Marketing News & Expert Advice
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Behavioral Marketing
Is behavioral targeting advertising's holy grail: the ability to reach the audience you want, and only the audience you want? Can it deliver on its promises to advertisers, publishers and consumers? How best to use it, and to buy it? Four intrepid media experts explore the ups, downs, ins and outs of this new technology and methodology.
Finally! An Eye-in-the-Sky for Online Retailers
Offline marketing tools are getting built into new real-time marketing platforms for e-commerce.
The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong
When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble.
Wash, Rinse, and Repeat - No Two Media Plans Should Be the Same
You must build a foundation of true insights about your consumers to understand what will create a response and what you want that response to be.
Mapping the Future of Media Buying
How to strengthen the existing media buying models over the next few years to assure that better targeting takes place automatically.
Are Too Many Metrics Clouding Your View of Your Customer?
Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results?
If Content Is King, Then Context Is Queen
What is considered uniquely valuable and compelling for consumers?
11 Ways to Deal Yourself a Better Online Marketing Hand
Like playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next year.
Audience Targeting: A Look to the Future
Looking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospects.
Cutting Through the Remarketing Clutter With RTB
Three real reasons every marketer should be buying real-time bidding display remarketing.
Oh Behave! How Collaboration Can Lead to Efficiency and Innovation
Three types of behavior that comprise and lead to equitable collaboration.
Behaviorally-Targeted Email Arrives at Last
One company is making inroads against poor marketing practices that seem to care little about message or relevance.
5 Things You Should Know About the Future of Retargeting
Understanding the landscape of display advertising.
Integrated Local Targeting to Drive Consumer Preference
Six ways to ensure alignment of local marketing programs.
They Are Not Your Customers; You Are Their Brand
If you're lucky! You must be able to successfully integrate marketing messages across various media platforms, and take into account multiple clients.
Marketing in the Mode of the Consumer
Does your offer make things easier for your consumer and not just for you?
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WEBINARS
Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities
February 15, 2012
1:00pm EST / 10:00am PST
Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact
February 22, 2012
1:00pm EST / 10:00am PST
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