Search Marketing

It often all begins with search. Are you maximizing your efforts to bring consumers to your site? Do you know what's working and what's not? This column will help you improve your ROI from online marketing campaigns.

enhanced-campaigns

How to Break Enhanced Campaigns (and Why You Shouldn't Bother)

Jul 1, 2013 - Advertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but it is difficult to manage and the benefits are negligible. Comments

How to Create Actionable Insights From YouTube Search Data

youtube-logo May 20, 2013 - It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Comments

Demystifying Google's Enhanced Campaigns Bid Modifiers

enhanced-campaigns May 6, 2013 - Bid modifiers are a powerful new feature, but advertisers should take care when implementing them. Comments

Are Publishers Only Getting Social 'Half Right'?

digital-publishing Apr 29, 2013 - While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity. Comments

Enterprise PPC in Asia Pacific – A Client-side Perspective

Apr 29, 2013 - Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Comments

What if eBay Is Right and Paid Search Is Worthless?

ebayhome Apr 1, 2013 - Search works, but only if, as a brand, you know what it's worth to you. Comments

Optimizing Videos for Search: A Complete Guide

online-video Mar 25, 2013 - Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series. Comments

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

netelixirceo1 Mar 15, 2013 - NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Comments

What Else Are You Telling Google When You Hit the Search Button?

largenewgooglelogofinalflat-a Mar 14, 2013 - Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Comments

Is Search About to Take a Backseat to Social for Publishers?

facebook-like Mar 4, 2013 - With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search. Comments

Aliyun Search Could Impact Baidu and E-Commerce in China

aliyun Mar 1, 2013 - Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. Comments

The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

enhanced-campaigns Feb 25, 2013 - Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Comments

Hello Facebook Graph Search, Goodbye Google?

graphsearchfeatured1 Feb 18, 2013 - As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Comments

5 Baidu SEM Tips From the Pros

baidufeatured Feb 14, 2013 - The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Comments

What to Do if Your Client's Site Goes Down

404-error Feb 11, 2013 - Make sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Comments

Why Your Online Marketing Department Is All Screwed Up

inbound-analyst Feb 7, 2013 - Let's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic. Comments

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

bing-ads-cpcs-by-segment Feb 6, 2013 - Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting. Comments

The APAC Marketer's 2013 Shopping List

shoppinglist Feb 5, 2013 - Here is what I think marketers should be putting into their shopping list for 2013 in the region. Comments

Graph Search: Facebook's Final Destination?

facebook-graph-search Jan 28, 2013 - For Graph Search to work, several factors need to change in Facebook's favor. Comments

Bid Management- Why It Matters

auction-bid-management Jan 22, 2013 - In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns. Comments

Why Should Brands Look Forward To Facebook Graph Search?

Jan 22, 2013 - Here are 5 opportunities that graph search could bring to brands. Comments

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...