Marketing News & Expert Advice
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Marketing
Online marketing experts examine trends in digital marketing, parsing the essentials from the hype.
Latino Marketing Lessons From the Pope
Mar 19, 2013 - When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media. Comments
Topics in Marketing:
Understand Where You've Been and What You've Done…
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
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On Teamwork
Mar 14, 2013 -
Good managers don't clean up messes; instead, they support others in cleaning up their own mess or show them how to avoid the mess to begin with.
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Boxed In
Mar 13, 2013 -
How the influence of "cord-cutters" is changing television as we know it.
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Embrace the Change
Mar 13, 2013 -
Seven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our business.
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Big Data Is Enabling Marketers to Do More With Less
Mar 12, 2013 -
What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why?
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The Golden Rule of Marketing Automation
Mar 12, 2013 -
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.
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CMO Survival Guide
Mar 11, 2013 -
A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure.
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Sh*t Digital Marketers Say
Mar 8, 2013 -
Busting five of the myths that seem to be floating around the marketing industry.
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Why Marketers Should Care About Tax Refunds
Mar 8, 2013 -
Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars.
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If It's Not Programmatic Premium, Then What Is It?
Mar 6, 2013 -
We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way.
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The State of TV's Twitter Backchannel
Mar 6, 2013 -
Should brands that aren't part of a given TV broadcast get involved in its backchannel?
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Marketing Becomes Post-Cultural
Mar 5, 2013 -
What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes.
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Big Brands on Big Data: Bigger Marketing Is Not Better
Mar 4, 2013 -
Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience.
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Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Mar 1, 2013 -
Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty.
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Tips for Marketers Selecting a Digital Agency
Feb 28, 2013 -
Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series.
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Lift-Off! A New Study on Attribution and Revenue
Feb 27, 2013 -
A look at the four key benefits of a closed-loop attribution system.
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The Future of Latinos and Social Media
Feb 26, 2013 -
People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach.
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Challenge 'What Is'
Feb 26, 2013 -
We can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways.
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The 3 Types of Influencers
Feb 22, 2013 -
It's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how you should connect with them.
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The Great Enhanced Campaigns War of 2013: The Surprising Winner
Feb 22, 2013 -
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
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