To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Jul 30, 2015 - Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Comments
Jul 30, 2015 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration. Comments
Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments
Jul 23, 2015 - The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions. Comments
Jul 22, 2015 - Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. Comments
Jul 22, 2015 - Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-channel synergy and optimization? Comments
Jul 22, 2015 - When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed. Comments
Jul 20, 2015 - One overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC). Comments
Jul 20, 2015 - Whether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to eventually reach their parents. Comments
Jul 15, 2015 - Media and technology are continuing to merge providing business opportunities that will engage customers in new ways. Comments
Jul 14, 2015 - Real-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo. Comments
Jul 14, 2015 - Building out call center processes and marketing automation techniques can provide exponential benefits for your company. Comments
Jul 14, 2015 - Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Comments
Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments
Jul 9, 2015 - Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead. Comments
Jul 8, 2015 - Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. Comments
Jul 7, 2015 - Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes. Comments
Jul 5, 2015 - It's game on as big Asian brands pursue their globalization strategies. Comments
Jul 3, 2015 - If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals. Comments
Jul 3, 2015 - Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling." Comments
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.