Marketing Automation

Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaigns, to optimizing email segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.

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What an Artist Taught Me About Marketing to a Small Audience

Apr 7, 2014 - Marketing to a small audience takes confidence, a deep understanding of your customer, good understanding of your product or service, and paying careful attention to the world around you to find the right buyer at the right time. Comments

53 Percent of B2B Fortune 500 Companies Use Marketing Automation

automation-shutterstock-87320653 Apr 3, 2014 - The percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for a few big reasons: the amount of red tape they have in their organizations, the visibility they have, and the amount of available capital they control. Comments

Why I Posted a Picture of a Can of Soup on My Facebook Page: Marketing Automation and the Rise of Social Media

facebook-automation Apr 1, 2014 - Marketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the industry is taking a much needed step in the right direction. Comments

You’ve Bought the Technology, But Can You Use It?

technology44 Mar 31, 2014 - Marketing automation software may promise a technological utopia but, once you've invested, are you getting the best out of the increased functionality that is now at your disposal? Comments

Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Oracle logo Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers. Comments

8 Steps to a Rock-Solid Inbound Marketing Plan

business-plan-1 Mar 27, 2014 - To build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable goals and getting specific. Comments

Nurture Marketing: Improving on the Heart of Marketing Automation

nurture-marketing Mar 26, 2014 - Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and effectiveness of your marketing department. Comments

Is What’s Old Really New in Direct Marketing?

direct-marketing Mar 25, 2014 - Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big data" world. Comments

Use Niche Marketing to Build Big Profits with CRM

niche-market Mar 24, 2014 - Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fact, dominating it. Comments

The Race for Social Media Marketing

race1 Mar 24, 2014 - Like a crowded road race, there are millions of spectators and, at least, thousands of participants in social media marketing. It takes careful planning and a lot of work to find the participant you are looking for. Comments

The 5 Things to Know About Account-Based Marketing

account-based-shutterstock-170854715 Mar 20, 2014 - Account-based marketing (ABM) is being adopted at a much larger scale than ever before. So here's a look into why account-based marketing will be one of the biggest revenue drivers for B2B business in the very near future. Comments

Marketing Automation Mastery: Go for Easy, Not Simplistic

simple-remote-shutterstock-6316261 Mar 17, 2014 - Simplistic and easy are two terms that are far from interchangeable. As marketers, we want to develop easy (not simplistic) tools that are well-designed, repetition-minded, quick to learn, and all about mastery. Comments

The Power of Customer Engagement Is in Your Hands

engagement-consideration-seo Mar 11, 2014 - Engagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order to capture higher share. Comments

The Power of CRM for Solo Professionals, Consultants, and Experts

shutterstock-159960029 Mar 10, 2014 - A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for better branding. Comments

5 Reasons You Need Buyer Personas

personas Mar 7, 2014 - If you haven't yet created buyer personas at your organization, don't wait any longer. Developing buyer personas is a great way to go from one-to-many to one-to-one or one-to-few with your marketing. Comments

25 B2B Marketing Automation Thought Leaders You Must Follow

Twitter Logo Mar 6, 2014 - A look at the thought leaders you should be following on Twitter within several categories of marketing automation, including Content Creation, User Experience, Search Marketing, Email Marketing, Social Marketing, and Sales/Marketing Alignment. Comments

Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are the Enemy

automation-shutterstock-136061006 Mar 4, 2014 - There are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are lead scoring and nurture marketing. Comments

Why a Small Athletic Sportswear Company Doesn’t Want Customers

leads-shutterstock-165694019 Feb 27, 2014 - Small business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing those leads with information that's useful to them. Comments

Marketing Automation: It’s Not Just for B2B Marketers

b2c-b2b-shutterstock-137272184 Feb 26, 2014 - Marketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be used to transform B2C marketing. Comments

Do You Need Data Breach Readiness?

data-breach-shutterstock-135704429 Feb 25, 2014 - A sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's good for customers, too. Comments

Smart Marketing Automation

automation-shutterstock-136061006 Feb 24, 2014 - Marketing automation has come a long way. In the hands of the right operator, today's tools are incredibly powerful. And therein lies the rub - in the hands of the right operator. Comments

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