Marketing News & Expert Advice
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Mobile Marketing
Apple's iPhone and Google's mobile OS have triggered mobile's fabled tipping point. What are the best tactics for marketing to consumers on very small, very personal devices? How do you sort out the tangle of technology standards and device types? This column covers it all.
5 Reasons Why Mobile Browsing Isn't That Important
Before making a big investment to optimize your website for mobile users, consider these factors.
The Tablet Experience: A Must-Have for Retailers
Are you taking advantage of the tablet's explosive growth, features, and unique user mindset?
The Era of the Passive Consumer Is Over
The mix of smartphones, tablets, and PCs is radically changing consumers' media consumption behavior.
Most Companies Should Stop Spending Money on Mobile Advertising
Why should a consumer keep your application on their phone?
The AMPT Effect
How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise.
Digital Wallets Beyond the Money
How the clash of old businesses and new technologies could derail mobile payments.
Think Globally, Act Mobile-ly
Identifying the next great trend in mobile may be impossible…but that's what makes it so exciting.
Will Social Discovery Apps Lead to Meaningful Relationships?
How does this new breed of social media discovery apps factor into our online relationships?
Email on Mobile
Five steps to optimize your email message for mobile.
Driving Mobile to Scale
Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon.
Can Location-Based Social Networks Reach the Masses?
There are many challenges for location-based services, but there are also great opportunities.
It's Time for Windows Mobile
Eight reasons why the Windows Phone will be a key player in the mobile space soon.
11 SMS Best Practices
SMS is the universal mobile app. Done well, it delivers bright brand touch points.
Consumer Costs of Mobile Advertising
Does 2012 portend a mobile ad apocalypse?
5 Factors of Mobile Application Success
Ensuring that your application meets more than one of the following factors will stack the odds of your application succeeding.
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