Strategies

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry - an expert perspective. That's what this column shares.

ugg-boots

Founder of UGG Boots Shares Old-School Principles of CRM

Nov 3, 2014 - Although the UGG founder started his business before the dawn of CRM systems, marketers can learn a lot from the UGG success story. Comments

It’s Time for Brands to Capitalize on News Consumption Trends

digital-news-content-shutterstock-117984556 Oct 30, 2014 - As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Comments

Are You Afraid of the Dark? How to Start Your Start-Up and Leap Into the Unknown

afraid-of-the-dark Oct 30, 2014 - The decision to create a start-up can be a scary one. How can you conquer your uncertainty and take the plunge? Comments

Scoring With Gamified Content

gamified-content Oct 29, 2014 - Many marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Comments

How the Key Trends in Marketing Play Out in Practice

digital-marketing-trends-1 Oct 27, 2014 - The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Comments

Taking the Plunge Into Asia-Pacific

shutterstock-146264012-dive Oct 26, 2014 - Digital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Comments

5 Ways to Make B2B Content Less Boring

boring-content Oct 24, 2014 - Just because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Comments

The Importance of Identifying Friction and Innovating Against It

agency-innovation Oct 24, 2014 - The time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to create minimal resistance. Comments

How to Win the Trust of a Skeptical Consumer

win-trust Oct 20, 2014 - Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Comments

Insights From a Digital Marketing Job Search

resume Oct 14, 2014 - Many successful tactics that may help you land your dream job can be beneficial in the digital marketing ecosystem as well. Comments

Is Blogging an Outdated Content Marketing Tactic?

Blog Oct 10, 2014 - There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Comments

The Importance of Personalization

coke-personalizedbottles Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon. Comments

The Top Technologies You Need to Juice Your Post-Holiday Sales

hands-catching-money Oct 9, 2014 - Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Comments

The End of the Agency?

03oct14-kristin-low-shutterstock-218104426 Oct 7, 2014 - Agencies face challenging times ahead as the digital landscape moves into a new gear. Comments

The 13 Steps to Content Marketing Success

content Oct 2, 2014 - Content marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here's how to master the art of content marketing in 13 steps. Comments

7 Keys to a Successful Sales Culture

customer-relationship Oct 2, 2014 - What makes a successful sales culture? These seven tactics, including feedback and coaching, transparency, and healthy competition, can produce great results if you implement them correctly. Comments

Making Your List and Checking It Twice

holiday-planning-checklist Oct 1, 2014 - This extensive holiday checklist will give you an idea of what you need to focus on to ensure you have a successful holiday marketing season. Comments

6 Tips for Sequencing Your Marketing Content

content-sequencing Sep 30, 2014 - Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ultimately leading to a purchase or conversion. Comments

5 Best Practices to Steal for Your Holiday Marketing Campaign

elf-yourself Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients. Comments

The Illusion of Change

illusion-of-change Sep 29, 2014 - Most businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful in this fluid industry. Comments

Using the "Yearbook" Approach to Content Marketing

yearbook-approach Sep 26, 2014 - A "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their network. Comments

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