Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.
Feb 28, 2012 - Q&A: The brand's multicultural marketing director shares three best practices for building community. Comments
Feb 21, 2012 - Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data. Comments
Feb 14, 2012 - In the rough-and-tumble of cultural marketing, what does it take to make a difference? Comments
Feb 7, 2012 - A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market. Comments
Jan 24, 2012 - What marketers and politicians need to know in the pre-election economy. Comments
Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments
Jan 3, 2012 - A look at a behavioral shift that will affect what consumers expect from the media and which media they will use more often. Comments
Dec 27, 2011 - Aiming to do more networking in 2012? First, you should know the groups that have already done the work. Comments
Dec 20, 2011 - Long gone are the days where Latino consumers could be put into a box. Comments
Dec 13, 2011 - What social-technology marketers can learn from the world of software development. Comments
Dec 6, 2011 - Understanding the dynamics and challenges facing Latinos and online shopping can help fight preconceptions and increase sales. Comments
Nov 22, 2011 - A look at the status and identity challenges that Puerto Rico faces. Comments
Nov 15, 2011 - In a world where your customer is ever changing, it sometimes "takes one to know one." Comments
Nov 8, 2011 - Seven ways to drive more conversation with Latinos on Facebook. Comments
Nov 1, 2011 - It's not just about the technology. And Latinos have something to say about that. Comments
Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments
Oct 18, 2011 - Everyone wants to do it. But who really knows how? Comments
Oct 11, 2011 - If you are looking for Latino advocates, geo-location-based services is the right way to go. Comments
Oct 4, 2011 - Latin Americans online are a superpower now. Here's why all marketers should care. Comments
Aug 30, 2011 - How external social events impact consumers' mindsets and behaviors. Comments
Aug 23, 2011 - What language do you use to mobilize bilingual voters? Surprise results from a recent study. Comments
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.