Marketing News & Expert Advice
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Marketing Automation
Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaign, to optimizing e-mail segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.
Taking the First Steps Toward B2B Marketing Automation
Nov 7, 2011 - With so many ways to reach out to current and potential customers, an automation tool that integrates your marketing efforts with your CRM system is key. Comments
Topics in Marketing:
Achieve Data-Driven Customer Connections in Email Marketing
Oct 17, 2011 - The key to connecting with customers and reaching the inbox is engagement. Comments
3 More Questions That Marketing Automation Technology Can Help You Answer
Oct 10, 2011 - As customers increasingly turn to the web to make purchase decisions, consider these factors. Comments
What SMS Will Bring You: Reach and Revenue
Oct 3, 2011 - Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Comments
Are We Ready for What's New in Marketing Automation?
Sep 19, 2011 - The future of marketing automation needs to be making marketing simpler, but more powerful. Comments
2 Key Questions That Marketing Automation Technology Can Help You Answer
Sep 12, 2011 - How to assess your team's use of automation tools. Comments
Does Synergy Always Mean Opportunity?
Aug 22, 2011 - Five factors to help prioritize the opportunities to expose each brand to new, known audiences. Comments
7 Marketing Management Problems That Tech Can Solve
Aug 8, 2011 - Are you able to show meaningful optimization results today? Technology could make the difference. Comments
Lather, Rinse, and Repeat: Learning From Email Marketing Testing
Jul 25, 2011 - Take a much more customer-centric approach by honoring permission carefully, taking time to customize content, and testing things like subject lines. Comments
10 Steps to Use Social Media for B2B Lead Generation
Jul 11, 2011 - How to get more leads without blatant self-promotion or ruining your online reputation. Comments
Is CRM Marketing Too Old School for Social?
Jun 27, 2011 - Three ways to start to track your social marketing and tie it to the CRM database. Comments
It's All Still Baking in Europe on the Use of Cookies
Jun 13, 2011 - Five things marketers should prepare for in order to comply with the new EU privacy regulations. Comments
Process and People Alignment Is Key to Automation Success
May 16, 2011 - Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Comments
Listening Is Not a CRM Exercise
May 2, 2011 - Five options for marketers who want to tap social sentiment for direct marketing outreach. Comments
Insights on Gleaning Insights
Apr 18, 2011 - A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Comments
Rise of the Machines
Apr 14, 2011 - Where do people fit into a world that promises endless media automation? Comments
Organizational Marketing Is More Than Just a Committee
Apr 4, 2011 - Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department does not control? Comments
Governance Rules That Set You Free
Mar 21, 2011 - Shape your governance strategy around customer experience and engagement and you will find that a little less can go a long way. Comments
Where Marketing Starts in Automation Approaches
Mar 7, 2011 - Marketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and managing the solution. Comments
Who's That Masked DB Marketer in a Cape?!
Feb 7, 2011 - How will database marketers react to this new level of attention and embrace the need for a data-driven marketing approach? Comments
E-mail Marketing Is the Gateway to eCRM
Jan 24, 2011 - As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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