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Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

Aug 20, 2014 - Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt to this change? Comments

Everything You Need to Know About Finding and Nurturing Leads

shutterstock-154962107 Aug 20, 2014 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase your lead generation significantly. Comments

4 Steps for Localizing Your Social Media Approach

localizing-social-media Aug 20, 2014 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company. Comments

5 Tips for Winning Triggered Email Product Review Campaigns

mobile-email Aug 20, 2014 - Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist Margaret Farmakis shares 5 tips for effective triggered email product review campaigns. Comments

Are You Reaching AND Converting Mobile Consumers?

mobileads Aug 19, 2014 - While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile consumers, so it's worth assessing if it's right for you. Comments

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

uphill-roi Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't properly tracked. Here are some tips for getting solid ROI in a B2B environment. Comments

Email Marketing’s Day in the Sun

emails-day-in-the-sun Aug 19, 2014 - As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations to optimize their email messaging impact? Comments

5 Content Marketing FAILS! You’re Probably Making

stamp-fail Aug 19, 2014 - There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you will be able to vastly improve your content marketing efforts. Comments

10 Tips for Designing a Web Page That Looks Great and Ranks High

top-ten-seo-tips-design Aug 18, 2014 - These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more. Comments

Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

experiment Aug 18, 2014 - There is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experimenting with your consumers. Comments

Locating Your Customers in the Multi-Channel Maze

A maze Aug 18, 2014 - As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track of them. How can we maintain personalization in the multi-channel space? Comments

Enhanced E-Commerce, Enhanced Actions

ecommerce Aug 18, 2014 - A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing efforts. Comments

The Best and Worst Words to Use in Subject Lines – New Research

emailcampaign Aug 18, 2014 - This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Comments

Beyond Banners: Two Steps Forward, Two Steps Back

Advertising word cloud Aug 18, 2014 - This column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising, and the challenges and concerns that come along with them. Comments

How to Write a Winning Marketing Plan

strategy Aug 17, 2014 - As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you write a winning plan. Comments

The Biggest Challenges Within Employee Advocacy

employee-challenges Aug 15, 2014 - An established employee advocacy program is beneficial to both your brand and your employees. Here are some tips for overcoming the main challenges of setting up a successful employee advocacy program for your own company. Comments

Is LinkedIn's New Publisher Platform Worth Testing?

linkedinnewlogo Aug 15, 2014 - The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces on LinkedIn first? Comments

James Patterson vs. Rick Springfield: A Test of True Engagement

books23 Aug 15, 2014 - Regardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn how to apply the methods of successful authors in order to improve your engagement rates for your... Comments

Pimping Out Google Review Features for AdWords

consumer-rating Aug 15, 2014 - A look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they can help your marketing efforts. Comments

Common Symptoms Found at a Site Clinic

site-clinic Aug 14, 2014 - During site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites. If any of these sound familiar, your site may need a "check-up." Comments

These 3 Digital Marketing Trends Are About to Change Advertising

digital-marketing-trends-1 Aug 14, 2014 - While there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend lists but that are experiencing rapid growth as well. Comments

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