Marketing News & Expert Advice
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Strategies
To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.
Touchscreens Are the New Desktop
Nov 21, 2012 - Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all. Comments
Topics in Marketing:
What Every Manager Wishes Her Team Knew
Nov 19, 2012 -
There are certain truths all managers wish their employees knew, and I'm putting them out here to give employees an edge when the next round of promotions comes around.
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The End of the TV-Centric Era
Nov 16, 2012 -
How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action.
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The Value of Customers - Flipping the Economics of the 80/20 Rule
Nov 14, 2012 -
More efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in the ever-widening range of digital options to reach both current and new customers.
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Why You Should Banish the Net Promoter Score Immediately
Nov 8, 2012 -
Alternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales.
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6 Courageous Things You Have Permission to Do for Your Career
Nov 7, 2012 -
There is no guarantee that being courageous will ever work out, but the act alone is worth the consequence.
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Data-Driven Leadership Is Your Organization's Future
Nov 6, 2012 -
Organizations skilled in data analysis optimize marketing and sales results like a well-oiled machine.
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Thread.com: An Actual Business Model for 'Curation'?
Nov 2, 2012 -
Finding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way that is compelling
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Life Goes On: Hurricane Sandy Can't Hold Silicon Alley Down
Nov 1, 2012 -
How will New York businesses get their groove back after the storm?
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Facebook Ads Are NOT Display Ads
Oct 31, 2012 -
The nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advertising a different world from display.
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Multi-Channel Marketing Drives Custom Big Data Deployments
Oct 30, 2012 -
Recent research points to clear benefits in building custom big data solutions for multi-channel marketing.
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How Simplicity Can Help You Get Ahead
Oct 29, 2012 -
There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it.
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Why Are Marketers So Behind on Mobile?
Oct 24, 2012 -
Mobile is becoming the new normal - but having the technology is just the
first step; developing strategies for effectively marketing and communicating in a mobile world is a much bigger step.
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Forget Traditional TV Ads, Think Online Video Advertising!
Oct 22, 2012 -
Advertisers are seeing great value in advertising with online video and embracing the era of connected TV. Are you?
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Market-Advertis-Servicing, Anyone?
Oct 18, 2012 -
No matter what you're doing for a brand, you have to put it into a larger framework that understands and incorporates the non-linear way people engage with brands.
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1 Relationship - Many Opportunities to Screw It Up
Oct 17, 2012 -
Are you ready to put your customers at the center of your planning and making their needs your priority?
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The New, New Toaster
Oct 12, 2012 -
Why the iPhone 4S may be the world's best marketing giveaway.
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Digital Strategy To-MAY-to vs. To-MAH-to
Oct 11, 2012 -
How marketers can focus their attention on the information needs of users and then change the marketing activities they deploy or reallocate budgets to more optimally address customers' needs.
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Planning the Graceful Exit
Oct 11, 2012 -
Continuing to work hard after you've given your two weeks' notice may be more beneficial than you think.
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The Next Newspaper Revolution
Oct 5, 2012 -
The biggest benefit for advertisers in this revolution is for the newspaper industry to see itself as creating relationships that keep people informed.
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Fact-Checking Your Resume
Oct 4, 2012 -
The line between fact and fiction can get blurry - and can really cost you.
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
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Six Things You Need To Know About Real-Time Advertising
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May 20, 2013
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