Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.
Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments
Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments
Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments
Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments
Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments
Oct 18, 2012 - Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Comments
Oct 4, 2012 - How to make sure your cause marketing is having an impact. Comments
Sep 20, 2012 - To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Comments
Sep 7, 2012 - Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond. Comments
Aug 23, 2012 - How to keep things real on your brand's Facebook page. Comments
Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments
Jul 26, 2012 - Five tips on getting consumers to follow your brand on social media channels. Comments
Jul 12, 2012 - The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Comments
Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments
Jun 14, 2012 - Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Comments
May 31, 2012 - How one company took to Facebook to promote its music festival and the lessons it learned along the way. Comments
May 17, 2012 - Do you know why someone should sign up for your social media program? Comments
May 3, 2012 - Social media can offer the antidote to waning consumer engagement with email. Comments
Apr 19, 2012 - Don't let your social media efforts spiral out of control; make sure your approach is focused and engaged. Comments
Apr 5, 2012 - There's no point spending time setting up your social presence if you don't bother to customize your social pages to meet the needs of your consumers. Comments
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014