Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

all-seing-eye

The Eyes Have It: Looking Ahead to Visual Web 2.0

Jul 30, 2014 - The next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of easy, useful image recognition technology. Comments

Can Social Help Solve Video Advertising Ad Fraud?

online-video-1 Jul 29, 2014 - By measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a better picture of how their video ad is performing. Comments

Connected TV: The Death of Online Video or the Future of TV?

tvshopper Jul 28, 2014 - Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in order to drive more client success. Comments

Mobile and the Rise of Digital in China

China flag Jul 23, 2014 - There has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitalize on the growing mobile population? Comments

You Know Who the Consumer Is, Until You Don't

question-heads Jul 23, 2014 - As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some tips for how to spot and serve for the mobile data curveball. Comments

35 Tools to Enhance Your Content Marketing Efforts

content-marketing-megaphone Jul 21, 2014 - Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Comments

Digital Publishing: Having a Powerful Impact on the Next Generation

next-generation-publishing Jul 18, 2014 - As the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what really is the best type of content to produce? Comments

5 Tactics to Boost the Quality of Your Inbound Marketing Leads

lead-quality-inbound-marketing Jul 16, 2014 - Quality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your content marketing. Comments

Mobile First, Second, and Third

mobile-email Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities. Comments

Video Demand-Side Platform Evaluation for the Chinese Market

demand-side-platform Jul 15, 2014 - Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media buying. Comments

Understanding Our Own Growth: The Positive Influence of Verifying the View

online-video-1 Jul 15, 2014 - Now that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability and accountability. Now they must focus on giving advertisers the confidence of knowing their ads are being seen. Comments

Native Advertising Wins in the Symphony of Mobile Life

mobileads Jul 14, 2014 - Marketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Comments

Why Are CPM Rates for Ads Falling?

cpm-rate Jul 11, 2014 - This column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue sources. Comments

Brands Must Embrace Mobile Applications to Build Equity

mobile-apps Jul 10, 2014 - In today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their customers in order to drive conversions. Comments

The World Cup’s Gone Mobile

world-cup-mobile Jul 10, 2014 - The growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Comments

APAC Journalists Embracing Digital Brand-Created Content

content Jul 9, 2014 - Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage of these trends and create objective, relevant, and well-crafted content will get their brands' stories heard. Comments

Video Marketing + Marketing Automation = 3 to 5 Times More Leads

online-video-1 Jul 9, 2014 - Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and increase your lead generation. Comments

5 Marketing Tips I Learned in London

London outline Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a recent trip to London. Comments

Breaking News: Reading Actually Is Fundamental

books Jul 4, 2014 - Reading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishers embrace this phenomenon? Comments

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

mobileads Jul 3, 2014 - Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make the most of their brand's mobile experience. Comments

The Impact of Going Direct

automation-shutterstock-87320653 Jul 3, 2014 - There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit marketers? Comments

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