Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

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Popcorn Time: What I Learned While Traveling For Work

May 22, 2015 - During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation were two of her main observations. Comments

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

mailbox May 22, 2015 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls like viewability and bots. Comments

Making the Business Case for Digital Marketing in Asia

meeting-brainstorm May 20, 2015 - Andreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Comments

Top Five Reasons Why Dot Brands Will Have a Data Edge

gtld-shutterstock-29471569 May 20, 2015 - Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer data in a more sophisticated way. Comments

Top Eight Takeaways from IBM Amplify

sandiego-ibm-amplify May 20, 2015 - Customer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Comments

Change Management and Digital Strategies

shutterstock-178709681-team-meeting May 19, 2015 - Digital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Comments

Taco Bell Japan Entry Shows Importance of Localization

taco-bell-logo May 19, 2015 - Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets across the Asia Pacific region. Comments

Personas Rise Again in Support of 1:1 Personalization

personas May 19, 2015 - Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Comments

The Seven Deadly Sins of Digital Marketing

devil-sin May 18, 2015 - Marketers are still making basic faux pas when it comes to a digital strategy. Comments

ANZ Uses Instagram to Target a New Generation of Banking Customers

anz-logo-square May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments

How to Stay Focused (on the Right Things) as an Entrepreneur

brain-image May 14, 2015 - In a hyperactive, digital age it can be difficult to keep your eyes on the prize. Find out how to keep your focus off of Facebook and onto Forbes with these essential tips for budding entrepreneurs. Comments

5 Creative Ways to Stretch Costly Content Across Channels

content-marketing-image May 13, 2015 - While killer content can be costly, savvy marketers can stretch content across platforms to create brand affinity without being repetitive. Comments

Marketing Buzzword Wars: Personalization Abandoned for Relevancy and Context

buzzwords May 12, 2015 - Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Comments

4 Steps to an Online Rollout Across Multiple Asian Markets

asia-globe- roll-out May 10, 2015 - A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines. Comments

5 Ways to Maximize ROI With Custom Audiences

roi-increase May 8, 2015 - The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strategy. Comments

How Advertising Can Benefit From the 'Sharing Economy'

digital-sharing May 8, 2015 - Could the sharing economy be the next way for marketers to boost brand loyalty? Comments

A Glance Into the Future of Brand Loyalty

crystal-ball-future May 8, 2015 - With the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Comments

5 Key Tips for Marketing to Moms

mothers-day-marketing-tips May 7, 2015 - In honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives. Comments

Why New Microsoft Office Integrations Could Be a Boon for E-Commerce

microsoft-logo-gray May 7, 2015 - Between ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that might benefit from tying in with Office. Comments

Make or Break for Apple Watch Marketing Potential

apple-watch-2 May 6, 2015 - With the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to get you started. Comments

Build Your Business by Aligning Policy With the Social Web

social-marketing May 6, 2015 - Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of their values. Comments

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