Marketing News & Expert Advice
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Integrated Marketing
People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.
What Bill Belichick Means to Integrated Media Strategies
The New England Patriots coach possesses five leadership traits that would help CMOs effectively manage integrated marketing strategies.
Integrated Marketing Lessons From Kodak's Chapter 11
Three lessons integrated marketers can learn from the events that led Kodak to file for bankruptcy.
Ideas on Integrated Marketing in a Connected TV World
The time to get ahead of the curve is now…the TV industry is about to join the connected age.
Where to Begin With Integrated Marketing for Small Business Owners
How to begin and implement different online marketing channels in the most time- and resource-efficient ways.
10 Commandments of Modern Marketing
A list of the 10 rules every marketer should follow to meet consumer needs in 2012.
Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics
Get a fresh perspective on search, social media, and mobile marketing.
Why Marketing Needs to Play Nice With IT
Digital marketers need to know how technology plays in defining the customer experience, in delivering strategic customer insight, and in the digital engagement itself.
Implementing 'Digital Is a Philosophy'
Instead of thinking of digital as the channel, we need to think of it as a set of guiding principles that can help make all advertising and marketing better.
Preparing for Your Integrated Holiday Campaigns
How can you get the most traction, boost online sales, and connect with a diverse marketplace in your campaigns this holiday season?
Offline Performance-Based Media for the Integrated Marketing Practitioner
Stay on top of this new trend by taking note of performance-based deals in the offline space.
Unified Marketing - Going Beyond Integrated Marketing
Unified marketing is a framework that allows all marketing tactics to be plotted together and compared.
Is the 90 Percent Effect Weakening Your ROI?
There's a danger to focusing on the tools that help boost your ROI instead of the mindset that should drive selection and implementation of tools.
Can Social Media Help Drive DRTV Marketers to Greater Integration?
Media messages move quickly and integrated direct marketers must be prepared to accommodate further fragmentation to their traditional response channels.
Digital Opens the Opportunity for Organizational Transformation
Agencies need to make changes to their business models, organizational structures, and internal processes in order to thrive in this new digital world. Part two in a two-part series.
The 7Ms of Integrated Marketing
A successful integrated marketing program involves these seven cyclical elements.
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 12 modules of this online certifcation are designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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WEBINARS
Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities
February 15, 2012
1:00pm EST / 10:00am PST
Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact
February 22, 2012
1:00pm EST / 10:00am PST
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