Marketing News & Expert Advice
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Video
Pepsi Max's Video With NBA Star Quickly Explodes
YouTube effort garners over 3 million views since the weekend.
5 Ways to Put Video to Work for Your Brand
Important lessons to be learned when planning a social video strategy.
Social Shows: A Winning Mix
The creators of "lonelygirl15" outline the key ingredients for advancing social storytelling on the Web -- and what that means for marketers.
Innovate or Die
Eqal, producer of lonelygirl15, is launching a new show. Its goal for the program offer advertisers a lesson worth learning. Part one of a two-part series.
The Olympics (of Online Video)
The team powering the advertising for the Olympics is an interesting combo. Stay tuned.
The Future of the Online Video Business
Two talk shows plus one supermodel reality series equals real business online.
The Family Guy's Online Video
Seth MacFarlane trumped Hollywood once before. Can he do it again -- online?
Weezer vs. Ben Stiller
How the YouTube superstars beat Hollywood at its own game.
Analyzing the Online Video Puzzle
Do the math. The very real costs of delivering content to the customer can be borne by venture capitalists or other subsidies for only so long. What's ahead?
Online Advertising's Stunted Growth
The interactive industry must make fundamental changes to the way it strategizes, sells, buys, and provides online advertising. Here are five places to begin.
In-Stream Advertising: Killing or Saving Online Video?
A new Burst Media study tries to make sense of it all.
Dispatch From CES 2008
Innovation at the Consumer Electronics Show underscores why advertisers must evolve along with technology, and not forget about the hardware.
What if Piracy Were Legal?
A dispute between Antigua and the United States over online casinos may have serious implications for the video industry.
What Do You Want From Online Video in 2008?
How the next year in online video can become better than the last.
Are Social Networks the New Networks?
How social networking sites may prove to be the best online video distribution and monetization channel yet.
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