Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

cpg-influencer-younger-generation

The Evolution of the CPG Influencer Model: It’s Not the Parents

Jan 26, 2015 - In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and marketers should embrace that. Comments

Lessons in Content Creation From 5 Brand Tumblrs

itunes-hello-tumblr Jan 22, 2015 - These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Comments

What’s Ahead for the Emerging Tech Industry in 2015?

future-baby Jan 22, 2015 - As we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable technology, and visual content worlds. Comments

Measure Twice, Cut Once

measure-twice-cut-once-strategy Jan 21, 2015 - When it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad you did. Comments

The 5 Trends That Really Matter for Marketers in 2015

Building blocks showing 2015 Jan 20, 2015 - There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Comments

Why Graphic Content and Data Visualization Are Good for Business

data-visualization-graphic-content Jan 16, 2015 - In the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Comments

Use the Hub-and-Spoke Model to Reduce Content Risk

hub-and-spoke-model Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model allows marketers to be flexible - read on to find out how. Comments

Make the Most of Your Company Blog

company-blogging Jan 15, 2015 - How effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Comments

5 Ways to Take Control of Your Marketing in 2015

marketing-control Jan 14, 2015 - After taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel space. Comments

Create Better Content via Humor

humor Jan 8, 2015 - Even in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content correctly, and prove its value. Comments

Start-Up Challenges for Marketers

shutterstock-125872154-problem-solving Jan 6, 2015 - Stand out from your competitors in the start-up world by identifying with your customers to help them solve problems. Comments

Lessons From the Marketing Scrooge of Yesterday, Today, and Tomorrow

Ebenezer Scrooge Jan 6, 2015 - As marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order to fully succeed. Comments

Long Live the King

crown-cat-waters1114 Dec 24, 2014 - The fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear. Comments

It’s Chaos Out There!

toothpaste-aisle-chaos Dec 23, 2014 - With so many choices available to consumers these days, how can your brand remain relevant and rise above? Comments

Does Your Content Connect?

content-marketing-megaphone Dec 19, 2014 - While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Comments

Welcome to 2015 – The Year of Proficiency

no-excuses Dec 19, 2014 - The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in our industry. Comments

Marketing With Emojis

emoji-thumbsup Dec 18, 2014 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Comments

The Extra Mile: Customer Service and the Sharing Economy

customers Dec 17, 2014 - With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuable market share. Comments

The Year in Content: 2015 Predictions for Content Marketing Domination

shutterstock-153218306 Dec 16, 2014 - What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Comments

10 Digital Marketing Predictions for 2015

crystal-ball-future Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. Comments

2015: The Year Online Marketing Changes Just as Much as Every Other Year

2015-firework Dec 12, 2014 - The world of digital marketing is in a constant state of flux, so what will this next year bring for those of us in the industry? Comments

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