Marketing News & Expert Advice
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Social
Best practices in social marketing, social commerce, and community management.
How to Build Community Loyalty: 3 Tactics
Dec 28, 2012 - Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time. Comments
Topics in Social:
10 Things That Can Destroy an Email Marketing Program
Dec 27, 2012 -
Keep an eye out for consumers' top concerns that can force them off your list.
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Your Social Media Marketing Plan in 5 Easy Steps
Dec 26, 2012 -
This solid, measurable plan (along with a commitment to developing consistent and valuable content) will help you drive online brand awareness, customer engagement, and audience growth.
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How to Measure Social Media - and Show Results to the C-Suite
Dec 19, 2012 -
Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line.
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14 Social Media ROI Metrics You Can Use Right Now!
Dec 18, 2012 -
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
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How Sophisticated Are Your Digital Campaigns?
Dec 13, 2012 -
Five simple measures of success for calculating the ROI on your digital campaign.
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Build Your Social Chops: How to Get Smart in 2013
Dec 12, 2012 -
Social collaboration is the best path for building up your social media skills, so by meeting and connecting with other social media professionals you'll be doing yourself a favor.
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6 Tips for Effective Social Merchandising
Dec 11, 2012 -
Brands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products.
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Corporate Social Media Marketing Strategy Checklist for 2013
Dec 7, 2012 -
With the holidays approaching, taking stock of what you've done in social media marketing in 2012 and what business results those activities have driven will help you launch a successful social media marketing strategy for 2013.
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10 Relationship-First Mobile Marketing Best Practices
Dec 6, 2012 -
How do you build a relationship and community around SMS?
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Driving Results Throughout the Marketing Funnel
Dec 5, 2012 -
A social media strategy that attracts prospects and over time brings them through the funnel is the best way to deliver long-term ROI.
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Holiday Wish List: What Digital Marketers Want
Nov 29, 2012 -
As marketers, we all hold the same needs and wants to be able to communicate with consumers.
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Digital Influencers: Your No. 1 Brand Promoters
Nov 28, 2012 -
Advocates are crucial for any brand to be successful in the digital space, and engaging with this set of social cheerleaders in some way is key for any brand to be successful. Part two in a series.
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'Tis the Season to Be Shopping
Nov 27, 2012 -
And the social networks are clearly in the game.
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5 Steps to Building an Active Social Media Community
Nov 26, 2012 -
It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable.
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Social Media Marketing at 200 MPH
Nov 21, 2012 -
Follow Formula 1's formula for how to set up a social event: put the basics in place and simultaneously ensure customer delight at every touchpoint.
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The Real Value of Facebook Isn't Your Likes or Fans
Nov 20, 2012 -
Eight ways you can use your current customers to generate awareness with their friends.
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What Measurement Tools Are Best for Your Brand
Nov 16, 2012 -
A Community Influence Pyramid that will help you select the tool that's best for your particular situation.
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The 7 Biggest Mistakes in Social Media Marketing (and How to Avoid Them)
Nov 14, 2012 -
Not having a plan or forgetting to optimize your content could spell disaster for your social media marketing.
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2013: The Year of Social Merchandising
Nov 13, 2012 -
How brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers.
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Google Changes and Customer Engagement
Nov 7, 2012 -
Customer engagement is truly the only tangible factor to determining social media marketing success.
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Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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