Marketing News & Expert Advice
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App Economy
Can app developers make money and build a viable business? With more than 1 million apps projected by 2012, this column will provide developers and marketers alike with tips on how to increase app discovery, generate revenue, and prepare for existing and emerging devices.
Standing Out in the App Crowd
Is it even possible to market apps so that they stand out? Or are marketers just wasting their time?
Windows Phone 7: When Will Consumers Decide It's Time?
There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7.
Is Your Retail Space Ready to Go Digital?
The app economy moves in-store.
The Other Ecosystem - Life on the Kindle Fire
A device review of the Kindle Fire and what it means to marketers and advertisers.
What Will 2012 Bring to TV? The Over The Top Upstarts
Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations.
Mobile Devices Have Eclipsed the Desktop Experience; Get Over It
Devices differentiate themselves in many different ways. Here's how.
Rants and Anti-Rants From Top-Grossing App Developers
App development remains difficult because of these five factors. Will they ever be remedied?
It's Like a Big iPad! Look for 2012 to Be the Year of the TV App
What's the opportunity in TV apps for marketers? Part one in a two-part series.
App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?
Four factors to consider when trying to decide what type of app you should develop.
How the Other 20% Live: What Do BlackBerry Users Do for Apps?
Seven suggestions for how RIM can gain ground in the app world, or at least halt the slide.
Tips on Growing Your App Business Using Actionable Insights
Four ways you can use your data for actionable insights that will have a major impact on your app business.
How Android Holds Up Against iOS
A look at how the Android operating system impacts user acquisition for apps. Part two in a two-part series.
How User Acquisition Differs Based on Operating System: iOS vs. Android
A look at how the iOS operating system impacts user acquisition for apps. Part one in a two-part series.
Your Operating System Is Now an App
The app-ification of computing - fad or for realz?
What's New in Behavioral Targeting for Mobile Advertising
A look at the challenges and potential opportunities.
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