Column

customer-lifecycle

Putting the Life Back in Your Customer Lifecycle

Oct 10, 2014 - If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to them. Comments

Is Blogging an Outdated Content Marketing Tactic?

Blog Oct 10, 2014 - There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Comments

3 Approaches for Personalizing Content on Your Website

content-personalization Oct 10, 2014 - Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing in marketing automation. Comments

Video in China – Mobile and Beyond

bhasker-jaiswal-china-otv-shutterstock-172601018 Oct 9, 2014 - Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Comments

Q&A: Twitter’s Sebastian Turner

New Twitter logo Oct 9, 2014 - In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strategies marketers should be employing across devices, and more. Comments

The Importance of Personalization

coke-personalizedbottles Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon. Comments

We’re Thinking Too Big

Big Data concept - mobile flying down a data tunnel Oct 9, 2014 - Marketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can give them in each moment. Comments

The Top Technologies You Need to Juice Your Post-Holiday Sales

hands-catching-money Oct 9, 2014 - Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Comments

If (You Write a Good Hypothesis), Then (Good Things Happen)

hypothesis-results Oct 9, 2014 - In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Comments

ROI: The Tough Questions

shutterstock-159903269 Oct 8, 2014 - There's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Comments

A Powerful Cocktail: Mixing Retargeting With Content Marketing

retargeting-magnifying-glass Oct 8, 2014 - The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your marketing? Comments

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

home-page-is-dead Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

What Is the One Word You Need to Know to Drive Digital Marketing Success?

Photo of people covering their faces with cards picturing question marks Oct 8, 2014 - Marketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Comments

The Keys to the Cloud

Cloud computers Oct 8, 2014 - Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Comments

The End of the Agency?

03oct14-kristin-low-shutterstock-218104426 Oct 7, 2014 - Agencies face challenging times ahead as the digital landscape moves into a new gear. Comments

37 SEO Experts Those in the Know Follow

SEO Oct 7, 2014 - Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. Comments

Every Marketer Is a Publisher

mobile-publishing Oct 7, 2014 - In today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Comments

Multitasking and the New Video View

multitasking-technology Oct 7, 2014 - Video is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-screen space. Comments

How to Plan a Social Media Strategy in 12 Steps

social-media-strategy Oct 7, 2014 - It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy. Comments

Leveling the Advertising Playing Field: Data for All

data2 Oct 7, 2014 - As it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need access to the same data as advertisers. Comments

Programmatic: A Blueprint for the Future

03oct14-scott-heron-marketing-technology-lumascape-1-638-jpg Oct 6, 2014 - Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic trading desks – creating big implications for the future of digital advertising. Comments

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