Home  › Marketing › Data-Driven Marketing

Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

data-cloud

Is Data-Driven Marketing Compatible With Agile Marketing?

Adria Saracino  |  Data-Driven Marketing

Jun 18, 2013 - It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting. Comments

Topics in Marketing:

Andrea Fishman  |  Data-Driven Marketing

Mobility and User Intent: Clear Pathways

man-using-mobile Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments

Jennifer Wolfe  |  Data-Driven Marketing

gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies

data-cloud May 24, 2013 - The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands. Comments

Thad Kahlow  |  Data-Driven Marketing

'How to Win' Customer Relationships and 'Influence' Digital Performance

customers May 22, 2013 - Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Comments

Adria Saracino  |  Data-Driven Marketing

Data Shows 'Big Data Marketing' Is a Growing Field

big-data May 21, 2013 - A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Comments

Andrea Fishman  |  Data-Driven Marketing

Start Listening: Why Testing Alone Isn't the Answer

listening May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments

Amy Manus  |  Data-Driven Marketing

Will Tablets Still Be Around in 5 Years?

ipad-prototype-screenshot May 8, 2013 - Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience for your customers. Comments

Jennifer Wolfe  |  Data-Driven Marketing

How 900+ Communities and Generics Will Reshape the Internet

community Apr 26, 2013 - These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Comments

Rob Cataford  |  Data-Driven Marketing

Marketing 'Moneyball'

moneyball2 Apr 25, 2013 - What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Comments

Adria Saracino  |  Data-Driven Marketing

Interesting Ways Businesses Use Big Data to Improve Personalization

big-data Apr 23, 2013 - If you listen properly, your data will tell you vital information about your customers and clients. Comments

Andrea Fishman  |  Data-Driven Marketing

Small Business Wins Big With Facebook's New Targeting

facebook-like Apr 17, 2013 - With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Comments

Thad Kahlow  |  Data-Driven Marketing

Stop Old B2B Thinking, Start Putting Customers First

b2bchalkboard Apr 11, 2013 - Companies that can have one-to-one conversations at scale and grow customer relationships will win. Comments

Krishnan Parasuraman  |  Data-Driven Marketing

How Big Data and Analytics Are Transforming In-Store Experience for Retailers

big-data-new Apr 9, 2013 - Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Comments

Jennifer Wolfe  |  Data-Driven Marketing

gTLDS: Catalyst for Disruptive Innovation

gtld Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments

Adria Saracino  |  Data-Driven Marketing

Why Big Data Isn't the End-All for Content Marketing

big-data Mar 26, 2013 - In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your strategy. Comments

Andrea Fishman  |  Data-Driven Marketing

The Convergence of Experience Management and Insight

experience Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments

Amy Manus  |  Data-Driven Marketing

Embrace the Change

change-just-ahead Mar 13, 2013 - Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business. Comments

Krishnan Parasuraman  |  Data-Driven Marketing

Big Data Is Enabling Marketers to Do More With Less

big-data-new Mar 12, 2013 - What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Comments

Chris O'Hara  |  Data-Driven Marketing

If It's Not Programmatic Premium, Then What Is It?

confusedwoman Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

Jennifer Wolfe  |  Data-Driven Marketing

Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

tv-everywhere Mar 1, 2013 - Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty. Comments

Richard Roberts  |  Data-Driven Marketing

Lift-Off! A New Study on Attribution and Revenue

lift-off Feb 27, 2013 - A look at the four key benefits of a closed-loop attribution system. Comments

‹ Previous
ClickZ Academy e-Learning

Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

More newsletter options

MOST READ

  1. 6 Social Media Marketing Tips for First-Time Entrepreneurs
  2. Tweets Worth $20.37 on Average
  3. Twitter Offers Free Analytics for All Users
  4. Caesars Entertainment Unifies Digital Properties and Business Practices
  5. IMW2013: Context, Not Platform, Key to Reaching Consumers

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • SEO Manager, HotPads
      SEO Manager, HotPads (Zillow) - San Francisco  HotPads is a map-based housing search engine on a mission to make the internet a better place...
    • Digital Media Director
      Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who...
    • Editorial Intern, Digital Marketing
      Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy