Marketing to Latinos

Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.

Between Social Bragging and Utility Lies Pinterest

Jul 17, 2012 - Six ways marketers can leverage the Latino opportunity on Pinterest. Comments

How to Create a Bad Ad (in Spanish)

Jul 10, 2012 - Sometimes it's so bad it's good. But too often it's just bad. Comments

Latinosphere: A Young and Mobile Emerging Market

Jul 3, 2012 - If you want to win with the emerging Latinosphere market, your mobile experience should empower Latinos allowing them to take the lead rather than follow. Comments

What Latino Marketers Can Say About Asians

Jun 26, 2012 - No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon. Comments

Latino Chameleons: The Changing Colors of Social Media

Jun 19, 2012 - Brands and marketers need to understand the changing and adaptive behavior of Latinos, and need to follow the same flexible approach. Comments

The Great Wall of Latin America

Jun 12, 2012 - How do you market in a "low-trust" culture? Online, offline, and altogether. Comments

The Cultural Chameleon: Latinas Living in America

Jun 5, 2012 - In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots. Comments

Latino Celebrity Marketing: Does Digital Make a Difference?

May 29, 2012 - To the age-old game of celebrity marketing, what does digital add to the mix? Comments

Latinos Are Fighting for Content

May 22, 2012 - Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Comments

Latino Media at War

May 21, 2012 - News from the upfront lines of the Latino digital battlefield. Comments

Obama's May Surprise

May 15, 2012 - When a campaign race looks like a toss-up, what matters the most? A lesson for all marketers. Comments

Latino Vote Could Use Some Marketing Help

May 8, 2012 - Three areas that need to be addressed to win the Latino vote during the 2012 presidential election. Comments

Nielsen to Marketers: Hispanics Won't Stop and Melt for You

May 1, 2012 - A new study challenges an old notion - the so-called "melting pot." Comments

A New Kind of Cinco de Mayo Party

Apr 17, 2012 - Why an ethnic pride day in 2012 means so much more than beer and chips. Comments

The Acceleration of Latinos

Apr 13, 2012 - "It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012. Comments

The Day Latinos Told the Truth

Apr 12, 2012 - Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative. Comments

SXSW Meets Latino Marketing

Apr 11, 2012 - "Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012. Comments

Latinos and Autism: When Bad News Is Good News (Maybe)

Apr 3, 2012 - In the age of social, a tough trend can be leveraged for the public good. Comments

Latinos and Marketing: The Power of Authenticity

Mar 27, 2012 - Don't underestimate the importance of ethnicity when targeting second-generation Latinos. Comments

The New Social Restaurant: A Miami Story

Mar 20, 2012 - How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Comments

Time Covers the Latino Spring (but Who Owns the Moment?)

Mar 6, 2012 - A magazine cover creates a sensation…and a moment for more serious reflection. Comments

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