Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

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13 Metrics to Watch If Your Business Depends on Network Effects (Part 2)

Jul 27, 2014 - This is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments

Content Marketing, Native Advertising, and the Limits of Programmatic

programmatic Jul 23, 2014 - While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it. Comments

Will the New gTLDs Spur Digital Innovation Away From the Home Page?

shutterstock-135416996 Jul 16, 2014 - With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they need to think outside the box about what they could do in their digital spaces? Comments

A Big Data Hype Filter for B2B Marketers

Big data Jul 7, 2014 - As B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yourself in order to best put Big Data to use in your marketing strategies. Comments

13 Metrics to Watch If Your Business Depends on Network Effects (Part 1)

metrics-that-matter Jun 29, 2014 - Part one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments

8 Questions Your Retargeting Vendor Doesn't Want You to Ask

8questions Jun 25, 2014 - While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Comments

Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?

brandgtldoptions Jun 18, 2014 - With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will shift how we consume our entertainment and how consumer goods companies reach their target audiences. Comments

The State of Data-Driven Marketing

big-data-action Jun 12, 2014 - Data-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Comments

Smart Homes: A New Marketing Paradigm

smart-home Jun 2, 2014 - The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer experience. Comments

A Closer Look at Data Mechanics and Your Mobile Marketing

big-data-action May 28, 2014 - Mobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Comments

New Survey Points to Retargeting's Successes and Growing Pains

retargeting-magnifying-glass May 28, 2014 - If social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Comments

Going Beyond the Implementation: 3 Steps for Optimizing Your Digital Analytics Installation

big-data-action May 26, 2014 - Report creation, education, and iteration can help you optimize and better your organization. Comments

Think It’s Too Costly to Build Your Own Social Platform? Think Again

marketing-platform May 21, 2014 - New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Comments

Programmatic Can Finally Prove the ROI of Social Media Investment

Social Media ROI Apr 30, 2014 - The techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable metrics. Comments

Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

brandgtldoptions Apr 23, 2014 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising and marketing can we expect to see? Comments

Welcome to the Year of Wearables. Maybe.

fitbytes-wearabletech-jawboneup Apr 22, 2014 - As technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies. Comments

Data - Action or Insight?

big-data-action Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

When Real-Time Advertising Isn't Real Time

real-time Apr 2, 2014 - Real-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want RTB to live up to its name, we have to make sure it's powered by real-time data. Comments

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

facebook-f-2013 Mar 26, 2014 - How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas of what Facebook could have done with .Facebook. Comments

Account-Based Marketing – Dating at Scale

account-based-shutterstock-170854715 Mar 11, 2014 - One of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of specific companies based on a predetermined set of criteria and then targeting your marketing efforts to these companies. Comments

The 5 C’s of Effective Content Marketing

content-shutterstock-153628586 Mar 5, 2014 - If you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to generate interest in your product or industry. Comments

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