Social

Best practices in social marketing, social commerce, and community management.

employee-advocacy

The Link Between Employee Engagement and Employee Advocacy

Apr 25, 2014 - Engaged employees want to talk about your brand, and the more employees act as advocates, the more connected and engaged they feel. Comments

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Pebble Steel smartwatch at CES 2014 Apr 24, 2014 - A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Comments

10 Types of Visuals to Boost Your Social Media Engagement

social-mediaw Apr 22, 2014 - Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand's next post. Comments

Brand, Expert, and Social Content — Successful Content Marketing Needs All Three

content Apr 18, 2014 - The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the decision-making process. Comments

Beyond Storytelling

001-storydoing-revenue Apr 15, 2014 - Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward. Comments

Is It Possible to Measure Social Media ROI?

shutterstock-159903269 Apr 15, 2014 - Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on investment (ROI)? Comments

Promoting Your Social Presence

social-media-marketing Apr 9, 2014 - How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for increasing your social presence. Comments

5 Things Small Business Owners Can Do Today to Get Ahead Using Social

klm Apr 8, 2014 - Here are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Comments

Social Marketing Needs the Real You

the-real-you-social Apr 7, 2014 - Emotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Comments

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

content Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout the customer journey. Those who do will continue to drive sales, retention, and customer loyalty for many years to come. Comments

Are You Prepared for Visual Social Media Marketing?

photos-shutterstock-153404300 Apr 4, 2014 - It's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take advantage of this trend? Comments

Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

pinterest-logo Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Comments

How to Master the Art of Social Sales and an Interview With the CEO of Nimble.com

social-selling Apr 2, 2014 - Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also how to keep up with the rapid changes in organizational structure, decision-maker movements, and target interests. Comments

Personalization: Why Having a Dialogue Is Not Enough

personalization Apr 1, 2014 - Now, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of silent conversations and contexts that will distinguish themselves from the rest. Comments

Give Me Mobile-First or Give Me Death

mobileads Apr 1, 2014 - Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires a new set of strategies and expertise. Comments

3 Reasons to Start an Employee Advocacy Program

employee-advocacy Mar 28, 2014 - There are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy program can greatly enhance your marketing efforts - so start one now! Comments

To Post or Not to Post

Social media Mar 27, 2014 - What are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful? Comments

Smile, You’re on Social Media

ellen-oscars-selfie Mar 25, 2014 - Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life. Comments

Market Through Shared Interests and Passions Using Social Media

pinterest-screen Mar 24, 2014 - Marketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be socially connected. Comments

The Hierarchy of Social Engagement Value

Social media Mar 21, 2014 - In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, user-generated content, videos, and real-world events. Comments

Rethink Social Media War Room Strategy

social-media-battle-royal Mar 19, 2014 - What you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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