Your 5 Mobile Musts This Holiday Season

Sep 28, 2015 - The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these tips to optimize your strategy. Comments

The Practical Guide to Programmatic Planning in China: Part 4

programmatic-blue Sep 27, 2015 - Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Comments

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

intersection-shutterstock-203805400 Sep 25, 2015 - The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment? Comments

Are All Screens Created Equal?

manyscreens Sep 25, 2015 - Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportunity for the marketing industry. Comments

10 Ways Online Retailers Can Build Trust With Customers

bellroy-checkout Sep 24, 2015 - It’s essential that customers feel secure when they enter their card details on your site. Here are ten ways to build trust with your customers. Comments

The Year of Online Video: What We Saw and What's Next for Brands

online-video-advertising Sep 24, 2015 - Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make for future progress? Comments

9 Questions to Ask When Selecting an Email Agency

question-shutterstock-243519616 Sep 24, 2015 - Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the needs of your business. Comments

5 Online Freemium Tools for Start-Ups and Agencies

tool-box-1 Sep 23, 2015 - Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Comments

Marketing Automation and CRM Integration: You’re Doing It Wrong!

wrong-data Sep 23, 2015 - Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring errors too many marketers seem to make. Comments

8 Items to Get Your Holiday Season off to a Head Start

holiday-email Sep 23, 2015 - The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine how prepared you are. Comments

How Customers Perceive Your Social Media Challenges

customer-review Sep 22, 2015 - These four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivating strategy for marketing on social media. Comments

3 Tips for Mapping the Customer Journey

map-shutterstock-101877298 Sep 22, 2015 - Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple channels and platforms. Comments

Modern Strategies from Ancient Greece

ship-of-theseus-shutterstock-218845045 Sep 21, 2015 - The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and revenue? Comments

Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

ad-blocking Sep 21, 2015 - How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Internet and the future of publishing? Comments

Does Your Brand Need a Human in the Loop?

the-real-you-social Sep 18, 2015 - Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity? Comments

The X Factor of Excellent Email

emailcampaign Sep 18, 2015 - The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX. Comments

How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

snuggle-and-blanket Sep 17, 2015 - Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product sales. Comments

The New Standard of Convenience - From Anywhere

buy-button-2 Sep 17, 2015 - Brands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this shift in digital commerce impact marketing? Comments

5 Elements to Move from Segmentation to Personalization

personalization Sep 16, 2015 - By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience. Here are five ways to achieve this. Comments

Using Social Listening for Integrated Insights

consumer-insight Sep 15, 2015 - Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Comments

Why Periscope Is the Next Big Thing in Social Media

local-innovation Sep 15, 2015 - With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app. Comments

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