Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

Social Media Sharing

3 Tips for Tapping Social Influencers

Jan 8, 2015 - Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them on board with your brand. Comments

10 Social Media Habits to Get You Better Results This Year

social-data-understand Jan 8, 2015 - These 10 tips will help you get the most out of your social media efforts in the year ahead. Comments

Why Dark Social Could Be the Next Big Thing in Digital Marketing

social-sharing Jan 7, 2015 - Why are marketers so excited about the possibility of tracking dark social traffic? Not only is it the quantity of traffic found on dark social channels, but also the quality of traffic there. Comments

Rethinking Social Media Success

rethinking-social-media-success Jan 7, 2015 - As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Comments

5 Ways to Use Social Media to Make a Huge Impact in Real Life

real-life-social-media Jan 6, 2015 - These five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in the socially saturated world. Comments

How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies

roi-increase Jan 5, 2015 - By combining social media and marketing automation systems, companies can achieve a higher return on investment. Comments

The State of Social Media in China

shutterstock-180806804-china-social-media Jan 4, 2015 - As we dive into the new year, here's a rundown of the top five social media platforms in China. Comments

How to Launch Your B2B Social Media Presence: A 30-Day Plan

Social Media Sharing Dec 23, 2014 - This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Comments

Data Deconstruction: Understanding Complex Social Influences

big-data-action Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for? Comments

Digital Predictions for Thailand and Southeast Asia in 2015

shutterstock-179008973-thailand-sea-2015-predictions Dec 16, 2014 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015. Comments

5 Ways to Make Your Online Store More Social

5-ways-to-make-your-online-store-more Dec 10, 2014 - As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Comments

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience

Twitter Money Dec 4, 2014 - In the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Comments

Reaching Millennials With Snapchat

snapchat logo Dec 3, 2014 - Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

6 Brands That Are Killing It on Instagram

instagram-collage Dec 2, 2014 - These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there. Comments

2015 Trend to Watch — The Social Homecoming of Brands

Social Media Sharing Dec 1, 2014 - As competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on their own websites. Comments

Is Facebook a Waste of Money for Marketers?

facebook-like-button-light-blue Nov 26, 2014 - There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need to maintain a presence on social platforms. Comments

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

online-contest Nov 21, 2014 - Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? Read on to find out. Comments

How to Drive Conversions and Traffic on Twitter? Website Cards

twitter-logo Nov 19, 2014 - SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. Comments

Building Customer Loyalty With Social Media

customer-loyalty Nov 19, 2014 - Beyond awareness and acquisition, you can measurably build your business using social media. Comments

7 Pieces of Social Media Advice From 2007 That Still Matter Today

Social Media Sharing Nov 14, 2014 - Even with all the changes the social media world has seen in the past seven years, there are still several basic pieces of advice that hold true. Comments

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