Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

sales-equals-marketing

6 Critical Tips for Marketing to the Marketer

Jun 19, 2015 - Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start. Comments

Is Your Brand Experience Strong Enough?

experience Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

Content Tips for an E-Commerce Website

shutterstock-193744262-startup-cmo Jun 15, 2015 - The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. Comments

Why Brands Need to Invest in Experiential Marketing

experience Jun 15, 2015 - With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Comments

Defining the Marketing Complexities of APAC

apac-fragmentation Jun 14, 2015 - Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Comments

Why We Need More Women in Tech

superwoman Jun 12, 2015 - Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard and heeded." She's right. Comments

3 Digital Advertising Trends You Must Pay Attention To

online-video-advertising Jun 12, 2015 - In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind. Comments

Traditional Media Targets Millennials With Social Influencer Campaigns

social-media-influencer Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Comments

Can Advertising Save the World? The United Nations Is Betting on It

saving-the-world Jun 8, 2015 - Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencies. Comments

The Realities of Cross-Device Marketing in a Mobile Driven World: Part II

cross-device-mobile-tablet Jun 7, 2015 - In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Comments

Did You Blog, Read or Share This Column?

marketing-magic Jun 5, 2015 - Limiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology. Comments

The Gravitational Pull of Leadership

leadership-skills Jun 5, 2015 - When companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those people running them. Comments

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

multi-device Jun 1, 2015 - APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Comments

Telling Stories or Delivering Messages: What Inspires You Most?

storybooks May 26, 2015 - Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centered on sharing. Comments

Recasting Business Communications in Today’s Omnichannel World

omnichannel-subway May 26, 2015 - With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Comments

Seven Mistakes Killing Your Content Marketing

content May 25, 2015 - Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkContent summit. Comments

Popcorn Time: What I Learned While Traveling For Work

businesstravel May 22, 2015 - During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation were two of her main observations. Comments

Making the Business Case for Digital Marketing in Asia

meeting-brainstorm May 20, 2015 - Andreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Comments

Change Management and Digital Strategies

shutterstock-178709681-team-meeting May 19, 2015 - Digital strategy revolves around business and organizational change management, and yet, these important elements are often forgotten. Comments

Taco Bell Japan Entry Shows Importance of Localization

taco-bell-logo May 19, 2015 - Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets across the Asia Pacific region. Comments

The Seven Deadly Sins of Digital Marketing

devil-sin May 18, 2015 - Marketers are still making basic faux pas when it comes to a digital strategy. Comments

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