Marketing to Latinos

Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.

The Latino Sound of Digital Music

Aug 16, 2011 - With Spotify launching in the U.S., it could benefit from targeting Latinos to develop its U.S. presence. Comments

Do Latinos Still Watch TV?

Aug 9, 2011 - It depends on how you define TV. Comments

Linked Latinos

Aug 2, 2011 - The search for Latinos on LinkedIn and the Latino nature of groups. Comments

What Do Latin Americans Want?

Jul 26, 2011 - Both Republicans and Democrats are asking. But the answers they get could help all marketers, inside and outside the political world. Comments

Latinos Leading the Mobile Web

Jul 19, 2011 - Mobile is taking over as the key way of accessing the Internet. Latinos are leading this new trend, representing an important opportunity for brands. Comments

The White House - Unplugged

Jul 12, 2011 - Building on its momentum with Latino events, the White House convenes its biggest meetup yet. Comments

Why Facebook Should Worry About Latina Moms

Jul 5, 2011 - Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to abandon Facebook? Comments

¡WEPA! Google Wants to Learn Your Kind of Spanish

Jun 28, 2011 - By crowdsourcing the global collection of voice data, the search company attempts to improve the consumer mobile experience. Comments

The Fight for Targeting Latinos Online

Jun 21, 2011 - Reaching Latinos online can be difficult or misleading. How can we broaden the conversation and appeal to Latinos' interests? Comments

Obama's Traveling Latino Town Hall

Jun 14, 2011 - What can all marketers learn from one of the first innovations in the 2012 election cycle? Comments

Facebook: A Latino Love Affair

Jun 7, 2011 - What's driving social media growth among Latinos? Here are five possibilities. Comments

If You're Puerto Rican, You Must Be From Philadelphia (Maybe)

May 31, 2011 - The Pew Hispanic Center releases stats on the 30 biggest metros. Are there any surprises? Comments

The Changing Face of Hispanic Media

May 24, 2011 - At the Latino media upfronts, all networks seemed to have one goal: target the young, digital Latino audience. Comments

Obama's 2012 Latino Playbook - Now Ready for Review

May 17, 2011 - The president's strategy to win back Latinos becomes more visible. But has anyone really noticed? Comments

Latinos and the Language of Media

May 10, 2011 - A look at how the launch of a new show can become a turning point for Hispanic TV. Comments

Obama's 2012 Latino Challenge: The Missing Playbook

May 3, 2011 - Despite the President's expected surge in voter approval, one of the most important playbooks is still missing in action. Comments

Latinos and Facebook: The Marketing Gap

Apr 26, 2011 - Do Latinos engage with brands as actively as they do with other people? Comments

The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'

Apr 19, 2011 - It takes more than language and technology to engage Hispanics. Comments

What Search Can Tell Us About Latinos Online

Apr 12, 2011 - When it comes to Latinos, search is playing a big role, yet it seems to be an under-used marketing weapon. Comments

Latinos at the Movies

Mar 29, 2011 - It's no secret the film industry is hurting. Perhaps Hollywood is not taking full advantage of America's new demographics. Comments

Why Latin American Men 'Look So Good'

Mar 22, 2011 - By swapping the "macho" stereotype for the "vanidoso" stereotype, Univision may have created a new market. Comments

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