Best practices in social marketing, social commerce, and community management.
Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments
Jan 27, 2015 - There's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts. Comments
Jan 23, 2015 - Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social community. Comments
Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model allows marketers to be flexible - read on to find out how. Comments
Jan 15, 2015 - What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Comments
Jan 15, 2015 - Facebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilities? Comments
Jan 14, 2015 - These three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among consumers. Comments
Jan 13, 2015 - Employing the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure from them. Comments
Jan 12, 2015 - Your social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Comments
Jan 9, 2015 - The tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Comments
Jan 8, 2015 - Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them on board with your brand. Comments
Jan 8, 2015 - These 10 tips will help you get the most out of your social media efforts in the year ahead. Comments
Jan 7, 2015 - Why are marketers so excited about the possibility of tracking dark social traffic? Not only is it the quantity of traffic found on dark social channels, but also the quality of traffic there. Comments
Jan 7, 2015 - As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Comments
Jan 6, 2015 - These five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in the socially saturated world. Comments
Jan 5, 2015 - By combining social media and marketing automation systems, companies can achieve a higher return on investment. Comments
Jan 4, 2015 - As we dive into the new year, here's a rundown of the top five social media platforms in China. Comments
Dec 23, 2014 - This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Comments
Dec 21, 2014 - WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China. Comments
Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for? Comments
Dec 16, 2014 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015. Comments
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