Marketing News & Expert Advice
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The Virtual Shopping Mall of Editorial Content
From Bloomingdales to the dollar store - how marketers can get the most out of online content.
What Sells the Digital Magazine?
Is it the cover or the contents?
What Is Next for Digital Publishing?
These digital publishing realities for the remainder of 2012 might just help a few of us keep focused as the changes in the world of digital publishing keep rolling in.
Digital Publishing Tricks That Drive Success
Five tips that will keep you ahead of the game when navigating the ever-changing publishing landscape.
Where Are All the Good People Online?
As a publisher, you can only do so much to grow audience through SEO. Consider these other options.
The New World of Analytics: What You Need to Know Now
Five ways to define rules and guidelines for building analytics that drive us forward.
Do Analytics Matter Anymore in Mobile?
Have marketers fallen prey to the "household" effect?
4 Ways Marketers Can Better Connect With Men, Women Online
When it comes to consuming content online, gender stereotypes remain strong. Vive la difference.
Digital Natives Explore Career Options
Thirteen girls, one interview, and four rules you need to know to succeed.
Stepping Backward Moves You Forward in Digital Publishing and Mobile Apps
Create an innovative user experience that leverages content from archives of a strong brand or legacy.
Are You Wasting the Money You're Spending on Advertising Your App?
Effective app advertising requires three key areas of focus: brand, buzz, and balanced opportunity.
2011 - The Year Digital Publishing Exploded (Infographic)
A look at the industry hot spots and the most widely read digital articles of the past year.
Want Digital Content Domination?
Here are the 10 things you need to know to accelerate your innovation.
2012: The Year of Big KISSes and Lots of HUGS
If you remember to "keep it simple stupid" and "have underlying grassroots sentiment" you will drive revenues and readers like you have never seen before.
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