Social media can help you grow your reach, know more about your consumers, and keep these consumers engaged. Social media shouldn't be an isolated effort but should be integrated into your overall marketing and communication mix. Join Sundeep Kapur in a bimonthly column where he shares best practices and insights based on real experiences on how social integration can help you achieve real return on your social investment.
May 2, 2013 - A few tips from top brands on purposeful communications. Comments
Apr 18, 2013 - Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Comments
Apr 4, 2013 - The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital channel. Comments
Mar 21, 2013 - The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Comments
Mar 7, 2013 - Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Comments
Feb 21, 2013 - Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing. Comments
Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. Comments
Jan 24, 2013 - This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Comments
Jan 10, 2013 - The five key things that are going to help marketers achieve greater success. Comments
Dec 27, 2012 - Keep an eye out for consumers' top concerns that can force them off your list. Comments
Dec 13, 2012 - Five simple measures of success for calculating the ROI on your digital campaign. Comments
Nov 29, 2012 - As marketers, we all hold the same needs and wants to be able to communicate with consumers. Comments
Nov 1, 2012 - How the 2012 multi-channel presidential campaigns can teach us as marketers. Comments
Oct 18, 2012 - Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Comments
Oct 4, 2012 - How to make sure your cause marketing is having an impact. Comments
Sep 20, 2012 - To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Comments
Sep 7, 2012 - Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond. Comments
Aug 23, 2012 - How to keep things real on your brand's Facebook page. Comments
Aug 9, 2012 - The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Comments
Jul 26, 2012 - Five tips on getting consumers to follow your brand on social media channels. Comments
Jul 12, 2012 - The more you can personalize and have a relevant conversation, the better your chances to engage and create brand ambassadors. Comments
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