Social Integration

Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.

2013-resolutions

Focus: 5 Resolutions for Digital Marketers

Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments

10 Things That Can Destroy an Email Marketing Program

bad-email Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments

How Sophisticated Are Your Digital Campaigns?

royal Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments

Holiday Wish List: What Digital Marketers Want

holiday-marketing-wishlist Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments

5 Things We Can Learn From This Year's Political Campaign

politics-mobile-icon Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments

Advanced Digital Marketing: Do This, Not That!

do-or-don-t Oct 18, 2012 - Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Comments

7 Ideas to Improve Your Cause Marketing

causes Oct 4, 2012 - How to make sure your cause marketing is having an impact. Comments

Conduct an Ethnography if You Want to Know Your Consumers

Sep 20, 2012 - To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Comments

9 Trends Defining Consumer Engagement

Sep 7, 2012 - Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond. Comments

What to Do With Fakebook?

sameflower Aug 23, 2012 - How to keep things real on your brand's Facebook page. Comments

The Importance of Being Earnest

Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments

Upping Your Social Media Following via Email

Jul 26, 2012 - Five tips on getting consumers to follow your brand on social media channels. Comments

Provide Personalized Service to Create Effective Engagement

Jul 12, 2012 - The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

11 Deadly Social Media Sins

Jun 14, 2012 - Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Comments

Klever Facebook Strategies

May 31, 2012 - How one company took to Facebook to promote its music festival and the lessons it learned along the way. Comments

Understanding the Psychology of 'Likeonomics'

May 17, 2012 - Do you know why someone should sign up for your social media program? Comments

5 Proven Ways to Improve Email Marketing With Social Media

May 3, 2012 - Social media can offer the antidote to waning consumer engagement with email. Comments

Project Disengage: What Not to Do With Social Media

Apr 19, 2012 - Don't let your social media efforts spiral out of control; make sure your approach is focused and engaged. Comments

Social Media Success: What We Can Learn From Backyard Birding

Apr 5, 2012 - There's no point spending time setting up your social presence if you don't bother to customize your social pages to meet the needs of your consumers. Comments

Creating Interactive Conversations With Consumers

Mar 22, 2012 - Seven principles for using digital channels to drive engagement. Comments

 

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UPCOMING EVENTS

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