Marketing Automation

Online marketers have a new imperative: rely less on gut instincts and more on automated processes to deliver the right message to the right person at the right time. Marketing automation tools, when used properly, can help marketers streamline resources and more effectively and efficiently manage data, content creation, digital assets, messaging, and segmentation. The opportunities are varied: from retargeting display ads and managing paid search campaigns, to optimizing email segmentation strategies, or sending out a simple tweet. Before investing time and money in automation, consider these do's, don'ts, and trends.

leads-shutterstock-165694019

The 1 Thing Smart Companies Do to Focus on Hot Leads

May 19, 2014 - Lead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Comments

Collaboration, Communication, and Culture

collaboration May 19, 2014 - Alignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communication. Comments

Marketing Automation Best Practices: Intermediate Level

automation-shutterstock-87320653 May 15, 2014 - A look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated marketing to the next level. Comments

How Marketing Automation Software Can Create Loveable Marketing

loveable-marketing May 13, 2014 - When used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales calls at bay, and aligning the marketing to the buyer's journey. Comments

Investing in Trust to Gain Loyalty

Concept image of building trust May 6, 2014 - As the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and brands. Comments

How Personal Communication Works With Marketing Automation

personalization May 5, 2014 - Using marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve just that. Comments

Marketing Automation Best Practices: For the Beginner

automation-shutterstock-136061006 May 1, 2014 - In this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Comments

Aligning Marketing and Sales Means Giving Sales Information They Care About

sales-marketing-aligned Apr 29, 2014 - Sales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein marketing can deliver the type of information that a sales team needs to be successful. Comments

Automation Doesn’t Mean "Hands-Free"

hands-free Apr 28, 2014 - Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be managed carefully. Comments

Are Digital Dead Ends Sabotaging Your Conversion Rates?

digital-dead-end Apr 24, 2014 - By conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates. Comments

Scoring: The Overlooked Marketing Automation Tool

black-friday-checklist Apr 23, 2014 - Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on investment. Comments

Upgrade Your Analytics Insights With Fractional Attribution

multi-channel-attribution Apr 22, 2014 - The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Comments

The Fear of Selling to One Person vs. the Danger of Selling to All

mattress-shop Apr 21, 2014 - By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better products. Comments

"The Leads Are Crap"

sales-marketing-tug-of-war Apr 21, 2014 - There can often be a strained relationship between the marketing and sales teams, but marketing automation software can help both sides work together for a common purpose. Comments

7 Lead Nurturing Strategies for Modern Marketers

leads-shutterstock-165694019 Apr 17, 2014 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign. Comments

Marketing Platforms: The Time Is Now

marketing-platform Apr 14, 2014 - Marketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs to be thinking about their core marketing platform. Comments

Marketing in the Age of VRM and Customer Engagement

vendor-relationship-management Apr 10, 2014 - The next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So what will marketing automation look like when Millennials freely disclose information about their tastes and preferences to marketers? Comments

Marketing Automation Redefined

marketing-automation-1 Apr 9, 2014 - Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing automation is a process that marketers must manually initiate. Comments

Is Big Data Really Working for Marketers?

big-data-screen Apr 8, 2014 - At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for marketers was addressed. Comments

What an Artist Taught Me About Marketing to a Small Audience

social-media-audience Apr 7, 2014 - Marketing to a small audience takes confidence, a deep understanding of your customer, good understanding of your product or service, and paying careful attention to the world around you to find the right buyer at the right time. Comments

53 Percent of B2B Fortune 500 Companies Use Marketing Automation

automation-shutterstock-87320653 Apr 3, 2014 - The percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for a few big reasons: the amount of red tape they have in their organizations, the visibility they have, and the amount of available capital they control. Comments

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