To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.


Content Through the Marketing Funnel

Aug 13, 2015 - LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships. Comments

3 Back-to-School Marketing Strategies With Merit

shop-back-to-school-shutterstock-303577307 Aug 13, 2015 - Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers. Comments

5 Inside Secrets of Startup Funding

shocking-secrets Aug 11, 2015 - Obtaining adequate financial funding is critical in building a prosperous tech startup. These strategies can help you capture the attention of venture capitalists looking to invest. Comments

Who Is Buying Adult Coloring Books?

adult-coloring-book-shutterstock-300041204 Aug 10, 2015 - Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia-inducing adult coloring books? Comments

Creating Social Influencer Content That Counts

social-data-understand Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. Comments

5 More Marketing Tips to Steal From London

london-great-names-for-great-britain Aug 6, 2015 - London's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips from a trip across the pond. Comments

4 Industry Lessons From Youth Baseball

baseball-kids-shutterstock503982 Aug 4, 2015 - Fundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in youth baseball. Comments

4 Marketing Trends to Watch for in 2016

2015-2016 Aug 3, 2015 - A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce. Comments

Translation APIs for Online Businesses in Asia

api-translation Jul 30, 2015 - Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Comments

Optimize the Buyer Journey with Respectful Retargeting

new-retargeting Jul 30, 2015 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration. Comments

Emotion in Ads: Does Sentiment Sell?

emotional-marketing Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments

The Micro-Moments of B2B

customerjourney Jul 23, 2015 - The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions. Comments

Content Marketing: Big Publicized Events Or Continuous Engagement?

content-marketing-image-july Jul 22, 2015 - Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. Comments

Will 2016 Be The Year of Cross-Channel Synergy?

2016 Jul 22, 2015 - Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-channel synergy and optimization? Comments

3 Ways to Build Peer-to-Peer Engagement

Friends jumping Jul 22, 2015 - When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed. Comments

Harnessing the Workplace for Employee Generated Content

employee-generated-content Jul 20, 2015 - One overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC). Comments

Leveraging Children May Win Adult Marketshare

Children With Tablet Jul 20, 2015 - Whether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to eventually reach their parents. Comments

Redefining Engagement to Understand the Future of Marketing

digital-evolution Jul 15, 2015 - Media and technology are continuing to merge providing business opportunities that will engage customers in new ways. Comments

Releasing the Power of Real-Time Marketing in China

weibo-mcdonald-s Jul 14, 2015 - Real-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo. Comments

3 Multichannel Marketing Use Cases for Improving the Customer Experience

omnichannel Jul 14, 2015 - Building out call center processes and marketing automation techniques can provide exponential benefits for your company. Comments

Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

past-future-street-signs Jul 14, 2015 - Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Comments

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