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running

The Brand Value of Running

Apr 27, 2015 - Brands across Asia could be capitalizing off the region's new fitness fad. Comments

How to Simultaneously Build and Protect Your Social Brand

social-sharing Apr 27, 2015 - These three tips can help you build, while at the same time protect, your personal or corporate social brand. Comments

The Etymology of Function

etymology Apr 27, 2015 - What perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Comments

How to Develop Genuine Loyalty With Retail Customers

customer-loyalty Apr 24, 2015 - These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Comments

Let's Not Be Nostalgic for the 'Mad Men' Era

mad-men-era-advertising Apr 24, 2015 - While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Comments

Secrets of the Successful CMO

jesus-twitter Apr 24, 2015 - Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Comments

Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

user-generated-content Apr 23, 2015 - User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company. Comments

How Brands Are Borrowing a Film Format to Inspire Customers

Film reel Apr 23, 2015 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns. Comments

Managing the Mobile Customer Journey

mobile-first-search Apr 23, 2015 - Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire engagement process. Comments

Getting Closer to Your Customers With Real-Time Marketing

real-time Apr 22, 2015 - Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. Comments

Will New Domain Extensions Be to the Internet What Cable Was to Television?

domain-expansion Apr 22, 2015 - Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so few channels of the Internet. Comments

I’ve Built My Buyer Personas, Now What?

personas-personalization Apr 22, 2015 - Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Comments

What’s Going on in the World of 'People-Based Marketing'?

email-marketing-stories Apr 22, 2015 - The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights and tools. Comments

Wearables Part 2: The Case for B2B

asia-retail-shopping-bags Apr 21, 2015 - Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in the vibrant Asian market. Comments

5 Challenging Questions to Help Close the Customer Experience Gap

Customer Apr 21, 2015 - There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you close that gap? Comments

10 Ways to Humanize Your Social Media Brand

humanize-social-media Apr 21, 2015 - To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Comments

From Moving Season to Moving Targets - the Data Tells a Story

master-data-management-web Apr 21, 2015 - Data points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information about potential customers. Comments

Wearable Technology: The Ultimate in Personal Marketing

wearable-technology-watch Apr 20, 2015 - New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Comments

Email Re-Engagement Programs: Advice From Frank Underwood

frank-underwood-house-of-cards Apr 20, 2015 - Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing industry. Comments

Will the Apple Watch Kill the Notification Game?

Apple Watch will be available from 29 April Apr 20, 2015 - Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technology? Comments

5 Steps to Content Optimization

content Apr 20, 2015 - These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Comments

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