Marketing News & Expert Advice
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Column
The Best New Ads Tell a Story
May 16, 2013 - If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Comments
Be a Smash: Marketing Lessons From a Failed TV Show
May 14, 2013 -
Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's success.
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The Secret Ingredient for Successful Websites: Effortlessness
May 14, 2013 -
Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate.
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Defining the Words That Define Us
May 13, 2013 -
We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at the right time also has a great impact.
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The Key to More Successful Email Campaigns: Time
May 13, 2013 -
If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative.
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Understanding Where People Are and Where They Are Going…
May 13, 2013 -
If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you have an untapped opportunity waiting for you.
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Using Web Analytics to Create What People Will Actually Care About
May 13, 2013 -
A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives.
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How Advertisers Can More Effectively Engage Consumers on Pinterest
May 10, 2013 -
Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more.
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How Marketers Can Use Lenticular Printing in Ad Campaigns
May 10, 2013 -
What would the possibilities be if you could show two entirely different ads based on vantage point?
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As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider
May 10, 2013 -
If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim.
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How Important Is Discovery?
May 10, 2013 -
Publishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections.
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Prediction: Was I Right?
May 16, 2013 -
Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes.
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'The New Inbox': Mobile's Impact on Email Marketing and Social Media
May 16, 2013 -
A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.
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SEO Diagnostics With Google Analytics
May 16, 2013 -
Start your investigation without letting assumptions or biases affect your thoroughness.
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Rich Media and Social Media: A Match Made in Marketing Heaven
May 15, 2013 -
By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI.
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Start Listening: Why Testing Alone Isn't the Answer
May 15, 2013 -
While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening.
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How Will the Digital Industry Survive Its Teen Years?
May 15, 2013 -
How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent?
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Financial Services: The Mobile Vertical to Watch
May 15, 2013 -
Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.
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More Tactics to Grow Your B2B Email List
May 15, 2013 -
Three steps to building your email lists without jeopardizing your list quality or sender reputation.
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The Hidden Factors That Drive Social Media Behavior and Success
May 14, 2013 -
Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction).
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Video Killed the Pre-Roll Star
May 14, 2013 -
Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.
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May 20, 2013
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