Media

A look at ever-changing media planning and buying options, from identifying innovative advertisers and publishers to new approaches for targeting audiences on networks and exchanges.

digital-publishing

Programmatic Primer for Data-Savvy Publishers

Apr 18, 2014 - Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy. Comments

Tried It, Doesn't Work!

content Apr 16, 2014 - Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" could be an incorrect analysis of the situation. Comments

Should Addressable TV Be Part of Your Media Plan?

tv-static Apr 15, 2014 - With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an addressable TV ad campaign is right for your media plan. Comments

Understanding Real Value in RTB: The Importance of Transparency

programmatic Apr 13, 2014 - The display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points hidden away. This column explains why you should care about transparency. Comments

New Newspaper Numbers; New Opportunities

newspapers Apr 11, 2014 - New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage, and content marketing. Comments

Getting Mobile Right

mobileads Apr 11, 2014 - As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of mobile time is spent in an app. Comments

Data - Action or Insight?

big-data-action Apr 11, 2014 - There is no shortage of data available to marketers, but are they doing enough with the data to move their business forward? Comments

Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

real-time-bidding-1 Apr 10, 2014 - Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency. Comments

Don’t Ruin Good Strategy With Bad Creative

mobilemarketing Apr 9, 2014 - As much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, there's one thing they must fix: bad creative. Comments

Multi-Channel Network Mania: The Questions That Come Next

tv-everywhere Apr 8, 2014 - After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean began to flood in. Comments

A New Era in Advertising Metrics Begins With MRC's Viewability Standards

metrics-that-matter Apr 8, 2014 - The Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental shift in the way we do business, and will impact the entire advertising ecosystem. Comments

13 Things To Know About Tracking on Mobile

Big Data concept - mobile flying down a data tunnel Apr 6, 2014 - The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment. Comments

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

sample-promoted-pin Apr 4, 2014 - Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here are a few tips to get you started. Comments

A Marketer’s Guide to Mobile Conquesting

mobile-conquesting Apr 2, 2014 - Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great tools for reminding your existing customers why they should choose you again and again. Comments

7 Real-World Lessons From Beacons

estimote Mar 30, 2014 - As with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beacons, good or bad. Comments

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales

mobileads Mar 28, 2014 - Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publishers to use their offline magazines to drive online ad engagement and digital subscriptions. Comments

Is iGRP Dumbing Down Digital?

tv-everywhere Mar 27, 2014 - With new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Comments

8 Efficiency Tips to Crush Content Marketing and Blogging

shutterstock-153218306 Mar 26, 2014 - Creating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation faster, easier, and more fun. Comments

Delivering on the Promise of Cross-Platform

cable-tv-remote Mar 25, 2014 - Connected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Comments

iBeacon – Has "Minority Report" Finally Arrived?

ibeacon Mar 24, 2014 - iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locations. But how does iBeacon work and how will it benefit marketers? Comments

Catching the Elusive Creature: The "Profitable Publisher"

digital-publishing Mar 21, 2014 - Profitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying revenue streams. Comments

 

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