Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.
Aug 20, 2013 - When Latin Americans return to the old neighborhood, but are not always welcome. Comments
Aug 6, 2013 - There's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences of the American consumer. Comments
May 9, 2013 - How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos. Comments
Apr 30, 2013 - How do you change a deeply ingrained behavior? It might take more than a racy illustration. Comments
Apr 2, 2013 - Are conservatives really ready to embrace Latinos? Comments
Mar 19, 2013 - When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media. Comments
Mar 5, 2013 - What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes. Comments
Feb 26, 2013 - People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Comments
Feb 5, 2013 - A pioneer in social media has passed on. But he leaves a social legacy. Comments
Jan 29, 2013 - Five ways to market to Latino social shoppers. Comments
Jan 1, 2013 - With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party? Comments
Dec 11, 2012 - Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Comments
Nov 20, 2012 - The 2012 election was a wake-up call: this market may not be what you think. Comments
Nov 13, 2012 - Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it. Comments
Nov 6, 2012 - Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying. Comments
Oct 30, 2012 - Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore. Comments
Oct 9, 2012 - Obama is counting on them. But will they be counted? Comments
Oct 2, 2012 - At the end of the day, bloggers' stories impact consumers' lives. Comments
Aug 14, 2012 - In today's world there is an ongoing dialogue online - we are marketing "with" people, not simply talking "to" consumers. Comments
Aug 7, 2012 - The "Marketing to Latinos column" comes of age; today we announce the book. Comments
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