It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.
Jul 1, 2013 - Advertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but it is difficult to manage and the benefits are negligible. Comments
May 20, 2013 - It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Comments
May 6, 2013 - Bid modifiers are a powerful new feature, but advertisers should take care when implementing them. Comments
Apr 29, 2013 - While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity. Comments
Apr 29, 2013 - Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Comments
Apr 1, 2013 - Search works, but only if, as a brand, you know what it's worth to you. Comments
Mar 25, 2013 - Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series. Comments
Mar 15, 2013 - NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Comments
Mar 14, 2013 - Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Comments
Mar 4, 2013 - With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search. Comments
Mar 1, 2013 - Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. Comments
Feb 25, 2013 - Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Comments
Feb 18, 2013 - As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Comments
Feb 14, 2013 - The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Comments
Feb 11, 2013 - Make sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Comments
Feb 7, 2013 - Let's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic. Comments
Feb 6, 2013 - Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting. Comments
Feb 5, 2013 - Here is what I think marketers should be putting into their shopping list for 2013 in the region. Comments
Jan 28, 2013 - For Graph Search to work, several factors need to change in Facebook's favor. Comments
Jan 22, 2013 - In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns. Comments
Jan 22, 2013 - Here are 5 opportunities that graph search could bring to brands. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.