4 steps to creating your best webinar ever

Nov 2, 2015 - Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation to delivery and promotion. Comments

Search and social media: a look at current trends in digital storytelling

once-upon-a-time-flickr-11392783794-1da70690bf-z Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

A beginners guide to better measuring social ROI

social-roi-flickr-14645143573-dca9889bb2 Oct 30, 2015 - Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI. Comments

5 strategies for last-minute Halloween marketing on Twitter

halloween-twitter-flickr Oct 29, 2015 - Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with consumers right before Halloween. Comments

Email testing and optimization: an in-depth look into what works

testing-email Oct 29, 2015 - It's imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively begin the testing process. Comments

The human behind the device: achieving and measuring true engagement

flickr-edward-blake-digital-engagement Oct 28, 2015 - Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact with individual consumers. Comments

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

goldilocks-zone Oct 28, 2015 - Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season. Comments

Thinking out loud: the next great marketing opportunity

voice-search-flickr21586712786-4899ca1576-z Oct 28, 2015 - The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally driven tech to engage with audiences? Comments

The 7 commandments of monetizing your subscriber base

hp2 Oct 28, 2015 - How proper content monetization can greatly increase your bottom line. Comments

Holiday shopping and search behaviors in moments

cyber-monday-flickr-11184349836-ea2bfb1da8-z Oct 27, 2015 - Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral shift during the holiday season. Comments

How to craft a truly personalized intent marketing campaign

johnwilliamwaterhouse-penelopeandthesuitors-1912 Oct 27, 2015 - Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrate successful campaigns. Comments

Facebook Lead Ads opens up to all advertisers

facebook-lead-ads Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. Comments

The real value of loyalty programs: data

loyalty-flickr-8256427128-417c4c04d0-z Oct 26, 2015 - Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a diverse scope of customer data. Comments

TV's problem is the TV itself

dead-tv-flickr191751016-3fd4788789-z Oct 23, 2015 - As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect with Millennial audiences. Comments

Holiday shopping: what shoppers and retailers are really thinking

storm-trooper-shopping-flickr-5278223836-b8dd3ae6e1-z Oct 23, 2015 - Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive edge during the holiday season. Comments

Why can't we all do a little less polluting?

nuclear-power-plant Oct 22, 2015 - If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously eliminating this Web pollution? Comments

5 holiday shopping trends to watch

samsung-smartphone Oct 22, 2015 - Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Comments

7 ways startups can improve rankings without relying on SEM

content Oct 21, 2015 - Seven ways startups can spend their marketing resources without relying on SEM. Comments

Why start-ups need content marketing

create-content-startup-flickr-1016691310-04f581432f-o Oct 21, 2015 - A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions. Comments

How to make data actionable by using segments

segmentsdata Oct 21, 2015 - Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and yield more conversions. Comments

Setting up email CRM to drive the purchase journey

drive-flickr-21064361398-a74abd4e0e-z Oct 20, 2015 - As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Comments

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