Marketing News & Expert Advice
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Strategies
To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Advertising in the Age of Choice
Advertising can only work when we provide content or experiences for engagement that attract, rather than interrupt, consumers' attention.
The Magical Email-Social Combo
Tips to connect your email and social programs for maximum impact. Part one in a two-part series.
The Consumer's Expectation of Access
If we want to be able to reach consumers, we'd better pay attention to how changes in technology are changing the way that all of us live.
As Simple As 1, 2, 3
Does your digital strategy meet one of these three goals?
Anything You Can Do, the Internet Can Do Better
Possibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it.
Why Bother With Google+?
Three+ reasons why your business should care about the social networking platform.
If I Had $1 Billion
Fifteen things I would do with $1 billion if I was on the new Facebook/Instagram team.
Tablets Transform Behaviors Both at Home and at Work
The tablet shift into the work world is already here. Are you ready?
No Silver Bullet, Chapter 57
Responsive is the new black.
A Few Rules for Finding Digital Discipline
Six rules to achieve a lasting balance between happy digital consumers weighed down with ad exposures and marketers stacking up their conversions and spend.
14 Email Subject Line Hacks
Lessons from the SXSW catalogue.
The Digital All-You-Can-Eat Buffet
One of the hardest jobs of marketers is prioritizing our efforts and matching them to business goals while letting go of some things that just don't fit on our budget plate.
13-Point Checklist to Plan for Q4 Online Sales
E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here.
Ode to the Big Red Button
Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business.
12 Ways to Give Your Brand Advocates a Megaphone
In order to get your customers talking, you have to give them something to talk about.
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 12 modules of this online certifcation are designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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WEBINARS
The Total Economic Impact of IBM's Exceptional Web Experience Solutions
June 6, 2012
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