Marketing News & Expert Advice
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Networks & Exchanges
As media planning and buying on ad networks and exchanges becomes more automated, learn how to tune your campaign using real-time bidding (RTB) and other data-driven tools to reach your target audiences.
Moving Away From Clicks
It's time to focus on metrics that matter.
On Developing and Operating Content Marketing Platforms
Twelve ways to successfully execute content marketing strategies.
Eliminate Media Fragmentation and Make Clients Happy
Can consolidated management of your digital programs drive efficiency, renewals, and happier clients?
Natural Born Clickers
Stop throwing good money at bad impressions and maximize the value of your investment in digital media.
A Call for Transparency: Are Dynamic Price Floors Good for the Industry?
As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes?
Does the 80/20 Rule Still Apply to Web Advertising?
Why taking a holistic approach to inventory optimization will pay back big dividends.
Maximizing the Value of Your Audience
Publishers need to find new, innovative ways to monetize their audiences and maximize yield.
Leading the Agency Evolution
Getting to the heart of data-driven mobile advertising with Neo@Ogilvy.
Why Is the Digital Media Space Such a Mess?
As the universe contracts, more cleanly defined lines and organization will take the place of chaos.
How to Select a Bulletproof Data Management Platform
A shopping guide for a DMP.
The Paradox of Measurement
As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics?
Today's Mad Men Take Over an Evolving CES
What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications.
Site Extension: Big Data in Practice
What questions can big data answer, and how can those insights be applied to digital media buying?
5 Reasons Why RTB Is Not About Price
Consider these five ways to be smarter in how you do online marketing through real-time bidding.
Are You Ready for ILD?
A look at what impression-level decisioning (ILD) is and why it will be the acronym to know in 2012.
Become a Better Online Marketer!
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