Social Media Smarts

Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.

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Social Media Marketing: Hot or NOT for 2014?

Dec 12, 2013 - Columnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's absolutely not? Comments

Tracking Dark Social Media: A Light at the End of the Tunnel

darksocial Dec 11, 2013 - Instant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand to do? Comments

When It Comes to Social Network Marketing, Niche is the New Black

shutterstock-120646564 Dec 4, 2013 - Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities is shared interests and passions, or their "interest graph." Comments

What’s the Real Value of Twitter for Brands?

Thumbs-up against cloudy sky background illustration Dec 2, 2013 - That said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for a more social, mobile 2014. Comments

How to Nurture Leads from Twitter

johnleenov1 Nov 26, 2013 - In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter Lead Gen card acquisitions can be nurtured. Comments

How to Win with Twitter Lead Gen Cards: Part I

110513-jlee Nov 8, 2013 - B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Comments

Content Marketing Is Not About Form, But Function

shutterstock-153218306 Nov 4, 2013 - Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes nothing more than a vehicle through which we educate, inform, inspire or entertain consumers, no matter what form it takes. Comments

Buffer Shows Off Social Crisis Management Chops After Spam Hack

buffer-a-better-way-to-share-on-social-media Oct 28, 2013 - Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture, see how they tackled their social PR challenge and came out unscathed. Comments

Successful Social Marketing is So Much More Than Social Media

Social media Oct 28, 2013 - Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI. Comments

Gamification for Businesses: Q&A with Mario Herger

mario-head-shot Oct 24, 2013 - Are marketers applying gamification in their brand campaigns using it well? Comments

5 Reasons Blogging is Good for the Marketing Soul

blogging Oct 24, 2013 - Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blogging is good for the marketing soul in this column from Paul Chaney. Comments

Wrestling Lays the SmackDown on Second Screen Social TV

wwfsecondscreen Oct 23, 2013 - As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much they can learn from wrestling. Comments

Facebook Ads Helps Magnolia Pictures Boost ROI

Drinking Buddies Facebook News Feed Ad Oct 21, 2013 - Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how. Comments

Social PPC – The Definitive Guide for Marketers

Social Media Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

5 Brands Using Instagram to Interact & Build Fan Relationships

nikeid Oct 9, 2013 - Sixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here are a few examples of brands doing all the right things with Instagram. Comments

Get Your Campaign in the Social Stream This Holiday Season

7-thumbs-up Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments

Create Audience Experiences That Drive Recommendations

Digital Footprint Oct 3, 2013 - These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Comments

The Power of Emotion to Drive Purchase Intent

angry-at-email Sep 9, 2013 - How are you leveraging the power that exists when you make a human connection? Comments

Facebook Updates Promotion Policies

facebook-homepage Sep 6, 2013 - What does it mean for brands marketing on Facebook? Comments

Everything You Need to Know About Social at #SESSF

didyouseethat-small-clickz Sep 3, 2013 - Three things you need to know: where to go, what to do, and how to connect. Comments

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