Social Media Smarts

Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.

shutterstock-120646564

Your Corporate Website Is Dead — but Social Audiences Can Bring It Back to Life

Feb 26, 2014 - Brands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to invigorate their corporate websites. Comments

What’s Up With Facebook’s WhatsApp Acquisition?

whatsapp Feb 24, 2014 - The real reason for the acquisition is that any site that moves people away from dependence on Facebook also chips away at its ability to sell ads, which makes up most of the company's revenue. Comments

Use Social Media to Flip the Sales and Marketing Funnel

funnels Jan 27, 2014 - Social media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Comments

$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?

Metlife Stadium Jan 24, 2014 - During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend continue in 2014? Comments

2014 Digital Marketing Winners & Losers

shutterstock-133449011 Jan 13, 2014 - These 5 key factors will separate those that make big gains in their digital & social media marketing efforts from those that will not in the pivotal year ahead. Comments

The Growing Social Media Power of Women and Marketing Strategies For Reaching Them

ekaterinawalterjan Jan 9, 2014 - Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. Comments

The Blueprint for a Real Content Marketing Plan

blueprint Jan 6, 2014 - Aaron Kahlow shares his cliff notes, down and dirty version of a content marketing blueprint, with everything important for content marketing in 2014. Comments

Binge Watching: The End of Second Screen Social Sharing?

tv-static Jan 2, 2014 - Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and promotional campaigns. Comments

Social PPC in 2014: What Will the Future Bring?

crystal-ball-future Dec 23, 2013 - Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Comments

Social Media Marketing: Hot or NOT for 2014?

kristaneherdecclickz Dec 12, 2013 - Columnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's absolutely not? Comments

Tracking Dark Social Media: A Light at the End of the Tunnel

darksocial Dec 11, 2013 - Instant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand to do? Comments

When It Comes to Social Network Marketing, Niche is the New Black

shutterstock-120646564 Dec 4, 2013 - Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities is shared interests and passions, or their "interest graph." Comments

What’s the Real Value of Twitter for Brands?

Thumbs-up against cloudy sky background illustration Dec 2, 2013 - That said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for a more social, mobile 2014. Comments

How to Nurture Leads from Twitter

johnleenov1 Nov 26, 2013 - In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter Lead Gen card acquisitions can be nurtured. Comments

How to Win with Twitter Lead Gen Cards: Part I

110513-jlee Nov 8, 2013 - B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Comments

Content Marketing Is Not About Form, But Function

shutterstock-153218306 Nov 4, 2013 - Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes nothing more than a vehicle through which we educate, inform, inspire or entertain consumers, no matter what form it takes. Comments

Buffer Shows Off Social Crisis Management Chops After Spam Hack

buffer-a-better-way-to-share-on-social-media Oct 28, 2013 - Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture, see how they tackled their social PR challenge and came out unscathed. Comments

Successful Social Marketing is So Much More Than Social Media

Social media Oct 28, 2013 - Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI. Comments

Gamification for Businesses: Q&A with Mario Herger

mario-head-shot Oct 24, 2013 - Are marketers applying gamification in their brand campaigns using it well? Comments

5 Reasons Blogging is Good for the Marketing Soul

blogging Oct 24, 2013 - Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blogging is good for the marketing soul in this column from Paul Chaney. Comments

Wrestling Lays the SmackDown on Second Screen Social TV

wwfsecondscreen Oct 23, 2013 - As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much they can learn from wrestling. Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...