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Insights From a Digital Marketing Job Search

Oct 14, 2014 - Many successful tactics that may help you land your dream job can be beneficial in the digital marketing ecosystem as well. Comments

What Is a Data Layer?

data2 Oct 14, 2014 - Data layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics strategy? Comments

Extend Your Publishing Brand by Allowing an Entrepreneur to Take You to New Heights

Idea Light Bulb Oct 14, 2014 - Tapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entrepreneur who's doing just that. Comments

Navigating the Great Firewall of China

great-firewall-of-china-shutterstock-184555505 Oct 13, 2014 - Just as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Firewall works the same way. Comments

Using Mobile Video to Seize Competitive Advantage in India

india-urbanization-shutterstock-147091049 Oct 13, 2014 - Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Comments

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

risk-dial Oct 13, 2014 - Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often. Comments

11 Simple Changes That Would Improve This Email: Gentle Critique

email-growth-profit Oct 13, 2014 - This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Comments

Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers

content Oct 13, 2014 - If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Comments

Programmatic Predictions: Big Spenders, Big Surprises

shutterstock-145689659 Oct 13, 2014 - Programmatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Comments

Putting the Life Back in Your Customer Lifecycle

customer-lifecycle Oct 10, 2014 - If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to them. Comments

Is Blogging an Outdated Content Marketing Tactic?

Blog Oct 10, 2014 - There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Comments

3 Approaches for Personalizing Content on Your Website

content-personalization Oct 10, 2014 - Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing in marketing automation. Comments

Video in China – Mobile and Beyond

bhasker-jaiswal-china-otv-shutterstock-172601018 Oct 9, 2014 - Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Comments

Q&A: Twitter’s Sebastian Turner

New Twitter logo Oct 9, 2014 - In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strategies marketers should be employing across devices, and more. Comments

The Importance of Personalization

coke-personalizedbottles Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon. Comments

We’re Thinking Too Big

Big Data concept - mobile flying down a data tunnel Oct 9, 2014 - Marketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can give them in each moment. Comments

The Top Technologies You Need to Juice Your Post-Holiday Sales

hands-catching-money Oct 9, 2014 - Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Comments

If (You Write a Good Hypothesis), Then (Good Things Happen)

hypothesis-results Oct 9, 2014 - In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Comments

ROI: The Tough Questions

shutterstock-159903269 Oct 8, 2014 - There's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Comments

A Powerful Cocktail: Mixing Retargeting With Content Marketing

retargeting-magnifying-glass Oct 8, 2014 - The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your marketing? Comments

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

home-page-is-dead Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

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