Marketing News & Expert Advice
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Integrated Marketing
People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.
3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest
Social media is about attracting actions and conversations, not shouting at people.
Integrating Public Relations Into Your Small Business Marketing Plan
Launching a public relations effort with an online marketing effort is no longer out of reach for small businesses.
Top Digital Challenges of Marketers Today
Eight digital marketing challenges and how to overcome them.
Why Age Segmentation Is Less Effective for Connected Consumers
Marketers and advertisers have to think differently about how to produce rich and tailored experiences for connected consumers.
Integrating Paid Ads With Social Media Effectively
What's the value of a "like" and why should consumers "like" you?
Digital Strategy and How to Tell if Your Agency Has Any
How to ensure the marketing tactics your company is deploying are the right ones. Part two in a two-part series.
Predict Customer Behavior With a Virtual Analyst
New tool is designed to help marketers make better decisions based on the "big data" they now have.
Search Marketing and Social Media in Regulated Industries
Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing.
Tips for Marketers Selecting a Digital Agency
Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series.
Integrating Email Marketing for Small Businesses
You must understand what your demographic and your audience finds valuable enough to share.
What Bill Belichick Means to Integrated Media Strategies
The New England Patriots coach possesses five leadership traits that would help CMOs effectively manage integrated marketing strategies.
Integrated Marketing Lessons From Kodak's Chapter 11
Three lessons integrated marketers can learn from the events that led Kodak to file for bankruptcy.
Ideas on Integrated Marketing in a Connected TV World
The time to get ahead of the curve is now…the TV industry is about to join the connected age.
Where to Begin With Integrated Marketing for Small Business Owners
How to begin and implement different online marketing channels in the most time- and resource-efficient ways.
10 Commandments of Modern Marketing
A list of the 10 rules every marketer should follow to meet consumer needs in 2012.
Become a Better Online Marketer!
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