Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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How to Simultaneously Build and Protect Your Social Brand

Apr 27, 2015 - These three tips can help you build, while at the same time protect, your personal or corporate social brand. Comments

Getting Closer to Your Customers With Real-Time Marketing

real-time Apr 22, 2015 - Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. Comments

10 Ways to Humanize Your Social Media Brand

humanize-social-media Apr 21, 2015 - To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Comments

Facebook Dynamic Product Ads: What Are They Really?

Facebook Like button on a keyboard Apr 17, 2015 - A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Comments

Social Business: Shifting From Noun to Verb

social-sharing-group Apr 17, 2015 - Increasingly, businesses need to embrace social strategies in order to succeed in the digital world. Comments

The Versatile Faces of Social Media

social-data-understand Apr 15, 2015 - Social media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Comments

Facebook Ads and Email – A Chance for the Perfect Fit

facebook-mobile-indonesia Apr 9, 2015 - By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Comments

3 Reasons Why Brands Are Flocking to Chat App Kik

kik-app Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments

Keeping Up With Social Media as Your B2B Marketing Organization Grows

social-sharing-group Apr 3, 2015 - As your company grows, you will need to put more effort into supporting and maintaining your social media programs. Comments

VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]

durex-indonesia-czljkt Mar 30, 2015 - Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of social media and targeted marketing to generate a conversation around Durex condoms. Comments

How to Write an Article That Moves People on Social Media

social-sharing Mar 27, 2015 - These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Comments

12 Social Media Posts That Are Funnier Than Yours

funny-social-media Mar 24, 2015 - Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right. Comments

Connecting With Hong Kong's Youth: 3 Key Strategies

millenials-asia Mar 22, 2015 - Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Comments

Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website

brand-community Mar 20, 2015 - How can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Comments

Quick Guide to Picking Up Facebook PPC

facebook-like-button-light-blue Mar 20, 2015 - These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Comments

Delivering Great Customer Experiences

Customer Mar 11, 2015 - To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Comments

Nodes and Edges: Visualizing Network Data 101

data-visualization Mar 6, 2015 - Visualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Comments

5 Reasons Why No One Likes You Anymore…on Facebook

facebook-thumbs-down Mar 6, 2015 - The rules of Facebook marketing have changed and many of us need to adjust our strategies if we want to succeed on the platform. Comments

How Social Media Can Jumpstart Your Customer Base (and Brand)

social-data-understand Mar 4, 2015 - Companies without massive budgets should be taking advantage of the benefits of social media to boost their brand's marketing efforts. Comments

6 Social Media Tips for Highly Regulated Verticals

6-social-media-tips-for-highly-regulated-verticals Mar 4, 2015 - Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Comments

The Best Social Media Marketing Campaigns in Indonesia

line-let-s-get-rich-indonesia Mar 3, 2015 - Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Comments

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