Marketing to Latinos

Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.

latino-gentefication

What the Gentefication of American Cities Means for Latino Marketing

Aug 20, 2013 - When Latin Americans return to the old neighborhood, but are not always welcome. Comments

Unleashing the Latino Entrepreneurial Spirit

latin-business Aug 6, 2013 - There's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences of the American consumer. Comments

Why Mashable Latino Makes Sense

mashable May 9, 2013 - How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos. Comments

Can PETA Get Latinos to Stop Eating Meat?

peta-latino Apr 30, 2013 - How do you change a deeply ingrained behavior? It might take more than a racy illustration. Comments

What the Google-Easter Flap Really Tells Us

google-easter-flap Apr 2, 2013 - Are conservatives really ready to embrace Latinos? Comments

Latino Marketing Lessons From the Pope

vaticancity Mar 19, 2013 - When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media. Comments

Marketing Becomes Post-Cultural

cultural Mar 5, 2013 - What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes. Comments

The Future of Latinos and Social Media

bad-luck-facebook Feb 26, 2013 - People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Comments

Louis Pagan: RIP

Feb 5, 2013 - A pioneer in social media has passed on. But he leaves a social legacy. Comments

Why Latinos Are Leading Retail Trends

latino-shop-lapiz Jan 29, 2013 - Five ways to market to Latino social shoppers. Comments

Are Brazilians Latino (and Does Anybody Care)?

brazil Jan 1, 2013 - With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party? Comments

Permission to Dream: A Latino-Inclusive Marketing Approach

dreaming Dec 11, 2012 - Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Comments

Marketers Need to Redraw Their Puerto Rican Map

puerto-rico-map Nov 20, 2012 - The 2012 election was a wake-up call: this market may not be what you think. Comments

Latino: The New Language of Rolling Stone

rolling-stone-cover-art-final Nov 13, 2012 - Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it. Comments

Today's Big Question: Will Latinos Be the Big Story Tomorrow?

latnos-vote Nov 6, 2012 - Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying. Comments

Limitless Mobile Latinos: A Segmentation Approach

mobile-latinos Oct 30, 2012 - Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore. Comments

Latinos Could Decide the Election for Obama - but Will They Vote?

shutterstock-84123826 Oct 9, 2012 - Obama is counting on them. But will they be counted? Comments

Aspiring Celebrities: Latino Bloggers and the Art of Storytelling

shutterstock-98504012 Oct 2, 2012 - At the end of the day, bloggers' stories impact consumers' lives. Comments

Latinosphere: Marketing With Latinos in the Age of Digital

Aug 14, 2012 - In today's world there is an ongoing dialogue online - we are marketing "with" people, not simply talking "to" consumers. Comments

Latinosphere: The Book

latinos-book Aug 7, 2012 - The "Marketing to Latinos column" comes of age; today we announce the book. Comments

Will Latinos Keep the American Dream Alive?

latinosamericandreamalive Jul 31, 2012 - The increase of Latino youth is fueling America's economic growth. Comments

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