To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.


Are you ready for Small Business Saturday?

Nov 24, 2015 - Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action. Comments

The 4 keys to marketing success in 2016

future-holds-success-flickr-13903392000-a8eb8c4a5c-o Nov 12, 2015 - If expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing these four tactics. Comments

4 E.A.S.Y opportunities you must master before 2016

easy-st-flickr-569593575-4c368e5f9d-z Nov 11, 2015 - Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Comments

6 ways to improve the creative process

the-future-flickr Nov 6, 2015 - In spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encourage growth in this area. Comments

The case against the chief digital officer

jury-trial Nov 4, 2015 - If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role of CDO even exist? Comments

Staying relevant in a mobile, multichannel, data-driven world

times-are-changing Nov 3, 2015 - In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your business stay relevant. Comments

4 steps to creating your best webinar ever

webinar-study-flickr-12570992595-d3d5d7a0c9 Nov 2, 2015 - Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation to delivery and promotion. Comments

Search and social media: a look at current trends in digital storytelling

once-upon-a-time-flickr-11392783794-1da70690bf-z Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

How to craft a truly personalized intent marketing campaign

johnwilliamwaterhouse-penelopeandthesuitors-1912 Oct 27, 2015 - Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrate successful campaigns. Comments

5 holiday shopping trends to watch

samsung-smartphone Oct 22, 2015 - Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Comments

Why start-ups need content marketing

create-content-startup-flickr-1016691310-04f581432f-o Oct 21, 2015 - A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions. Comments

Why we need to rethink the creative brief

big-question-flickr-3534516458-48e4e8595f-b Oct 20, 2015 - Though traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to contemporary marketing practices. Comments

Marketing takeaways from design thinking

whistlers-mom-flickr-3961139526-1aa188610d-z Oct 18, 2015 - As marketers, it's easy to get stuck in campaign cycles and budgets, which is why a design thinking mindset can offer new ways of combating marketing challenges. Comments

4 ways to stop throwing your content away

waste-flickr-5444678656-a442e34a0b-z Oct 14, 2015 - Effective execution of a content marketing campaign is easier said than done. Here's how you can create an efficient, organized strategy to generate ROI and increase brand awareness. Comments

Brand humanity: how to advertise relevance

three-papas-homepage Oct 13, 2015 - Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall social relevance. Comments

Does an app exist if it is never used?

apps-flickr-3978316556-00b38a701a-o Oct 12, 2015 - Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Comments

The 3 reasons online advertising campaigns fail

stamp-fail Oct 8, 2015 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Comments

What Is Your Client Really Asking?

client-question-shutterstock-249909052 Oct 5, 2015 - As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to find effective solutions. Comments

How Urgent Are Your Important Tasks?

eisenhower Oct 2, 2015 - Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute effective digital campaigns. Comments

What Are Some of the Best Practices for Visual Content Marketing?

blueeye Oct 1, 2015 - When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics and Giphy to share their knowledge. Comments

Yahoo’s Top Tips for Writing Copy That Converts

coloured-pencil Oct 1, 2015 - Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips for creating more compelling copy. Comments

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.