Marketing News & Expert Advice
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Insights
Pepsi Max's Video With NBA Star Quickly Explodes
YouTube effort garners over 3 million views since the weekend.
Fraud Protection: A Must for Performance Marketing
Companies that fail to protect against fraud can end up destroying business relationships.
Aligning Marketing Data Strategy With Talent
Take a phased approach to growing your firm's big data analysis capabilities.
3 Ways You Might Be Wasting Money on AdWords
How to keep your costs down, your ROI up, and your time spent on the process efficiently managed.
Tear Down Those Walls
Is walling off your content hurting your business?
Choosing the Right Partner: The Client-Agency Relationship
Learn how to maintain the honeymoon period indefinitely with your new agency.
Making Tracks Visiting 'The Trackers'
A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing.
Live TV Flight
Choice, control, and general on-demand access are becoming the expectation rather than the exception.
7 Reasons to Launch a Corporate Speaking Program
Position yourself and your organization at a higher level of dialog where you can interact more strategically with your clients.
Man vs. Machine
Increasing online engagement through curated experiences.
Yelp: 5 Tips for Managing the Reputation of Your Firm
What doctors, lawyers, real estate agents, and other professionals need to know about the review site.
Big Data - What Marketers Need to Know
The fastest climbers on the big data learning curve represent the future of marketing. Are you prepared?
What Can Fix the Broken Digital Ad Model?
A new service is presenting consumers with a choice to bypass pre-roll ads in a way that attempts to balance out the consumers' wants with the needs of the advertisers and publishers.
5 Signs Your Marketing Strategy Is Outdated
Keep up to date with the best practices of online marketing by staying away from these standbys.
Optimizing the 2012 Presidential Donation Forms
A website optimization review for five U.S. presidential campaigns' online donation forms.
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