Marketing News & Expert Advice
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Social Commerce
Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.
14 Social Media ROI Metrics You Can Use Right Now!
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
The Inconvenient Mention in Social Media
Undesirable aspects of your business are leaking out on the Internet - and it's your responsibility to do something about it.
Social Isn't Just About Throwing a Party 24/7
A three-step recipe for a successful social media campaign across customers and segments.
27 LinkedIn Social Media Marketing Tactics
A list of free and paid marketing and media opportunities on LinkedIn.
Shopping Is Inherently Social!
The results of social sharing are surfacing across the web and are demonstrating just how much we love to share what we're doing and buying.
What's Next in Social Retail: App-ify and Amplify
The emergence of this new social retail model marks an exciting time for brands looking to connect with their customers.
The Psychology of Social Commerce
Four best practices for retailers and online stores to increase marketing exposure.
Igniting Movements Around a Social Heartbeat
Social movements have huge implications on brands – and many have started to get involved. Here's how.
Shopping Is Social
Facebook social commerce should be a social shopping experience.
How Social Principles Can Bring Business Value
Social media can take on a bigger business role beyond creating marketing buzz.
Will Facebook's Premium Ads Be a Game Changer?
Can Premium Ads redefine advertising and keep Facebook on top?
Attributing Social Media to Sales Revenue
Measurement standards for online advertising don't always apply in social media. Consider this approach.
4 Brands Show How They Use Google+ in Asia
McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network.
'Don't Be Evil'…3 Steps to Being Good
Being good is simple with accountability, easy content generation, and easy sharing.
The New Discipline of Engagement Planning
Engagement planning brings clarity, protocol, and a degree of predictiveness to what has otherwise been thought of as a chaotic way to market.
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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WEBINARS
The Total Economic Impact of IBM's Exceptional Web Experience Solutions
June 6, 2012
1:00pm ET / 10:00am PT
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