Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

shutterstock-131306483-japan-s-line

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

Oct 22, 2014 - It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Comments

Are Beacons Going to Make the Holidays Brighter?

iBeacon Oct 22, 2014 - The marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy concerns they bring? Comments

Forget Apple Pay: How Apple’s New Handoff Will Revolutionize Multiplatform Shopping

apple-pay-update Oct 21, 2014 - Apple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experiences. Comments

Diversifying Beyond YouTube Is Not Enough to Boost Online Video Revenue

YouTube is the world's largest video-sharing website Oct 21, 2014 - There are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Comments

The Sudden Death of Cable?

tv-static Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics. Comments

How the Visual Web Is Going to Change Marketing

visual-based-content Oct 15, 2014 - Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when designing their next campaign. Comments

The Idea of Brand Conquesting Becomes Real in the Mobile Era

shutterstock-91673237 Oct 15, 2014 - Today, mobile technology systems and insights allow for more exact and smarter conquesting tactics. Marketers can now physically breach their competitor's territory and take over the attention of their consumers. Comments

Social TV: Myth or Reality?

multiscreen-shutterstock-208553221 Oct 14, 2014 - Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Comments

Extend Your Publishing Brand by Allowing an Entrepreneur to Take You to New Heights

Idea Light Bulb Oct 14, 2014 - Tapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entrepreneur who's doing just that. Comments

Using Mobile Video to Seize Competitive Advantage in India

india-urbanization-shutterstock-147091049 Oct 13, 2014 - Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Comments

Programmatic Predictions: Big Spenders, Big Surprises

shutterstock-145689659 Oct 13, 2014 - Programmatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Comments

Video in China – Mobile and Beyond

bhasker-jaiswal-china-otv-shutterstock-172601018 Oct 9, 2014 - Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Comments

We’re Thinking Too Big

Big Data concept - mobile flying down a data tunnel Oct 9, 2014 - Marketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can give them in each moment. Comments

A Powerful Cocktail: Mixing Retargeting With Content Marketing

retargeting-magnifying-glass Oct 8, 2014 - The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your marketing? Comments

Every Marketer Is a Publisher

mobile-publishing Oct 7, 2014 - In today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Comments

Multitasking and the New Video View

multitasking-technology Oct 7, 2014 - Video is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-screen space. Comments

Leveling the Advertising Playing Field: Data for All

data2 Oct 7, 2014 - As it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need access to the same data as advertisers. Comments

Programmatic: A Blueprint for the Future

03oct14-scott-heron-marketing-technology-lumascape-1-638-jpg Oct 6, 2014 - Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic trading desks – creating big implications for the future of digital advertising. Comments

Yes It’s True: Television Rules the Ad Waves

tv-static Oct 6, 2014 - Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet ads? Comments

You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To

bad-programmatic-traffic Oct 6, 2014 - It's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Comments

Why Brands Need Video

online-video-1 Oct 2, 2014 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers. Comments

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