Social Integration

Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.

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Postal Fail and the Value of Email Messaging

Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel. Comments

The No. 1 Way to Get More Fans/Follows/Likes

facebook-like Mar 21, 2013 - The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Comments

Making Marketing Connections Meaningful

connectionshands Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments

What Brands Can Do to Circumvent Social Hacking

privacy-image Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. Comments

7 Lessons From the 2013 Super Bowl Commercials

Super Bowl XLVII GoDaddy Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. Comments

Leverage These 10 Trends Into Your 2013 Initiatives

growth-of-2013 Jan 24, 2013 - This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Comments

Focus: 5 Resolutions for Digital Marketers

2013-resolutions Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments

10 Things That Can Destroy an Email Marketing Program

bad-email Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments

How Sophisticated Are Your Digital Campaigns?

royal Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments

Holiday Wish List: What Digital Marketers Want

holiday-marketing-wishlist Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments

5 Things We Can Learn From This Year's Political Campaign

politics-mobile-icon Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments

Advanced Digital Marketing: Do This, Not That!

do-or-don-t Oct 18, 2012 - Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Comments

7 Ideas to Improve Your Cause Marketing

causes Oct 4, 2012 - How to make sure your cause marketing is having an impact. Comments

Conduct an Ethnography if You Want to Know Your Consumers

Sep 20, 2012 - To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Comments

9 Trends Defining Consumer Engagement

Sep 7, 2012 - Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond. Comments

What to Do With Fakebook?

sameflower Aug 23, 2012 - How to keep things real on your brand's Facebook page. Comments

The Importance of Being Earnest

Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments

Upping Your Social Media Following via Email

Jul 26, 2012 - Five tips on getting consumers to follow your brand on social media channels. Comments

Provide Personalized Service to Create Effective Engagement

Jul 12, 2012 - The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

11 Deadly Social Media Sins

Jun 14, 2012 - Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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