Marketing

Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.

nurture-marketing

Nurture Marketing: Improving on the Heart of Marketing Automation

Mar 26, 2014 - Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and effectiveness of your marketing department. Comments

Hidden Stories About the Early Days of Digital Advertising

story Mar 25, 2014 - A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless Internet as far back as 1994. Comments

Is What’s Old Really New in Direct Marketing?

direct-marketing Mar 25, 2014 - Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big data" world. Comments

Use Niche Marketing to Build Big Profits with CRM

niche-market Mar 24, 2014 - Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fact, dominating it. Comments

The Race for Social Media Marketing

race1 Mar 24, 2014 - Like a crowded road race, there are millions of spectators and, at least, thousands of participants in social media marketing. It takes careful planning and a lot of work to find the participant you are looking for. Comments

Wearable Tech Is More Than Just a Fitbit and Google Glass

Google Glass Mar 20, 2014 - A look at the future of wearable devices, with a focus on what was showcased at this year's South By Southwest Interactive festival and what these new products mean for marketers. Comments

The 5 Things to Know About Account-Based Marketing

account-based-shutterstock-170854715 Mar 20, 2014 - Account-based marketing (ABM) is being adopted at a much larger scale than ever before. So here's a look into why account-based marketing will be one of the biggest revenue drivers for B2B business in the very near future. Comments

Why Collaboration Is Key to Digital Success

collaboratetitle Mar 19, 2014 - Collaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your business. Comments

Marketing Automation Mastery: Go for Easy, Not Simplistic

simple-remote-shutterstock-6316261 Mar 17, 2014 - Simplistic and easy are two terms that are far from interchangeable. As marketers, we want to develop easy (not simplistic) tools that are well-designed, repetition-minded, quick to learn, and all about mastery. Comments

SXSW 2014: Mobile Saturday - Location-Based Marketing

burby-panel-sxsw14 Mar 17, 2014 - A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, privacy, and thinking beyond advertising. Comments

Brands and Social: Finding the Perfect Fit

Social Media Mar 14, 2014 - When deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that's authentic and sustainable, while capturing the attention of a large segment of the target audience. Comments

10 Ways to Localize Digital Marketing in China

china Mar 13, 2014 - These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more. Comments

A Guide to Ads on Tumblr – What’s New and What’s Next

apple-tumblr Mar 13, 2014 - In honor of Apple's arrival on the social site Tumblr, let's take a look at what makes Tumblr worth buying into, and what awaits future advertising brands. Comments

Everyone Needs a Champion

mentor-shutterstock-90368806 Mar 13, 2014 - Aren't we all more likely to perform better when we're in an empowered environment, working with colleagues and supervisors we like and respect? People who see our full potential are way more likely to motivate us to do better because they care and they know it's possible. Comments

5 Tips to Get the Best Out of Your Digital Agency

agency-photo Mar 12, 2014 - Clients who get the best out of their agencies in most part demonstrate the positive approaches outlined in this column. Comments

The Formula to Success for Digital Experiences

Road to success Mar 12, 2014 - It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes. Comments

Avoid These 6 Common Mistakes in Global Marketing

cokeline Mar 11, 2014 - It's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when reviewing your own global strategy. Comments

Spotlight on kbs+ Ventures' Taylor Davidson: How Roads Lead to Ad-Tech

tdavidson Mar 11, 2014 - A sharp and discreet man, powered by a hugely curious and focused mind, with a passion for photography - this could be the shortest description for Taylor Davidson, director at kbs+ Ventures. Comments

Account-Based Marketing – Dating at Scale

account-based-shutterstock-170854715 Mar 11, 2014 - One of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of specific companies based on a predetermined set of criteria and then targeting your marketing efforts to these companies. Comments

The Power of Customer Engagement Is in Your Hands

engagement-consideration-seo Mar 11, 2014 - Engagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order to capture higher share. Comments

The Power of CRM for Solo Professionals, Consultants, and Experts

shutterstock-159960029 Mar 10, 2014 - A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for better branding. Comments

 

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