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Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

7-biggest-misakes-in-social-media-marketing

The 7 Biggest Mistakes in Social Media Marketing (and How to Avoid Them)

Krista Neher  |  Social Media

Nov 14, 2012 - Not having a plan or forgetting to optimize your content could spell disaster for your social media marketing. Comments

Topics in Social:

Jasmine Sandler  |  Social Media

Google Changes and Customer Engagement

largenewgooglelogofinalflat-a Nov 7, 2012 - Customer engagement is truly the only tangible factor to determining social media marketing success. Comments

Dave Evans  |  Social Media

Why Support Communities Work

community Oct 31, 2012 - Vibrant online communities, built to tap the passions, lifestyles, and causes that we all organize around, naturally restore the social component of business. Comments

Nick Cifuentes  |  Social Media

Understanding Digital Influence and How to Engage

influence Oct 26, 2012 - A tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh realities of the digital influencer world. Part one in a three-part series. Comments

Jasmine Sandler  |  Social Media

Creating Solid Business Relationships Through LinkedIn

business-people Oct 17, 2012 - Why would someone in your target audience choose to do business with you in LinkedIn? Do you have a solid, complete, engaging profile that supports your personal brand? Comments

Peter Gothard   |  Social Media

Playing to Win: An Interview With Play.com’s Francesco de Marchis

francesco de marchis Oct 16, 2012 - Francesco de Marchis is overseeing a website revamp at Play.com that aims to revolutionize the way people sell and shop on the net. Comments

Dave Evans  |  Social Media

Life on the Road: The Importance of Customer Care

on-the-road Oct 10, 2012 - As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need. Comments

Dave Evans  |  Social Media

Social Media: From a Point of Presence to a Point of Business

Sep 19, 2012 - As you look at your own social platform, ask yourself: Are your customers responding to questions that you've asked on your Facebook page or are you responding to the questions they've asked on your Facebook page? Comments

Krista Neher  |  Social Media

Trend Alert: The Next Big Thing in Social Media is Visual

photos-are-biggest-trend-in-social-media-marketing Sep 13, 2012 - Visual content is the consistent thread across the sites and tools that are growing. Comments

Harry Gold  |  Social Media

7 Tips to Humanize Your Brand via Social Channels

Sep 12, 2012 - Think of your social channels as business dinners – yes, you’ll talk a little business, but you’ll talk about your personal lives as well. You’re there to get to know your clients (or customers) on a personal level. Comments

Dave Evans  |  Social Media

Facebook, Twitter, and CRM: Achieve Escape Velocity

Aug 29, 2012 - As you push past social media marketing and into social CRM, you must take a look at your tools, your team, and your strategy. Comments

Jasmine Sandler  |  Social Media

Using Social Media to Increase Your Search Rank

Aug 22, 2012 - Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and brand engagement. Comments

Jasmine Sandler  |  Social Media

Networking Effectively in LinkedIn to Develop Business

linkedin22 Aug 15, 2012 - LinkedIn can be your best lead generator and networking tool if you follow these tips. Comments

Dave Evans  |  Social Media

Social Response: It's About More Than Sentiment

Aug 8, 2012 - When you build your response program understand that positive sentiment isn't an end-goal: it's a byproduct of your ability to delight customers while maintaining a healthy business. Comments

Krista Neher  |  Social Media

How to Win Friends and Influence People on the Internet

neher-people Aug 1, 2012 - Six ways to make people like you as it applies to online. Comments

Dave Evans  |  Social Media

Twitter and Customer Care: Examples of Style

Jul 18, 2012 - How TechSmith, Time Warner Cable, and US Airways are using Twitter to show customers how and when they can expect to reach them. Comments

Krista Neher  |  Social Media

Why Marketers Are Missing the Point of Social Media

Jul 11, 2012 - It doesn't matter if people want to engage with you on your page; it matters that they buy your product…and get other people to buy your product. Comments

Dave Evans  |  Social Media

What Builds a Superfan?

Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments

Nick Cifuentes  |  Social Media

Tapping the Power of Brand Advocates

Jun 13, 2012 - Ten ways brand marketers can understand the habits and interests of brand advocates. Comments

Dave Evans  |  Social Media

Support Forums: The Core of Customer Care

Jun 6, 2012 - Built around the needs of your customers, support forums can be the ultimate anchor point for your social marketing program. Comments

Nick Cifuentes  |  Social Media

Open Up New Doors With Facebook's Open Graph

Jun 4, 2012 - Is Facebook's Open Graph the key to engagements? Comments

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ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.

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