Social

Best practices in social marketing, social commerce, and community management.

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5 Great Ways to Engage Your Employees With Content Marketing

Mar 27, 2015 - Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques. Comments

12 Social Media Posts That Are Funnier Than Yours

funny-social-media Mar 24, 2015 - Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right. Comments

Connecting With Hong Kong's Youth: 3 Key Strategies

millenials-asia Mar 22, 2015 - Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Comments

Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website

brand-community Mar 20, 2015 - How can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Comments

Quick Guide to Picking Up Facebook PPC

facebook-like-button-light-blue Mar 20, 2015 - These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Comments

Delivering Great Customer Experiences

Customer Mar 11, 2015 - To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Comments

Contextual Commerce Is About to Change the Shopping Experience

contextual-commerce Mar 10, 2015 - Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive? Comments

Nodes and Edges: Visualizing Network Data 101

data-visualization Mar 6, 2015 - Visualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Comments

5 Reasons Why No One Likes You Anymore…on Facebook

facebook-thumbs-down Mar 6, 2015 - The rules of Facebook marketing have changed and many of us need to adjust our strategies if we want to succeed on the platform. Comments

How Social Media Can Jumpstart Your Customer Base (and Brand)

social-data-understand Mar 4, 2015 - Companies without massive budgets should be taking advantage of the benefits of social media to boost their brand's marketing efforts. Comments

6 Social Media Tips for Highly Regulated Verticals

6-social-media-tips-for-highly-regulated-verticals Mar 4, 2015 - Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Comments

The Best Social Media Marketing Campaigns in Indonesia

line-let-s-get-rich-indonesia Mar 3, 2015 - Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Comments

How to Use Social Media to Climb the Career Ladder

woman-career-ladder Mar 2, 2015 - Are you using social tools effectively enough that they could help you move forward in your digital marketing career? Comments

5 Templates for Successful Social Web Content

social-content-template Feb 27, 2015 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Comments

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

twitter-logo Feb 26, 2015 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Comments

Will Hashtags Take Over the Internet?

hashtag Feb 25, 2015 - A look at what new domain names and hashtags have in common. Comments

Social Media: 15 Ways You’re Doing It Wrong

social-media-wrong-way Feb 24, 2015 - Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Comments

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

social-sharing Feb 20, 2015 - Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calendar year-round. Comments

Movie Marketing Strategies Are "Fifty Shades of Social"

movie-theater Feb 19, 2015 - The recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing bandwagon. Comments

I Saw the Future and Then It Was Gone

disappearing Feb 17, 2015 - The future of social media is in ephemeral content, but the question of just how to monetize that content remains. Comments

E-Commerce: Southeast Asian Style

thailand-e-commerce Feb 15, 2015 - There are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the region. Comments

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