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Best practices in social marketing, social commerce, and community management.

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What Does It Mean to Be Human in Social Media?

John Lee  |  Social Media Smarts

Apr 16, 2013 - Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without deviating from their key values or objectives. Comments

Topics in Social:

Liana Evans  |  Community Management

Structured Data, Google Highlighter, and How Can They Help Your Business

jambalaya-search Apr 11, 2013 - Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there. Comments

Jasmine Sandler  |  Social Media

How to Manage the Social Media Overload

social-media-plan Apr 10, 2013 - Five key ways to manage your social media marketing so you can sleep at night and see social media working for you. Comments

John Lee  |  Social Media Smarts

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

didyouseethat-sesny Apr 9, 2013 - How four pairs of flashy shoes proved why successful social media campaigns are no accident. Comments

Sundeep Kapur  |  Social Integration

Postal Fail and the Value of Email Messaging

mailbox Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel. Comments

Dave Evans  |  Social Media

Build Your Brand Online: Leveraging Facebook and Twitter

facebookvstwitter Apr 3, 2013 - Learn to see the social web with your online presence at the core. Comments

Marko Muellner  |  Social Commerce

Dark Posts Will Change How You Think About Facebook

facebook-homepage Apr 2, 2013 - With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Comments

Michael Della Penna  |  Community Management

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

spring-cleaning Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management. Comments

Ekaterina Walter   |  Social Media Smarts

Mark Zuckerberg Is in It for the Long Haul

zuckerberg2-3-7-2013 Mar 27, 2013 - Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation? Comments

Harry Gold  |  Social Commerce

Viral Spikes: The Power of the Share

spikes Mar 26, 2013 - How many marketing tactics and programs have you constructed around encouraging social shares? Comments

Roger Katz  |  Social Media Smarts

10 Ways to Boost Engagement on Facebook With Social Engagement Apps

facebook-homepage Mar 22, 2013 - The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Comments

Krista Neher  |  Social Integration

The No. 1 Way to Get More Fans/Follows/Likes

facebook-like Mar 21, 2013 - The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Comments

John Lee  |  Social Media Smarts

The Anatomy of a Successful B2B Social Marketing Campaign

b2bchalkboard Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

Liana Evans  |  Community Management

Utilizing Social Media to Help Improve Your Local Rankings

local Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments

Jasmine Sandler  |  Social Media

Inside the Social Super Brain at Men's Wearhouse

joe-orange Mar 13, 2013 - An interview with Joe Nolan, social media junkie and director of new media at Men's Wearhouse. Comments

Krista Neher  |  Social Media Smarts

The Real (and Hidden) Value of Social Media

privacy-image Mar 11, 2013 - The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Comments

Sundeep Kapur  |  Social Integration

Making Marketing Connections Meaningful

connectionshands Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments

Dave Evans  |  Social Media

Get Serious About Return on Investment

roi-target Mar 6, 2013 - To get serious about ROI, articulate clearly your fundamental business objectives, the ones that talk about growing market share, boosting sales, or improving margins. Comments

Marko Muellner  |  Social Commerce

Content + Context Are the New Black

content Mar 5, 2013 - It's time to dive deep into how digital consumers behave, what they expect, and what engages them. Comments

Michael Della Penna  |  Community Management

Mobile Marketing Madness

mobile-measurement Feb 28, 2013 - Three ways to prepare and flourish in a mobile world. Comments

Ekaterina Walter   |  Social Media

Small Businesses Are Benefiting From Google+ Presence

google plus Feb 27, 2013 - Three female entrepreneurs share their secrets to business success with Google+. Comments

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