Social

Best practices in social marketing, social commerce, and community management.

quality-over-quantity

4 Reasons Brand Advocates Should Focus on Quality Over Quantity

Nov 7, 2014 - Nothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media efforts. Comments

Indonesia and Instagram: Ready For E-Commerce Takeoff

instagram-collage Nov 6, 2014 - Indonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares. Comments

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

social-data-understand Nov 6, 2014 - Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Comments

Has Facebook Lost Its Mojo as the Best Place to Reach the Mobile Youth?

facebook-mobile-blue Nov 6, 2014 - Which is the best social platform to reach Millennial (and younger) digital natives on? Is it still Facebook? Comments

Hai Tao: Chinese Shopping Goes Global

e-commerce-china-shutterstock-183290903 Nov 4, 2014 - China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Comments

Lessons Learned From 10 Terrific Tweets

learn-chalkboard Nov 4, 2014 - Many brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media efforts. Comments

Top 5 Social Marketing Trends for Brands to Watch in 2015

Social media Oct 31, 2014 - As we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Comments

It’s Time for Brands to Capitalize on News Consumption Trends

digital-news-content-shutterstock-117984556 Oct 30, 2014 - As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Comments

How Social Is Your Business, Anyway?

social-deployment Oct 29, 2014 - Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Comments

The Future of Social Media: Paid vs. Organic

paid-vs-organic Oct 27, 2014 - The future of social media is in paid content, which requires a different strategy than organic. How can you prepare? Comments

Can Pinterest Make Your Small Business Bigger?

pinterest-alt Oct 24, 2014 - Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Comments

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments

3 Brands, 3 Social Media Strategies for Halloween

A Jack o'lantern Oct 23, 2014 - The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies. Comments

The Rise of the Paid Social Network Business Model

hands-catching-money Oct 22, 2014 - There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Comments

True Viral Cannot Be Planned

shutterstock-107315543-viral Oct 21, 2014 - As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by the masses. Comments

How to Use Twitter for Business

twitter-bird-blue-on-white Oct 17, 2014 - A look at why some tweets catch on and why some business are killing it using Twitter. Comments

How Social Media Is Reviving the Teaser Campaign

Social Media Sharing Oct 16, 2014 - Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Comments

What Does Ello Mean for Paid Social Advertising?

Social Data Oct 16, 2014 - Will Ello's closed, data-protected model mean changes for the social advertising landscape? Comments

Thailand's Digital Landscape

thailand-digital-shutterstock-199213379 Oct 15, 2014 - Thailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Comments

5 Ways to Improve Social Commerce

improve-social-commerce Oct 15, 2014 - These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Comments

Social TV: Myth or Reality?

multiscreen-shutterstock-208553221 Oct 14, 2014 - Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...