Now more than ever, companies must become smarter online marketers by understanding shifts in consumer preferences for social information discovery, consumption, and sharing. Through trends, tactics, and success stories, you can learn how companies are developing and implementing adaptive search, content, and social media marketing strategies that create value for customers and grow business.
Dec 12, 2013 - Columnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's absolutely not? Comments
Dec 11, 2013 - Instant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand to do? Comments
Dec 4, 2013 - Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities is shared interests and passions, or their "interest graph." Comments
Dec 2, 2013 - That said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for a more social, mobile 2014. Comments
Nov 26, 2013 - In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter Lead Gen card acquisitions can be nurtured. Comments
Nov 8, 2013 - B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Comments
Nov 4, 2013 - Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes nothing more than a vehicle through which we educate, inform, inspire or entertain consumers, no matter what form it takes. Comments
Oct 28, 2013 - Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture, see how they tackled their social PR challenge and came out unscathed. Comments
Oct 28, 2013 - Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI. Comments
Oct 24, 2013 - Are marketers applying gamification in their brand campaigns using it well? Comments
Oct 24, 2013 - Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blogging is good for the marketing soul in this column from Paul Chaney. Comments
Oct 23, 2013 - As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much they can learn from wrestling. Comments
Oct 21, 2013 - Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how. Comments
Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments
Oct 9, 2013 - Sixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here are a few examples of brands doing all the right things with Instagram. Comments
Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments
Oct 3, 2013 - These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Comments
Sep 9, 2013 - How are you leveraging the power that exists when you make a human connection? Comments
Sep 6, 2013 - What does it mean for brands marketing on Facebook? Comments
Sep 3, 2013 - Three things you need to know: where to go, what to do, and how to connect. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.