Column

Customer

Down With the Expert, Up With the Customer

Feb 19, 2015 - Your customers are the ones you should really be listening to when it comes to taking advice about what works for your marketing strategies. Comments

New Content Economy? What’s Old Is New Again!

cycle-circle Feb 19, 2015 - As the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Comments

Millennials Aren’t All Bad — If You Know How to Inspire Them

millennials-social-media Feb 19, 2015 - To motivate the young workforce in your start-up, you need to think outside the box. Comments

5 Ways to Target Email Users With Display Ads

email-targeting-display-ads Feb 18, 2015 - A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Comments

Mobile Search and the Journey to Optimization

mobile-seo Feb 18, 2015 - What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Comments

AdWords "Other Interests" Discontinued for More Advanced Audience Targeting

Audience Targeting Feb 18, 2015 - Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Comments

Mobile App Solutions for Chinese Hotel Users

china-hotel Feb 17, 2015 - Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Comments

I Saw the Future and Then It Was Gone

disappearing Feb 17, 2015 - The future of social media is in ephemeral content, but the question of just how to monetize that content remains. Comments

The Fine Art of Building Inbox Anticipation

email-anticipation Feb 17, 2015 - These tips can help marketers get consumers excited about their email marketing campaigns. Comments

Big Data in China Is a Big Deal

china-big-data Feb 16, 2015 - Big data means different things in different regions – in China retailers are finding ways to make it useful. Comments

Email Newsletters Done Right: Tips From The Skimm

email-newsletter Feb 16, 2015 - Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Comments

How to Properly Use Labels to Run Promotions for Google AdWords

orange-gs-robot Feb 16, 2015 - Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Comments

E-Commerce: Southeast Asian Style

thailand-e-commerce Feb 15, 2015 - There are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the region. Comments

Everybody's Publishing Content - But Is Anybody Tracking It?

metrics-that-matter Feb 13, 2015 - Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what works and what needs improvement. Comments

Programmatic: More Than Just a Media Buy

programmatic Feb 13, 2015 - Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Comments

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

shutterstock-160559990-mobile Feb 12, 2015 - A mobile strategy in Asia is essential, and getting the user experience right is just as important. Comments

Change Agents Are Irrelevant

New Thinking Feb 12, 2015 - In today's technology-obsessed, consumer-driven world, dedicated "change agents" are no longer needed. Instead, each employee needs to be forward-thinking enough to transform a brand. Comments

Long Live Print…in an Omnichannel Marketing Plan

online-print-news Feb 12, 2015 - Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Comments

Good and Bad vs. Right and Wrong

artificial-intelligence-marketing Feb 12, 2015 - Artificial intelligence is not just the stuff of science-fiction movies anymore, but what problems does it present for marketers? Comments

Let’s Get Personal for Valentine’s Day

valentine-email-shutterstock-103470074 Feb 11, 2015 - This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Comments

Why Was My Email Blocked?

digital-strategy-roadblock Feb 11, 2015 - Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Comments

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