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Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.

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Social Success via Search

Harry Gold  |  Social Commerce

May 21, 2013 - One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search. Comments

Topics in Social:

Marko Muellner  |  Social Commerce

Is Facebook the World's Best Loyalist Marketing Platform Ever?

facebook-homepage Apr 30, 2013 - We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and increasing customer lifetime value. Comments

Harry Gold  |  Social Commerce

14 Ways to Link Social and SEO

link Apr 23, 2013 - Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Comments

Marko Muellner  |  Social Commerce

Dark Posts Will Change How You Think About Facebook

facebook-homepage Apr 2, 2013 - With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Comments

Harry Gold  |  Social Commerce

Viral Spikes: The Power of the Share

spikes Mar 26, 2013 - How many marketing tactics and programs have you constructed around encouraging social shares? Comments

Marko Muellner  |  Social Commerce

Content + Context Are the New Black

content Mar 5, 2013 - It's time to dive deep into how digital consumers behave, what they expect, and what engages them. Comments

Harry Gold  |  Social Commerce

You Don't Need a Million Fans!

facebook-like Feb 26, 2013 - Ten social media marketing tactics that don't rely on Facebook fans. Comments

Marko Muellner  |  Social Commerce

Content or Context - Which Is King?

crownimage Feb 5, 2013 - Great content in the right context should be the foundation of our content marketing strategies. Comments

Janice Diner  |  Social Commerce

Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

samsungfridge Jan 15, 2013 - We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Comments

Marko Muellner  |  Social Commerce

The 4 Most Important Online Advertising Opportunities in 2013

facebookvspinterest Jan 8, 2013 - It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Comments

Harry Gold  |  Social Commerce

10 Social Media Marketing New Year's Resolutions

2013-goals Jan 4, 2013 - Select a few key areas to either do better in or to start to be active in for your social media marketing program this year. Comments

Harry Gold  |  Social Commerce

14 Social Media ROI Metrics You Can Use Right Now!

shutterstock-75838231 Dec 18, 2012 - The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Comments

Kevin Tate  |  Social Commerce

6 Tips for Effective Social Merchandising

shutterstock-114861769 Dec 11, 2012 - Brands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products. Comments

Janice Diner  |  Social Commerce

'Tis the Season to Be Shopping

networkshopping Nov 27, 2012 - And the social networks are clearly in the game. Comments

Krista Neher  |  Social Commerce

The Real Value of Facebook Isn't Your Likes or Fans

facebook-like Nov 20, 2012 - Eight ways you can use your current customers to generate awareness with their friends. Comments

Kevin Tate  |  Social Commerce

2013: The Year of Social Merchandising

social-branding Nov 13, 2012 - How brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers. Comments

Harry Gold  |  Social Commerce

Questions to Ask Your Clients

questionsclients Nov 6, 2012 - Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with. Comments

Janice Diner  |  Social Commerce

Being Agile Is the New Paradigm for Marketing

chalkboard Oct 23, 2012 - In the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know. Comments

Kevin Tate  |  Social Commerce

Quantifying the ROI of Social Media Product Promotion

roi-target Oct 16, 2012 - How can you prove the success across your product engagement strategy? Comments

Harry Gold  |  Social Commerce

Facebook: What Are You Waiting for?

facebook-homepage Oct 9, 2012 - It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team against it. Comments

Janice Diner  |  Social Commerce

Social Business ROI - the Emerging Opportunity for the CMO

facebook-brand Sep 25, 2012 - Marketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking. Comments

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ClickZ Academy e-Learning

Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.

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