Marketing to Latinos

Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.

How Unilever Connects With Hispanics on Facebook

Feb 28, 2012 - Q&A: The brand's multicultural marketing director shares three best practices for building community. Comments

Multi-Screen Storytelling: Latinos on Steroids

Feb 21, 2012 - Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data. Comments

From East LA to Napa Valley: A Rebel's Journey Through the Marketing World

Feb 14, 2012 - In the rough-and-tumble of cultural marketing, what does it take to make a difference? Comments

Targeting Latinos: The Right Segmentation Approach

Feb 7, 2012 - A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market. Comments

Showdown in Florida: Who Owns the Latino Narrative?

Jan 24, 2012 - What marketers and politicians need to know in the pre-election economy. Comments

The Role of Latinos: The Next Marketing Challenge

Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments

Latinos and Media Usage Revisited

Jan 3, 2012 - A look at a behavioral shift that will affect what consumers expect from the media and which media they will use more often. Comments

The Power of the Latino Professional Network

Dec 27, 2011 - Aiming to do more networking in 2012? First, you should know the groups that have already done the work. Comments

The Challenging Language of Social Media

Dec 20, 2011 - Long gone are the days where Latino consumers could be put into a box. Comments

Latinos: The Social Technology Platform

Dec 13, 2011 - What social-technology marketers can learn from the world of software development. Comments

Growing Online Shopping Among Latinos

Dec 6, 2011 - Understanding the dynamics and challenges facing Latinos and online shopping can help fight preconceptions and increase sales. Comments

The Unrecognized Star of Latino Marketing

Nov 22, 2011 - A look at the status and identity challenges that Puerto Rico faces. Comments

Marketing Through Diversity

Nov 15, 2011 - In a world where your customer is ever changing, it sometimes "takes one to know one." Comments

Latinos Are 'Talking About This' in Facebook

Nov 8, 2011 - Seven ways to drive more conversation with Latinos on Facebook. Comments

The Other Side of Social

Nov 1, 2011 - It's not just about the technology. And Latinos have something to say about that. Comments

Latinos and Coupons: A Tale of Two Worlds

Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments

How Do You Scale Social Media? Ask the Latinosphere

Oct 18, 2011 - Everyone wants to do it. But who really knows how? Comments

Winning the Mayorship of Latino Marketing

Oct 11, 2011 - If you are looking for Latino advocates, geo-location-based services is the right way to go. Comments

Up Here in the Latinosphere

Oct 4, 2011 - Latin Americans online are a superpower now. Here's why all marketers should care. Comments

The Latino Social Hurricane

Aug 30, 2011 - How external social events impact consumers' mindsets and behaviors. Comments

Mobilizing the Latino Vote: 'The Language Is the Message'

Aug 23, 2011 - What language do you use to mobilize bilingual voters? Surprise results from a recent study. Comments

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