Marketing News & Expert Advice
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Social Integration
Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.
Understanding the Psychology of 'Likeonomics'
Do you know why someone should sign up for your social media program?
5 Proven Ways to Improve Email Marketing With Social Media
Social media can offer the antidote to waning consumer engagement with email.
Project Disengage: What Not to Do With Social Media
Don't let your social media efforts spiral out of control; make sure your approach is focused and engaged.
Social Media Success: What We Can Learn From Backyard Birding
There's no point spending time setting up your social presence if you don't bother to customize your social pages to meet the needs of your consumers.
Creating Interactive Conversations With Consumers
Seven principles for using digital channels to drive engagement.
Simple Tips to Manipulate EdgeRank
Are you interacting with your Facebook audience?
What 120 Billion Facebook Impressions Can Tell Us
Successful brands need to focus on increasing interaction effectiveness with their consumer base.
10 Elements of a Compelling Story
Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement.
11 Deadly Social Media Sins
Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction.
3 Key Social Mantras for 2012
How to make social integration, social measurement, and social CRM work for your brand.
Building Your Insider's Club
Three metrics to track and measure social media success.
When Tracking Becomes Creepy
How do you balance awesome service and consumer privacy?
The Last-Minute Holiday Marketing Checklist
Ten tips that can help drive you toward perfect engagement this holiday season.
Practical Tips on Tying Social Into Your Other Channels
Five ways to leverage your traditional channels.
The Best Holiday Marketing Strategy
Four ideas on how to engage with your customers during the upcoming holiday season.
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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WEBINARS
The Total Economic Impact of IBM's Exceptional Web Experience Solutions
June 6, 2012
1:00pm ET / 10:00am PT
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