Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

imd-datafeeds-report-april2014

Data Must Drive Your 2015 Digital Marketing Planning

Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments

How to Manage Facebook Pages as a Multi-Unit Brand

facebook-parent-child-photo-1 Sep 17, 2014 - If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence. Comments

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity. Comments

Who's Driving Your Content Strategy?

Content Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

Micro Moments: The Crown Jewel of the Customer Journey

locations-context Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments

Crafting Your Analytics Story: 2 Guidelines to Keep in Mind

close up image of handwriting Sep 15, 2014 - Writing an effective and informative article about analytics can be tricky. Here are two things to keep in mind when crafting your next piece. Comments

The Apple Watch: Why Size Matters

apple-watch-official Sep 15, 2014 - The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be open to a new wave of innovation - are you ready? Comments

Preparing for the Internet of Things

fitbytes-wearabletech-jawboneup Sep 14, 2014 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends. Comments

5 Techniques for Fighting Writer's Block

writers-block Sep 12, 2014 - Even the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard. Here are five tips for how to get the ideas flowing. Comments

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

fitbytes-wearabletech-jawboneup Sep 12, 2014 - Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place? Comments

10 Online Shopping Personality Traits

Bargain shopper Sep 11, 2014 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. Comments

2014 Is the Year of the Pigeon for Google’s Search Algorithm: Will 2015 Be the Year of the gTLD Cat?

shutterstock-135416996 Sep 10, 2014 - Thousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Comments

7 Tips for Perfecting Your Digital Marketing Program

strategy Sep 10, 2014 - Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your own digital marketing program and maximizing its success. Comments

The Importance of Digital Transformation

digital-transformation Sep 9, 2014 - Paul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order to succeed in today's digitally savvy world. Comments

The Marketer Happiness Quotient: Technology Is Your Friend

happy-faces-sad Sep 9, 2014 - A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing automation technology, can be the key to increasing your employee engagement rates. Comments

Innovation — Lies, Promises, and PowerPoints

agency-innovation Sep 8, 2014 - Agencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Comments

When It Comes to Events, Define Your Purpose and ROI First

conference-planning Sep 8, 2014 - When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so will help all the other event decisions fall easily into place. Comments

The Future Is Now

Handshake Sep 4, 2014 - Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition. Comments

How Will Amazon’s Ad Network Work for B2B?

amazon logo Sep 4, 2014 - Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? Comments

Why It Matters Where You Build Your Start-Up

nyc-skyline Sep 4, 2014 - Even in our hyper-connected world, positioning your start-up in one of the world's entrepreneurial clusters could help you set yourself up for greater success. Comments

Only the Nimble Will Survive

need-to-be-nimble Sep 3, 2014 - To survive in a competitive environment, company leaders must develop a nimble approach. They must be able to easily adapt to the changing business landscape and be comfortable with a degree of uncertainty. Comments

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