Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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The Instagram Rule of 11

Jan 28, 2014 - Why is the number 11 important on Instagram? Is it the number of posts per month? The number of words you should use to describe an image? Actually, it's none of the above. Comments

Thoughts on Disruption and Innovation

smartphone6846 Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

7 Things to Include in Your Brand’s Social Media Strategy

checklist Jan 20, 2014 - Every brand is unique, but there are some basic things every brand should consider. Comments

The Power of Peer in Social Customer Care

2014-01-14-1258 Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers. Comments

Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]

christelquek Jan 14, 2014 - Social media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands. Comments

5 Ways B2B Companies Can Evaluate Their On-Site SEO Program in 2014

jasminesandlerjan2014 Jan 8, 2014 - You have immediate control over on-site optimization; it's one of the most impactful marketing strategies for a B2B or corporate site. Here are 5 ways to evaluate your on-site SEO. Comments

Invite Social Media Influencers to Your Brand's Home

hype-people Jan 3, 2014 - If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy. Comments

2014 Trends: More Social Media Engagement, Less Vanity Metrics [Video]

simonandsiim Dec 30, 2013 - Is social advertising a necessary evil? Social media practitioners weigh in. Comments

When Customers Understand Your Business, You Win

socialnetwork Dec 18, 2013 - Ultimately, building advocates is in your business interest. Transparency -- not only in conduct, but also in the processes that create customer experiences -- is a great way to build those advocates. Comments

Drive Company Page Engagement with Best in Class Brand Examples & Tips from LinkedIn

jasmine-sandler-company Dec 13, 2013 - Fenot Tekle, corporate communications director at LinkedIn, shares tips for marketers looking to boost engagement on their LinkedIn Company Page. Comments

Twitter Retargeting, in 140 Characters or Less

twitterchango Dec 5, 2013 - The news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing initiative that makes it possible to target Twitter users based on their actions across the Web. Comments

Why Doesn’t Social Influence Shopping More?

IBM logo Dec 5, 2013 - Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark report say about Thanksgiving and Black Friday retail sales? Comments

A Quick Guide To Native Advertising On Social Media Platforms

instagram Dec 4, 2013 - From Facebook, Twitter, Instagram, LinkedIn to Pandora. Comments

Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013

socialmediafailasia Dec 2, 2013 - And 6 tips on how companies could minimize the potential for a social media meltdown. Comments

How Women Business Owners Can Use LinkedIn to Market Their Transition

shutterstock-141125569 Nov 22, 2013 - Columnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use of LinkedIn to build their personal brand. Comments

5 Lessons from Instagram Influencers

songdani Nov 21, 2013 - The key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers. Comments

Fixing Customer Care: The New Social Marketing

customers Nov 20, 2013 - Customer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. There is no better way to win support. Comments

WeChat Official Accounts and What This Means for Marketers

wechat Nov 18, 2013 - As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Comments

Are Social Media Metrics Lying About Your Brand and Customer Interactions?

Social Media Manager Nov 15, 2013 - Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer experience; it happens everywhere, but nowhere is it as pernicious as in social media. Comments

Using Social Media to Earn Links

socialnetwork Nov 4, 2013 - Make social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how. Comments

Are You Ignoring Your Best Brand Advocates?

army-soldiers Oct 30, 2013 - Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giving their best advocates a voice? Comments

 

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