Marketing News & Expert Advice
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Social Media Smarts
Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.
Small Business and Social Media - Don't Be Late to the Party
How small businesses can realistically and practically get started with meaningful social media marketing.
Evaluating Personal Social Media Effectiveness
Are you shortcutting your social media success?
5 Deadly Sins of Social Content
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
How Should Salespeople Use Social Media?
A few ideas on tactics that salespeople or teams should consider.
The Power of Lists and Collected Resources for Social Media Marketing
To avoid being ignored, follow these tips on what you can do to tap into the social media power of lists and collections.
Social Media Connections Between Consumers and Brands That Inspire Sales
Social media can help businesses serve customer needs across the lifecycle, not just at the top of the sales funnel.
Optimize and Socialize Your Way to Better Business Blogging
Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even more traffic.
15 Questions for Social Media Marketing and Measurement Success
Better connect with customers and attract new business through corporate social media participation by asking these key measurement questions.
Social Media and Content Marketing: A One-Night Stand?
Tips for building a long-term relationship.
Crowdsourcing and User-Generated Content
Practical ways to create meaningful content for your brand and recognize participants within your social community.
5 Step Model for a Killer B2B Content Marketing Strategy
Persuading the right people in your organization to make marketing changes requires education.
An Approach to Holistic SEO
What the latest innovations in search results mean for marketers.
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 10 modules, each designed to be taken at your own pace.
ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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