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Common Mistakes When Translating a Website

Dec 18, 2014 - Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Comments

Marketing With Emojis

emoji-thumbsup Dec 18, 2014 - Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Comments

The Future of Online Advertising - Are We There Yet?

advertising-of-the-future Dec 18, 2014 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true? Comments

Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform

sitecore8-analytics-report1 Dec 18, 2014 - A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer data. Comments

Is 2015 Going to Be the Year of the Robot?

year-of-the-robot Dec 17, 2014 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot? Comments

The Extra Mile: Customer Service and the Sharing Economy

customers Dec 17, 2014 - With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuable market share. Comments

It’s Time to Drop the Text Version

shutterstock-105905384 Dec 17, 2014 - That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Comments

Data Deconstruction: Understanding Complex Social Influences

big-data-action Dec 17, 2014 - When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. What are you waiting for? Comments

Digital Predictions for Thailand and Southeast Asia in 2015

shutterstock-179008973-thailand-sea-2015-predictions Dec 16, 2014 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015. Comments

4 Ways to Make an Immediate Impact Toward Omnichannel

omnichannel Dec 16, 2014 - Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Comments

The Year in Content: 2015 Predictions for Content Marketing Domination

shutterstock-153218306 Dec 16, 2014 - What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Comments

Auld Lang Sigh! 3 New Year's E-Commerce To-Dos

Clock close to midnight at new year Dec 16, 2014 - As we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Comments

The Changing Definition of TV

tvshopper Dec 16, 2014 - This year has seen big changes in the world of TV, including the rise of mobile and the "appification" of the television space. What's next for 2015? Comments

Looking Back on Lessons From China's Singles Day

03oct14-andy-radovic-shutterstock-149807798 Dec 15, 2014 - Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management process to benefit from e-commerce in China. Comments

Enter the New Year With Convergence Analytics

convergence Dec 15, 2014 - There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers. Comments

Tectonic Shift - When Robots Attack

Robot office worker Dec 15, 2014 - A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewers? Comments

What’s in Your Wallet...err Phone

mobile-payments Dec 15, 2014 - What can companies do to become successful in the mobile commerce space? Here's a look at two steps they need to take. Comments

10 Digital Marketing Predictions for 2015

shutterstock-145689659 Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. Comments

5 Tips for Getting the Most Out of UTM Tagging

shutterstock-217865284-tagging Dec 14, 2014 - A look at how to use UTM tagging to better understand the return on digital marketing strategies. Comments

Ask the Digital Marketing Experts: What’s Up in 2015?

shutterstock-169085528-trends Dec 12, 2014 - A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Comments

Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

holiday-email-marketing Dec 12, 2014 - As publishers brace for the last push before the holidays, how should they take advantage of the peak holiday season? Comments

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