Data Won't Fix Bad Planning
Feb 20, 2013 -
Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help better decision-making.
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When Cost-Plus Is a Minus
Feb 6, 2013 -
Is this hourly pricing model right for today's digital media agency?
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Using gTLDs to Build a Robust Consumer Experience for Data Mining
Jan 30, 2013 - Brands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market advantage over their competitors. Comments
Embracing the Online Video Ad - the Time Is Now
Jan 23, 2013 -
As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need to find new ways to offer greater value.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013 -
Six Things You Need To Know About Real-Time Advertising
Quantcast
May 20, 2013
Jobs
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ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
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