Marketing News & Expert Advice
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Behavioral Marketing
Is behavioral targeting advertising's holy grail: the ability to reach the audience you want, and only the audience you want? Can it deliver on its promises to advertisers, publishers and consumers? How best to use it, and to buy it? Four intrepid media experts explore the ups, downs, ins and outs of this new technology and methodology.
For Do-Not-Track Users, Tailored Twitter Won't Work
Twitter's new feature is reliant in part on tracking DNT would disable.
Better Targeting With Smarter, Not More, Content
An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to them.
10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks
Why publisher direct media buys should still be part of your media mix.
Big Data Is Never Too Big When You Can Act On It
The problem isn't the data.
Eating the Remarketing Elephant
Six tips for getting remarketing campaigns approved.
Does Everyone Hate Banner Ads?
To change the perception of banner ads, many things must change - and the responsibility falls on more than just advertisers.
How Social Media Can Accelerate the Buying Cycle
Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan.
10 Online Shopping Personality Traits
Dramatically increase sales and boost margins by discovering what drives your shoppers to buy.
Behavioral Segmentation: How to Make the Most of Your Data
In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively.
What Lasagna Al Forno Taught Me About Behavioral Targeting
The recipe for success in digital marketing comes together at the intersection of relevance and meaningfulness, sprinkled with compelling recommendations or calls to action.
Fine-Tuning Your Segmentation Strategy: 5 Keys to Success
Make sure you're identifying the factors that may be working against your targeting strategy.
Who Said B2B Is Boring?
Six fundamentals that will help you grow the reach and engagement of your brand.
Behavioral Targeting and the Purchase Funnel, 10 Must-Haves
Provide your customers with the shortest path possible to get what they want.
Forgetting to Target Current Customers Is a Costly Mistake
Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs.
Bringing the NBO at the ZMOT to Create Value for Your Customers
The key is to invest in your customers as much as they are investing in you to provide them an experience beyond the transaction.
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