Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

Social Data

What Does Ello Mean for Paid Social Advertising?

Oct 16, 2014 - Will Ello's closed, data-protected model mean changes for the social advertising landscape? Comments

Social TV: Myth or Reality?

multiscreen-shutterstock-208553221 Oct 14, 2014 - Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Comments

Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers

content Oct 13, 2014 - If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Comments

37 SEO Experts Those in the Know Follow

SEO Oct 7, 2014 - Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. Comments

How to Plan a Social Media Strategy in 12 Steps

social-media-strategy Oct 7, 2014 - It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy. Comments

How Social Depth Strategies Can Impact Business Results

Social Media Sharing Oct 3, 2014 - The pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this to create a successful social strategy? Comments

Behind the Technology of Hong Kong’s #UmbrellaRevolution

peter-dingle-technology-behind-oclp-shutterstock Oct 1, 2014 - A look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Comments

Beyond Tweets: How Social and CRM Are Joining Forces

shutterstock-159960029 Sep 30, 2014 - By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together for you? Comments

Important Facets of Social Selling

Social Media Sharing Sep 26, 2014 - If you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advantage of social selling and examples of brands that are doing it right. Comments

11 Things You Can Do Right Now to Perfect Your Twitter Profile

Twitter Logo Sep 25, 2014 - News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it right. Comments

Building Champions: The New Role of the CFO

cfo-suit Sep 24, 2014 - The chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Comments

Game-Changer – From Weibo to WeChat

chris-baker-weibo-v-wechat-chess-shutterstock-155760236 Sep 22, 2014 - Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Comments

Does Video + Social = Digital Marketing's Sweet Spot?

online-video-1 Sep 18, 2014 - Video and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. Comments

How to Manage Facebook Pages as a Multi-Unit Brand

facebook-parent-child-photo-1 Sep 17, 2014 - If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence. Comments

Social Media Is Not Just About Facebook, Especially In China

socialmediaengagement1 Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

What’s Next for Twitter Marketing Real World Innovation?

Twitter Logo Aug 28, 2014 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities the platform presents. Comments

Social Media and the Challenge Facing CIOs

chief-information-officer Aug 27, 2014 - Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question "what’s next?" Comments

Tinder Sparks Renewed Interest in Online Dating Category

online-dating Aug 25, 2014 - Tinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry. Comments

Want to Get More From Your Social Media? Be "Interestinger"

social-media-content-boring Aug 22, 2014 - Even if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content is boring, you won't see engagement. Comments

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

shortened-sales-cycle Aug 21, 2014 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. Comments

4 Steps for Localizing Your Social Media Approach

localizing-social-media Aug 20, 2014 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company. Comments

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