Major CPG Companies Put More PPC Budget Into Brand Awareness

Dec 13, 2013 - Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study. Comments

A New Look at the Value of Data to Marketers and the Economy

4thgraphic Oct 22, 2013 - New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Comments

The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

man-apart Oct 11, 2013 - Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with legacy ad platforms? Comments

Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]

affluentmalesfeatured Nov 21, 2012 - Here's how identifying other avenues of behavior could reinforce a brand's search strategy. Comments

India: Future of Digital Interaction Is Mobile [Statistics]

mobilefeatured Nov 16, 2012 - India is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Comments

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

topsmartphonejapan2 Aug 25, 2012 - Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Comments

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

engagementcomscoreindia1 Aug 24, 2012 - Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Comments

Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia

Aug 11, 2012 - Smartphone sales are growing steadily due to more affordable price points in the market. Comments

Social Media Marketing and Consumer Retail: It's About More Than Ads

Nov 9, 2011 - Look at the commitment that Walmart is making. Comments

Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online

laptop Oct 20, 2011 - With market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its implication for media planning. Comments

Studies: Facebook Shows Big Gains in Malaysia, Singapore

airasia Oct 18, 2011 - Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Comments

Most Google + Users in Asia From Singapore and India

google-plus Sep 2, 2011 - Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Comments

Search is Dead! Long Live Search!

facebook-google Jun 13, 2011 - Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Comments

Location-Based Marketing: The Convergence of Social and Mobile

May 18, 2011 - There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Comments

7 Tools to Track Your Digital Footprint and Shadows

May 11, 2011 - These free tools will help you understand and enhance what image you are projecting online. Comments

21 Social Media Predictions and Trends for 2011

Jan 5, 2011 - What companies will thrive or implode? What trends will take off or die? Here's one view. Comments

Social Networking: No Longer a Niche Market

wakeup Dec 28, 2010 - Marketers that still consider social networking a niche market - it's time to wake up and face the data. Comments

Study: Mobile Search Goes Mainstream in Asia

searchengines Nov 23, 2010 - Search marketing firm's survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines, by country. Comments

What Is Mobile SEO?

Nov 4, 2010 - Mobile SEO should be a matter of increasing visibility of your website, not only in mobile search engines but on the actual mobile devices themselves. Comments

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