Column

experience

Is Your Brand Experience Strong Enough?

Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

What Social Search and New Domain Extensions Could Mean for Start-Ups

domains-names Jun 18, 2015 - Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. Comments

5 Imperatives for Mobile Success

digital-evolution Jun 18, 2015 - Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help marketers achieve them. Comments

Connecting With Asia's New Age Consumers

affluent-millennials Jun 17, 2015 - LinkedIn's Nellie Chan offers the following insight into Asia's affluent Millennials and how to engage with them through social. Comments

Putting Your Database to Work By Improving the Quality

database Jun 17, 2015 - Deciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something many marketers desperately need to do. Comments

Marketing Technology Is A Competitive Advantage

campaigns-technology-experts Jun 17, 2015 - Brand stories today are more experiences than narratives and as a result, technology has become integral to that experience. Comments

New Email Metric? Click-to-Smile

Happy fingers Jun 17, 2015 - While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands. Comments

Search in Asia Goes Well Beyond Google

seo-mobile-search Jun 16, 2015 - Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Comments

How 10 Beer Brands Rock the Social Media Scene

Pint of beer Jun 16, 2015 - Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser and Dos Equis, either. Comments

The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

Spotify app logo Jun 16, 2015 - Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video ads' valuable future. Comments

Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

opportunity-box-in-hand Jun 16, 2015 - Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking. Comments

Content Tips for an E-Commerce Website

shutterstock-193744262-startup-cmo Jun 15, 2015 - The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. Comments

Why Brands Need to Invest in Experiential Marketing

experience Jun 15, 2015 - With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Comments

One Metric is All You Need

metric-a-b Jun 15, 2015 - Data algorithms should be focused on that one metric you need most - the "golden metric" - which also happens to be the one metric complex analytics often leave out. Comments

Realizing a Mobile Web Strategy

mobile-web Jun 15, 2015 - Developing a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web designs is right for your business? Comments

Defining the Marketing Complexities of APAC

apac-fragmentation Jun 14, 2015 - Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Comments

Why We Need More Women in Tech

superwoman Jun 12, 2015 - Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard and heeded." She's right. Comments

3 Digital Advertising Trends You Must Pay Attention To

online-video-advertising Jun 12, 2015 - In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind. Comments

Traditional Media Targets Millennials With Social Influencer Campaigns

social-media-influencer Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Comments

If You Give An Advertiser Trackable Impressions...

tracking-users Jun 11, 2015 - The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Comments

Your Terrible Website is Ruining Your PPC Performance

failure2 Jun 11, 2015 - Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Comments

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