Marketing News & Expert Advice
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Data-Driven Marketing
Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.
Protecting Authenticity and Fighting Counterfeiters With gTLDs
Jan 4, 2013 - There are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. Comments
Topics in Marketing:
What's the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?
Jan 2, 2013 -
As digital marketing techniques and technologies have evolved, front-end metrics from web analytics tools often fall short in delivering enough high-value insight to drive business decisions.
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Underneath the Funnel
Dec 21, 2012 -
How social data flips and extends the purchase funnel.
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10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks
Dec 19, 2012 -
Why publisher direct media buys should still be part of your media mix.
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Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads
Dec 12, 2012 -
A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads.
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Can You Buy 'Brand'?
Dec 11, 2012 -
Understanding social affinity data.
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Top 10 Reasons for Co-Optimization
Dec 7, 2012 -
The whole is greater than the sum of its parts.
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Developing a Comprehensive Digital Brand Strategy for the Future
Dec 4, 2012 -
With thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what, and how it impacts you.
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Pinning Your Hopes on Visual Commerce: The Pinterest Potential
Nov 28, 2012 -
Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users.
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It's Duh-Duh-Duh…Digital Stupid
Nov 26, 2012 -
Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation for leveraging open-platform consumer experiences.
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If Content Is King, Make Brand Advertising Your Kingdom
Nov 15, 2012 -
Engaging content is the key to successful brand advertising campaigns.
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Facebook Stole Your Fans - and Wants a Ransom to Get Them Back
Oct 31, 2012 -
Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other channels.
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Stop Letting Sales Get All the Credit!
Oct 10, 2012 -
The key step to demonstrate the value of marketing to a sales-driven CEO.
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Is Your Mobile Traffic Askew? Blame iOS 6
Oct 3, 2012 -
And how you must strategize around the information gap caused by the Google-Apple war.
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Overcoming the Dysfunction of 'Moving the Needle'
Sep 26, 2012 -
Knowing where to focus time and energy can create efficiencies and streamline process for any organization.
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Las Vegas Wins Again
Sep 19, 2012 - How playing hard to get can boost conversion rates. Comments
4 Steps to ‘Close the Loop’
Sep 13, 2012 - Tying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize programs based on what’s really driving revenue and thereby see a strong ROI on this project. Comments
New Facebook, Twitter Ad Targeting Options Offer Opportunities & Challenges
Sep 5, 2012 - On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts followed. Will these methods mean more success for advertisers? Comments
How Do You Define a Loyal Customer?
Aug 22, 2012 - Calculate exactly how much customer loyalty is worth in dollars. Comments
What's the Big Deal With Big Data?
Aug 15, 2012 -
How do you leverage big data to build relationships and improve marketing and business performance?
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Data Overload: Finding the Right Mix of Social Analytics Metrics
Aug 8, 2012 - Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing insight and optimization. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
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