Marketing News & Expert Advice
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Media
A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.
5 Ways to Target U.S. Hispanics Online
How does a brand go about broaching a relationship with this coveted audience?
Pepsi Max's Video With NBA Star Quickly Explodes
YouTube effort garners over 3 million views since the weekend.
For Do-Not-Track Users, Tailored Twitter Won't Work
Twitter's new feature is reliant in part on tracking DNT would disable.
Moving Away From Clicks
It's time to focus on metrics that matter.
Negotiating the Best Deal for Online Ad Inventory
How should advertisers react to this new entrant in an already crowded display advertising space?
New Old Spice-Inspired Brand Personas Heat Up Viral Video
A handful of brands that followed the Old Spice model still managed to achieve their goals.
Better Targeting With Smarter, Not More, Content
An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them.
Awaiting the Invitation
The role of social media is about listening and providing value that supports the constant consumer dichotomy.
On Developing and Operating Content Marketing Platforms
Twelve ways to successfully execute content marketing strategies.
When Marketing Magazines Online: It's Digital vs. Print
And this could get ugly.
Word of Mouth Media Money Can Buy
A digital ad platform gives advertisers the ability to pay only when consumers share a "sponsored" story.
10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks
Why publisher direct media buys should still be part of your media mix.
The Virtual Shopping Mall of Editorial Content
From Bloomingdales to the dollar store - how marketers can get the most out of online content.
The Future Is Not Display Ads - It's Display Ads and Branded Content
Our job as digital marketers and media buyers is to roll with the punches and find ways to make it work.
Big Data Is Never Too Big When You Can Act On It
The problem isn't the data.
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