Marketing News & Expert Advice
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Mobile
Approaches for marketing to people on the go.
5 Reasons Why Mobile Browsing Isn't That Important
Before making a big investment to optimize your website for mobile users, consider these factors.
Standing Out in the App Crowd
Is it even possible to market apps so that they stand out? Or are marketers just wasting their time?
The Tablet Experience: A Must-Have for Retailers
Are you taking advantage of the tablet's explosive growth, features, and unique user mindset?
The Era of the Passive Consumer Is Over
The mix of smartphones, tablets, and PCs is radically changing consumers' media consumption behavior.
Most Companies Should Stop Spending Money on Mobile Advertising
Why should a consumer keep your application on their phone?
Windows Phone 7: When Will Consumers Decide It's Time?
There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7.
The AMPT Effect
How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise.
Digital Wallets Beyond the Money
How the clash of old businesses and new technologies could derail mobile payments.
Think Globally, Act Mobile-ly
Identifying the next great trend in mobile may be impossible…but that's what makes it so exciting.
Will Social Discovery Apps Lead to Meaningful Relationships?
How does this new breed of social media discovery apps factor into our online relationships?
Is Your Retail Space Ready to Go Digital?
The app economy moves in-store.
Email on Mobile
Five steps to optimize your email message for mobile.
Driving Mobile to Scale
Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon.
Can Location-Based Social Networks Reach the Masses?
There are many challenges for location-based services, but there are also great opportunities.
It's Time for Windows Mobile
Eight reasons why the Windows Phone will be a key player in the mobile space soon.
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