Social

Best practices in social marketing, social commerce, and community management.

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The Ultimate Mobile Push Provider Scorecard

Jan 30, 2014 - This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt the scoring over time as providers evolve. Comments

The Instagram Rule of 11

mry-instagram Jan 28, 2014 - Why is the number 11 important on Instagram? Is it the number of posts per month? The number of words you should use to describe an image? Actually, it's none of the above. Comments

Use Social Media to Flip the Sales and Marketing Funnel

funnels Jan 27, 2014 - Social media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Comments

$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?

Metlife Stadium Jan 24, 2014 - During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend continue in 2014? Comments

Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers

weiboblogger Jan 22, 2014 - Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Comments

Thoughts on Disruption and Innovation

smartphone6846 Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

7 Things to Include in Your Brand’s Social Media Strategy

checklist Jan 20, 2014 - Every brand is unique, but there are some basic things every brand should consider. Comments

The Power of Peer in Social Customer Care

2014-01-14-1258 Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers. Comments

Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]

christelquek Jan 14, 2014 - Social media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands. Comments

How Social Media is Shaping the Evolution of E-Commerce Web Design

wanelohimanshu Jan 14, 2014 - Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Comments

2014 Digital Marketing Winners & Losers

shutterstock-133449011 Jan 13, 2014 - These 5 key factors will separate those that make big gains in their digital & social media marketing efforts from those that will not in the pivotal year ahead. Comments

10 Social & Digital Media Predictions for 2014

Social media Jan 10, 2014 - It just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Comments

The Growing Social Media Power of Women and Marketing Strategies For Reaching Them

ekaterinawalterjan Jan 9, 2014 - Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. Comments

5 Ways B2B Companies Can Evaluate Their On-Site SEO Program in 2014

jasminesandlerjan2014 Jan 8, 2014 - You have immediate control over on-site optimization; it's one of the most impactful marketing strategies for a B2B or corporate site. Here are 5 ways to evaluate your on-site SEO. Comments

Can Digital Finally Drive Offline Sales At Scale?

shopping-data Jan 7, 2014 - Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 percent of total US retail sales in Q3 2013 occurred offline. Comments

The Blueprint for a Real Content Marketing Plan

blueprint Jan 6, 2014 - Aaron Kahlow shares his cliff notes, down and dirty version of a content marketing blueprint, with everything important for content marketing in 2014. Comments

Invite Social Media Influencers to Your Brand's Home

hype-people Jan 3, 2014 - If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy. Comments

Binge Watching: The End of Second Screen Social Sharing?

tv-static Jan 2, 2014 - Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and promotional campaigns. Comments

No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations

Concept image of integration Dec 31, 2013 - Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Comments

2014 Trends: More Social Media Engagement, Less Vanity Metrics [Video]

simonandsiim Dec 30, 2013 - Is social advertising a necessary evil? Social media practitioners weigh in. Comments

No. 7 Most Read Article of 2013: You Don't Need a Million Fans!

facebook-like Dec 28, 2013 - Ten social media marketing tactics that don't rely on Facebook fans. Comments

 

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