Data-Driven Marketing

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Marketing experts and news team will explore the latest trends in data-driven marketing, including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

gtld-shutterstock-29471569

Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs

Feb 26, 2014 - The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the tipping point on how they consume their content. Comments

5 Best Practices for Reforming Your Retargeting Campaigns

retargeting-magnifying-glass Feb 5, 2014 - Retargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand lift and sales. Comments

"Funnel" and "Lead" Aren’t Right for B2B

b2beacon-nofunnel Feb 3, 2014 - For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a continuous, looping journey and track engagement of companies as your customers. Comments

Debunking Data Collection Myths About Marketers and Brands

Laptops and smartphones with clouds Jan 29, 2014 - Data Privacy Day is the perfect reason to decode the data-driven industry and debunk myths. Read on to learn how... Comments

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

brandgtldoptions Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments

The Programmatic Interrogation

targets Jan 22, 2014 - What, exactly, does "programmatic" mean? Comments

Why It’s Time to Rethink Performance Marketing

shutterstock-163916729 Jan 10, 2014 - Attribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribution models. Comments

Top 10 gTLDs to Watch in 2014

shutterstock-135416996 Jan 7, 2014 - The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 2014 Comments

What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014

shutterstock-145689659 Dec 4, 2013 - Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messaging and track data across platforms. CMOs have more to manage than ever before. Comments

Social Advertising Overload: Marketers, Don’t Forget to be Social

shutterstock-138329495 Nov 27, 2013 - If new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backlash that may occur against your social advertising. Comments

Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget

the-retargeting-barometer-report-chango Nov 13, 2013 - Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. Comments

Donuts' New gTLDs – a Digital Shopping Mall

donuts Nov 6, 2013 - The digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Comments

How To Get Comfortable with Big Data

Big data Oct 31, 2013 - We're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; these tips show you how. Comments

Do Marketers Need Big Data?

bigdata Oct 28, 2013 - Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Comments

Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting

secret Oct 15, 2013 - Companies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better use? Comments

Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising

creep Oct 11, 2013 - Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns and a lack of understanding among consumers about how retargeting works hold us back. Comments

New Technologies to Help Juice Your Holiday Sales

dubai-shopping-centre Oct 9, 2013 - Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Comments

Big Data vs. Better Data: Marketing Beyond Hunting & Gathering

explosion Oct 9, 2013 - While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Comments

Brand gTLD Subdomain Strategy: Navigating the New Technology Platform

Windows 8.1 apps and services one vision plan Oct 9, 2013 - As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the intuitive navigation inherent to the technology platform of the gTLD. Comments

3 Critical & Consistent Elements in a Customer Journey Framework

target-your-customers Oct 2, 2013 - The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with and understand your customers. Comments

5 Tips For Making the Most of Your Holiday Season Media Spend

holiday-email Sep 25, 2013 - The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Comments

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Customer Service Representative
      Customer Service Representative (Common Sense Publishing) - Delray BeachDo you thrive on chaos? Love to multi-task? Enjoy a fast paced work environment...
    • Business Intelligence and Reporting Analyst
      Business Intelligence and Reporting Analyst (Stansberry and Associates) - BaltimoreStansberry and Associates is seeking a driven individual to fill...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...