Local advertising is not just for small businesses anymore. Fueling this change: 24/7 access to technology that's shifting consumer behaviors and giving brands more options than ever before to connect with consumers. Brands can now deliver targeted experiences that leverage insights about location, behavior, social context, device capability and more. To help you stay on top of it all, industry experts examine emerging trends, highlight successful strategies, and give concrete examples of who's doing great things with local.
Jul 22, 2013 - It's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ongoing local SEO strategies. Comments
Jun 24, 2013 - As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Comments
Jun 10, 2013 - As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Comments
May 27, 2013 - Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business information. Comments
May 13, 2013 - If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you have an untapped opportunity waiting for you. Comments
Apr 29, 2013 - How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Comments
Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments
Mar 18, 2013 - How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Comments
Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments
Feb 14, 2013 - Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and improving search engine rankings. Comments
Dec 24, 2012 - The top missed opportunities in local strategies. Comments
Dec 10, 2012 - Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Comments
Nov 12, 2012 - Search engines need to catch up with how consumers shop and source information. Comments
Nov 2, 2012 - Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed. Comments
Oct 15, 2012 - Don't forget that you need to tell the story of your business/brand to the customer. Comments
Aug 20, 2012 - If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in the local listings section. Comments
Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments
Jul 9, 2012 - How to combine location data with other behavioral data to customize the experience and better target your audience. Comments
Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments
The Marketer's Guide to Customer Loyalty
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