Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

solvingproblems

The Power of Problems

Nov 25, 2014 - Although we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves. Comments

The 5 Must-Have Emails for Marketing Automation

shutterstock-105905384 Nov 25, 2014 - By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you use these strategies? Comments

7 Marketing Best Practices I Picked Up in Amsterdam

amsterdam-at-dawn Nov 25, 2014 - A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Comments

The Biggest Marketing Mistakes Start-Ups Make

oops-mistake-sign Nov 24, 2014 - These seven mistakes could keep you from building the best start-up possible, before you even launch your brand. Comments

4 Ways to Ramp Up Mid-Funnel Content Creation

Funnel Nov 21, 2014 - Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have already opted into your messaging in some way? Comments

Marketing in 2014: Crisis or Breakthrough?

4-question-marks Nov 21, 2014 - This past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Comments

It’s OVER, the Internet IS Broken

broken-internet Nov 21, 2014 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Comments

Millennials: The Next Generation of Creative Digital Content

4nov14-yahootumblr-erika-wang-lucy-tumblr-square-2 Nov 20, 2014 - Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms. Comments

3 Opportunities for Marketing Automation Providers in 2015

marketing-automation-graphic Nov 20, 2014 - If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology. Comments

In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing

customer-relationship Nov 19, 2014 - What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Comments

5 Reasons Sales Teams Should Embrace Marketing Automation

automation-shutterstock-87320653 Nov 18, 2014 - Automation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sales team and the bottom line. Comments

5 Ways to Revitalize Your Stagnant E-Commerce Website

india-online-retail-ecommerce Nov 18, 2014 - Without the advantages of a physical store, e-commerce vendors need to find ways to enrich the online shopping experience for their consumers. Comments

5 Basic Marketing Tools You Need Before CRM

Toolkit Nov 17, 2014 - Before you can even begin to think about implementing a CRM system, you need to make sure you have these five basic marketing tools down first. Comments

Your Car Now Makes Local – Mobile

volvo-yelp Nov 17, 2014 - The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the go? Comments

The Stepford Personas: What Lies Beneath?

digital-personas Nov 14, 2014 - Personas on their own can only do so much. Marketers also need an action plan in order to make the personas viable. Comments

The Real Marketers Shift From Social Media to Content Marketing

content-marketing-megaphone Nov 14, 2014 - Instead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their various social media channels. Comments

When It Comes to Data, Go Smart Before You Go Big

socialmediaengagement1 Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments

Where Is Content Marketing Going in 2015?

2015-firework Nov 13, 2014 - 2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Comments

Will Links, Navigation, and Search Boxes Disappear From the Web?

search-look-binoculars Nov 13, 2014 - As devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changing. How will you adapt? Comments

7 Content Creation Tools for the Graphically Challenged

pinwords-example Nov 12, 2014 - These seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Comments

How Important Is a Translator for an International Digital Marketing Strategy?

global-translation Nov 11, 2014 - Translating a digital strategy for a global audience goes well beyond Google Translate. Comments

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