Marketing News & Expert Advice
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Social
Best practices in social marketing, social commerce, and community management.
7 Lessons From the 2013 Super Bowl Commercials
Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. Comments
Topics in Social:
Leveraging the Power of Mobile In and Outside the Organization
Feb 6, 2013 -
Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers.
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Content or Context - Which Is King?
Feb 5, 2013 -
Great content in the right context should be the foundation of our content marketing strategies.
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Why Businesses Need Social Engagement to Be Relevant in Social Search
Feb 1, 2013 -
Businesses spend billions on effective SEO, but are they prepared for SMO challenges driven by Facebook Graph Search?
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Tumblr - Untapped Marketing Goldmine
Jan 29, 2013 -
A look at how small businesses are using Tumblr as a marketing and promotion tool.
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Leverage These 10 Trends Into Your 2013 Initiatives
Jan 24, 2013 -
This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community.
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Got Community?
Jan 23, 2013 -
As you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organization, and you need a community-infused nucleus.
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From Milk Cartons to Facebook
Jan 17, 2013 -
How social media and mobile are reshaping information distribution.
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Sign of the Times
Jan 16, 2013 -
Keeping brands honest through online activism.
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Technology Is Helping to Redefine the 'Last 3 Feet' In-Store
Jan 15, 2013 -
We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be.
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Focus: 5 Resolutions for Digital Marketers
Jan 10, 2013 -
The five key things that are going to help marketers achieve greater success.
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How to Effectively Budget Your Social Media Program in 2013
Jan 9, 2013 -
The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles.
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The 4 Most Important Online Advertising Opportunities in 2013
Jan 8, 2013 -
It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile.
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10 Social Media Marketing New Year's Resolutions
Jan 4, 2013 -
Select a few key areas to either do better in or to start to be active in for your social media marketing program this year.
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10 Digital Marketing Predictions for 2013
Jan 3, 2013 -
Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display.
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Your Bucket List for 2013
Jan 2, 2013 -
The first week of 2013, back from the holidays. Ready to get started? Here's a checklist to get you started in the new year.
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5 Deadly Sins of Social Content
Dec 31, 2012 -
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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How to Build Community Loyalty: 3 Tactics
Dec 28, 2012 -
Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time.
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10 Things That Can Destroy an Email Marketing Program
Dec 27, 2012 -
Keep an eye out for consumers' top concerns that can force them off your list.
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Your Social Media Marketing Plan in 5 Easy Steps
Dec 26, 2012 -
This solid, measurable plan (along with a commitment to developing consistent and valuable content) will help you drive online brand awareness, customer engagement, and audience growth.
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How to Measure Social Media - and Show Results to the C-Suite
Dec 19, 2012 -
Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line.
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Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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September 16-18, 2013
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November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
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