Marketing News & Expert Advice
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Social Integration
Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.
Provide Personalized Service to Create Effective Engagement
Jul 12, 2012 - The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Comments
Topics in Social:
Traveling With Mobile and Social
Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments
11 Deadly Social Media Sins
Jun 14, 2012 - Engaging with your consumers is great, but sometimes it can be taken too far or in the wrong direction. Comments
Klever Facebook Strategies
May 31, 2012 - How one company took to Facebook to promote its music festival and the lessons it learned along the way. Comments
Understanding the Psychology of 'Likeonomics'
May 17, 2012 - Do you know why someone should sign up for your social media program? Comments
5 Proven Ways to Improve Email Marketing With Social Media
May 3, 2012 - Social media can offer the antidote to waning consumer engagement with email. Comments
Project Disengage: What Not to Do With Social Media
Apr 19, 2012 - Don't let your social media efforts spiral out of control; make sure your approach is focused and engaged. Comments
Social Media Success: What We Can Learn From Backyard Birding
Apr 5, 2012 - There's no point spending time setting up your social presence if you don't bother to customize your social pages to meet the needs of your consumers. Comments
Creating Interactive Conversations With Consumers
Mar 22, 2012 - Seven principles for using digital channels to drive engagement. Comments
Simple Tips to Manipulate EdgeRank
Mar 8, 2012 - Are you interacting with your Facebook audience? Comments
What 120 Billion Facebook Impressions Can Tell Us
Feb 23, 2012 - Successful brands need to focus on increasing interaction effectiveness with their consumer base. Comments
10 Elements of a Compelling Story
Feb 9, 2012 - Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement. Comments
3 Key Social Mantras for 2012
Jan 12, 2012 - How to make social integration, social measurement, and social CRM work for your brand. Comments
Building Your Insider's Club
Dec 22, 2011 - Three metrics to track and measure social media success. Comments
When Tracking Becomes Creepy
Dec 8, 2011 - How do you balance awesome service and consumer privacy? Comments
The Last-Minute Holiday Marketing Checklist
Nov 22, 2011 - Ten tips that can help drive you toward perfect engagement this holiday season. Comments
Practical Tips on Tying Social Into Your Other Channels
Nov 10, 2011 - Five ways to leverage your traditional channels. Comments
The Best Holiday Marketing Strategy
Oct 27, 2011 - Four ideas on how to engage with your customers during the upcoming holiday season. Comments
iEase, iConvenience, iButton
Oct 13, 2011 - Making computers and applications easier to use benefits consumers and businesses alike. Here are three examples. Comments
Training All Your Channels to Engage via Social Media
Sep 29, 2011 - Is your engagement improving? Are costs being reduced? Is this helping you drive attributable revenue? Comments
A 12-Step Checklist to Jumpstart Your Social Program
Sep 15, 2011 - Ways to engage through useful content. Comments
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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May 29-30, 2013
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September 16-18, 2013
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May 06, 2013
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