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israeli-start-up

The Israeli Tech Scene: What You Need to Know About "Start-Up Nation"

Mar 19, 2015 - Israel has become a hotbed for start-ups. What should marketers know about the so-called "start-up" nation? Comments

Keyword Research Tools for Content Marketing

content-marketing-dashboard Mar 18, 2015 - Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Comments

12 Easy Ways to Feed the Content Machine

content-marketing-machine Mar 18, 2015 - These dozen tips can help you invigorate your content marketing efforts - are they part of your strategy? Comments

Reach Customers Where They Are With Mobile

consumers-mobile-reading Mar 18, 2015 - A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of reaching your customers in their favorite places with mobile technology. Comments

Personalized Marketing: How to Take a Customer-Centric Approach

personalization Mar 18, 2015 - Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Comments

6 Questions to Ask Your Programmatic Audience Targeting Partner

question-heads Mar 17, 2015 - Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best of its ability. Comments

What Condition Is Your Context In?

contextual-awareness Mar 17, 2015 - To drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big data available to them. Comments

Choosing a Domain Name for Chinese Websites

domain-name Mar 16, 2015 - In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Comments

Leveraging Entertainment Events: No Longer Just a Job for Social Media

google-knowledge-graph-events Mar 16, 2015 - To connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automation can help. Comments

4 Tactics to Improve Google Display Network Lead Quality

lightbulb-solo Mar 16, 2015 - The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Comments

Creating the Perfect Email/Digital Marketing Program for Your Organization

marketing-magic Mar 16, 2015 - If money and time weren't issues, what kind of digital marketing program would you create for your brand? Comments

Fighting Content Oblivion

content-oblivion Mar 13, 2015 - In order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. Comments

Data Breaches and Brand Management: How to Preserve Your Brand Value

protect-brand-value Mar 13, 2015 - With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Comments

The $5 Marketing Plan

five-dollar-bill Mar 13, 2015 - Can you really make a marketing impact with only $5? Here's a plan to help you do just that. Comments

The OS Car Wars

cars-auto Mar 13, 2015 - Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Who will win? Comments

4 Tips for a Global E-Commerce Strategy

global-strategy-e-commerce Mar 12, 2015 - When it comes to forging a global e-commerce strategy, localization is key. Comments

What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

brand-community Mar 12, 2015 - Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more conversions. Comments

7 Ways to Make Video Ads Work Better for Your Brand

online-video-1 Mar 12, 2015 - Video spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Comments

Why Mobile Ad Targeting Can Potentially Be More Accurate Than Desktop

Mobile Targeting Mar 12, 2015 - Marketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capitalize on it? Comments

Getting to Know You: The Key to 1:1 Marketing

personalization Mar 11, 2015 - One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Comments

Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

Bing Ads logo Mar 11, 2015 - The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared? Comments

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