Marketing News & Expert Advice
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SEO
Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.
Links Are Effects, Not Causes
Quit obsessing over backlinks. Instead focus on how you can provide something of value to your consumers.
On-Site SEO Still Works
How can you make your consumers' visit more productive using data you already have?
4 Ways Authorship Markup Enhances SEO
A tool makes search more social. Here's how.
Talk About SEO Like a Regular Marketer
Restating SEO in terms that are more likely to be understood by other marketers could increase comprehension, gain stronger buy-in, and lead to larger budgets.
Fostering Enterprise-Wide Adoption of SEO
In order to receive buy-in, build momentum, and show positive growth that the SEOs know is possible, we must educate the masses, develop the bigger picture, and hold people accountable.
Improving on the Basics of SEO Reporting
Three examples of tweaking your SEO reports to make your efforts more valuable.
How and Where Does SEO Fit Into Digital Marketing in 2012?
What are the big areas of opportunity, what's changed, and what's stayed the same?
5 Best Practices for Global SEO
Five techniques to ensure your website is optimized from a global SEO perspective and allows for increased visibility to drive traffic and conversions and ultimately business value.
Tapping Into Google's Algorithm for Searcher Intent
If you want to use Google to determine searcher intent, you need to disregard your own common sense and be willing to accept that your intuition could be wrong.
4 Enterprise SEO Trends to Watch in 2012
Incremental gains in SEO get harder to achieve, but not impossible. Here's how to overcome obstacles.
Global SEO: Giving Visitors a Passport to Your Content
Give visitors all over the world a passport directly into your content with these five tactics that can and should be applied to any multinational website.
Long Live Ranking Reports
Should marketers prepare for the day when they will not be able to obtain keyword data from web analytics packages?
How Search Engines Work
Download this PDF, which covers the basics of the science of information retrieval on the web.
HTML5 - Is It Worth the Effort?
A look at the key benefits of HTML5 and what types of sites can gain the most from it.
Twitter Jumps on the Brandwagon
A look at the major differences in the new enhanced Twitter profile pages.
Become an SEO Expert!
ClickZ Academy's e-Learning course on SEO teaches you all aspects of search engine optimization. From fundamentals and best practices to optimized copywriting, the 8 modules of this online certifcation are designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
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