Marketing News & Expert Advice
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Media
A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.
How to Effectively Leverage Social Media
Jun 18, 2013 - Before you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel. Comments
Topics in Media:
Programmatic Buying and Content Marketing: Strange Bedfellows?
Jun 14, 2013 -
It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us as content marketers.
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Let's Go Surfing Now…
Jun 13, 2013 -
Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption.
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Mobile's Slow Transition to Adulthood
Jun 13, 2013 -
Even as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant.
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2 Must-Win Battles for CMOs
Jun 12, 2013 -
The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and directs it, and breaking down the corporate silos.
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5 Best Practices for a Great B2B Website
Jun 11, 2013 -
When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue.
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Consumer Attention - the 'New' Media Currency
Jun 10, 2013 -
While the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brands that solve the problem are exceedingly high.
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The Magazine vs. the App
Jun 7, 2013 -
Does cross-platform authentication hurt or help growth?
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One Channel, Many Benefits for Brands on YouTube
Jun 6, 2013 -
If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in.
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(Re)Defining Mobile
Jun 5, 2013 -
The human-centric view of mobile means that the right person could be anyone, the right time and place could be anytime and anywhere.
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Get More Bang for Your Buck With Native Video Apps
Jun 4, 2013 -
Creating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question.
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Ad-ID for a Cross-Screen World
Jun 3, 2013 -
This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers.
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Publishers…Exchange Traffic, but Not for Ad Revenue
May 31, 2013 -
With new technologies and products come new opportunities to manipulate our industry, so it is important that publishers are vigilant when it comes to determining the products they use.
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Video and Social - Digital Media's Dynamic Duo
May 30, 2013 -
It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared.
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Independent Agency BSSP Embraces the Future
May 29, 2013 -
Move to programmatic marketing benefits innovative agency, clients - and the bottom line.
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Unleashing the Power of Your Content Intelligence Network
May 28, 2013 -
Your greatest asset is the sum total of how empowered your people are to succeed in their jobs, accomplish your organization's goals, and solve your customers' problems.
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4 Lessons Marketers Can Learn From 'Arrested Development'
May 28, 2013 -
Never forget, "there's always money in the banana stand."
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Where Are Your Readers Really Coming From?
May 24, 2013 -
It's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at the pages that get high degrees of direct traffic.
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8 Ways to Make Banners More Powerful and Effective
May 23, 2013 -
If managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions.
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The New Ad Strategy: Be Polite
May 23, 2013 -
Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite.
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The Rush to Go Live With Mobile
May 21, 2013 -
Why is everyone rushing into mobile if very few seem confident about what they are doing?
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Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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