Social Media Smarts

What Social Fragmentation Means for Marketers

May 17, 2013 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences. Comments

The Hidden Factors That Drive Social Media Behavior and Success

May 14, 2013 - Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction). Comments

Advertising on Facebook Is About Community, Not Clicks

Apr 19, 2013 - Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Comments

What Does It Mean to Be Human in Social Media?

Apr 16, 2013 - Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without deviating from their key values or objectives. Comments

Ekaterina Walter | Social Media Smarts

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

Apr 9, 2013 - How four pairs of flashy shoes proved why successful social media campaigns are no accident. Comments

Mark Zuckerberg Is in It for the Long Haul

Mar 27, 2013 - Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation? Comments

10 Ways to Boost Engagement on Facebook With Social Engagement Apps

Mar 22, 2013 - The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Comments

Krista Neher | Social Media Smarts

The Anatomy of a Successful B2B Social Marketing Campaign

Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

The Real (and Hidden) Value of Social Media

Mar 11, 2013 - The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Comments

Steve Sherfy | Social Media Smarts

Can a Brand Push Traffic Through Pinning?

Feb 25, 2013 - Give consumers something they want, something they are looking for, while expecting nothing in return. Comments

Jasmine Sandler | Social Media Smarts

Strategies for Marketing in the Social-Mobile World

Feb 22, 2013 - Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate that shift. Comments

Not So 'Social' Media

Feb 19, 2013 - Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and what can you do about it? Comments

Robin Neifield | Local

Bringing Local Relevance to Social

Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

Krista Neher | Social Media Smarts

Are You Prepared for Visual Social Media Marketing?

Feb 12, 2013 - Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. Comments

Tom Mohr | Social Media Smarts

Why Businesses Need Social Engagement to Be Relevant in Social Search

Feb 1, 2013 - Businesses spend billions on effective SEO, but are they prepared for SMO challenges driven by Facebook Graph Search? Comments

Ekaterina Walter | Social Media Smarts

Tumblr - Untapped Marketing Goldmine

Jan 29, 2013 - A look at how small businesses are using Tumblr as a marketing and promotion tool. Comments

5 Deadly Sins of Social Content

Dec 31, 2012 - Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Comments

3 Ways Entrepreneurs Can Leverage Social Media to Market New Products and Services

Nov 5, 2012 - When considering how to communicate to a market about a new product or service, there are many key questions that social media can help solve for a new business owner. Comments

How to Feed the Social Media Content Beast? Layers

Oct 8, 2012 - When a content marketing and social media promotion plan is architected using these four layers of content, companies can achieve big results with modest resources. Comments