A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.
Jul 29, 2015 - Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. Just how much of that data do marketers have access to? Comments
Jul 27, 2015 - Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will improve. Comments
Jul 27, 2015 - While digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Comments
Jul 27, 2015 - Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a publisher. Comments
Jul 23, 2015 - The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions. Comments
Jul 22, 2015 - Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Comments
Jul 21, 2015 - APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Comments
Jul 21, 2015 - The Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and understand their diverse audience. Comments
Jul 20, 2015 - Too many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to maintain your conversion rates. Comments
Jul 17, 2015 - Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to offer strong mobile experiences. Comments
Jul 16, 2015 - With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value. Comments
Jul 16, 2015 - Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, are a few common mistakes marketers make. Comments
Jul 15, 2015 - LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Comments
Jul 14, 2015 - Building out call center processes and marketing automation techniques can provide exponential benefits for your company. Comments
Jul 10, 2015 - Re-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you can do to help make the transition. Comments
Jul 10, 2015 - While we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blockers, that could potentially change. Comments
Jul 9, 2015 - It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between getting attention and keeping it. Comments
Jul 9, 2015 - People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their mobile marketing accordingly. Comments
Jul 7, 2015 - As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher. Comments
Jul 6, 2015 - By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. Comments
Jul 6, 2015 - Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Comments
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