Marketing News & Expert Advice
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Marketing to Latinos
Want to grow your brand among Hispanics and maximize results using online marketing? This column provides trends, insights, and practical tips on how to reach, engage, and profit by marketing to Latinos. Learn about cultural nuances and their impact on the way this audience behaves online, the roles of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish), and differences and similarities between Latinos and general market consumers.
Linked Latinos
Aug 2, 2011 - The search for Latinos on LinkedIn and the Latino nature of groups. Comments
Topics in Marketing:
What Do Latin Americans Want?
Jul 26, 2011 - Both Republicans and Democrats are asking. But the answers they get could help all marketers, inside and outside the political world. Comments
Latinos Leading the Mobile Web
Jul 19, 2011 - Mobile is taking over as the key way of accessing the Internet. Latinos are leading this new trend, representing an important opportunity for brands. Comments
The White House - Unplugged
Jul 12, 2011 - Building on its momentum with Latino events, the White House convenes its biggest meetup yet. Comments
Why Facebook Should Worry About Latina Moms
Jul 5, 2011 - Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to abandon Facebook? Comments
¡WEPA! Google Wants to Learn Your Kind of Spanish
Jun 28, 2011 - By crowdsourcing the global collection of voice data, the search company attempts to improve the consumer mobile experience. Comments
The Fight for Targeting Latinos Online
Jun 21, 2011 - Reaching Latinos online can be difficult or misleading. How can we broaden the conversation and appeal to Latinos' interests? Comments
Obama's Traveling Latino Town Hall
Jun 14, 2011 - What can all marketers learn from one of the first innovations in the 2012 election cycle? Comments
Facebook: A Latino Love Affair
Jun 7, 2011 - What's driving social media growth among Latinos? Here are five possibilities. Comments
If You're Puerto Rican, You Must Be From Philadelphia (Maybe)
May 31, 2011 - The Pew Hispanic Center releases stats on the 30 biggest metros. Are there any surprises? Comments
The Changing Face of Hispanic Media
May 24, 2011 - At the Latino media upfronts, all networks seemed to have one goal: target the young, digital Latino audience. Comments
Obama's 2012 Latino Playbook - Now Ready for Review
May 17, 2011 - The president's strategy to win back Latinos becomes more visible. But has anyone really noticed? Comments
Latinos and the Language of Media
May 10, 2011 - A look at how the launch of a new show can become a turning point for Hispanic TV. Comments
Obama's 2012 Latino Challenge: The Missing Playbook
May 3, 2011 - Despite the President's expected surge in voter approval, one of the most important playbooks is still missing in action. Comments
Latinos and Facebook: The Marketing Gap
Apr 26, 2011 - Do Latinos engage with brands as actively as they do with other people? Comments
The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'
Apr 19, 2011 - It takes more than language and technology to engage Hispanics. Comments
What Search Can Tell Us About Latinos Online
Apr 12, 2011 - When it comes to Latinos, search is playing a big role, yet it seems to be an under-used marketing weapon. Comments
Latinos at the Movies
Mar 29, 2011 - It's no secret the film industry is hurting. Perhaps Hollywood is not taking full advantage of America's new demographics. Comments
Why Latin American Men 'Look So Good'
Mar 22, 2011 - By swapping the "macho" stereotype for the "vanidoso" stereotype, Univision may have created a new market. Comments
The Latino Shift
Mar 15, 2011 - A look at Latino social dynamics and the implications for marketers in light of the increase in the Hispanic contribution to the overall U.S. population growth. Comments
Tweeting the Path Toward Social Change
Mar 8, 2011 - Can Twitter chats make a difference? A look at a recent experiment in Latino and African-American cause marketing. Comments
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