Best practices in social marketing, social commerce, and community management.
Jun 11, 2014 - Successful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperpersonal marketing. Comments
Jun 6, 2014 - Twitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until then, I'll longingly hold out hope that my Twitter of old will come back to me. Comments
Jun 5, 2014 - Digital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can't refuse. Comments
Jun 4, 2014 - As behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. Comments
Jun 4, 2014 - Invest in social by first taking stock of your social media presence, then making sure you have a timely customer engagement strategy, and finally by bringing customer ideas straight into the core of your business to create advocates. Comments
Jun 2, 2014 - B2B brands must turn their fear of social into bravery and start communicating in the open and immediate way social marketing allows. Comments
May 30, 2014 - Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. Comments
May 30, 2014 - How to grasp the seven personas of social sharing to improve your tweets, posts, and content marketing social strategy. Comments
May 29, 2014 - Facebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great content. Comments
May 28, 2014 - Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Comments
May 28, 2014 - The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Comments
May 27, 2014 - There have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Comments
May 26, 2014 - The most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Comments
May 23, 2014 - In order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket. Comments
May 22, 2014 - Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term highly engaged social community for many years to come. Comments
May 21, 2014 - New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Comments
May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper engagement with customers? Comments
May 20, 2014 - The emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in April. Comments
May 16, 2014 - Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Comments
May 14, 2014 - The combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engaging experience for your customer. Comments
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August 21, 2014