Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

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Why Small Data and the Internet of People Matter

Feb 5, 2014 - A look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Comments

How Social Media Is Changing Language Usage and What Marketers Need to Know About It

Social Media Feb 5, 2014 - Some people say social media is killing our language, but others argue it's simply changing the ways in which we use language to express ourselves. How does this affect marketers? Comments

Cultural Commentary Creates Winning Twitter Campaigns

luvs-lullabylift Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way. Comments

"People Analytics": Big Data Hits Hiring

big-data-screen Jan 29, 2014 - Big Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Comments

Departing From a Search Bar Near You

googleflightsearch Jan 28, 2014 - A look at how Google Flight Search would impact the travel sector. Comments

The 3 Phases of Building an Online Marketing Funnel in China

conversion-funnel-strategies Jan 27, 2014 - The phases of building an online marketing funnel, with examples from major online travel portals in China. Comments

Changes to Facebook Affect Who Will See Your Brand's Posts

facebook-icon Jan 24, 2014 - Facebook has changed the algorithm it uses to determine which items to show a user in their Newsfeed, affecting who will see your brand's posts. Comments

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

oreo-dunk-in-dark Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland of Microsoft. Comments

Google Buys Nest -- What Does It Mean?

nest-thermostat Jan 23, 2014 - After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? Comments

The Year of Mobile - Redux

shutterstock-144889726 Jan 23, 2014 - As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Comments

Exploring Marketing Opportunities in Wearable Technology

oculus Jan 22, 2014 - Once the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of brand experiences and story-telling possibilities. Comments

Growth Hacking: Marketing Joins the Lean Revolution

growth Jan 22, 2014 - The impact of digital technology and media proliferation on marketing has largely been to streamline and increase the efficiencies of existing methods, rather than re-define them. Comments

Microsoft to Review Ecosystem of Agencies: What Are We Looking At?

skitch-iphoto Jan 16, 2014 - Microsoft is set to review contracts it has with agencies across the board, as part of its overhaul into “One Microsoft,” the initiative launched by Steve Ballmer last summer. Comments

An Interactivity Call to Arms

yahoo-cube Jan 16, 2014 - Expect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation in their campaigns. Comments

How Fun Brand Initiatives Will Win Customers in 2014

apple-store Jan 15, 2014 - Brands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Comments

What Consumers & Brands Really Want from Smart TV

tv-static Jan 10, 2014 - The next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhere. Comments

Using Social Media Data to Build Audience Personas

angiepascalejan2014 Jan 8, 2014 - See three key resources for using social media data to build audience personas: Facebook fan insights, social monitoring tools and question-and-answer sites. Comments

2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]

customers Jan 6, 2014 - See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey. Comments

Behind the Scenes: The Value of Extended Content

tw-birdbb-bonus Jan 2, 2014 - In digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing strategy. Comments

9 Holiday Anthems for Digital Marketers

shutterstock-157220042 Dec 24, 2013 - Columnist Alan Cutter shares his versions of holiday songs sure to have the digital marketer humming - and nodding - along. Comments

Finding Success by Identifying Personal Bias in Business

shutterstock-100502689 Dec 20, 2013 - The reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface. Comments

 

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