Column

Handshake

Companies Don’t Have Relationships, People Do: The Power of Social Signals

Oct 6, 2014 - Marketers must remember that even though automation systems can be helpful, in the end it's the people in your company that form the real relationships and can close the deal. Comments

What Subject Line?

emailcampaign Oct 6, 2014 - While subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and start focusing on. Comments

Single View of the Funnel vs. Single Funnel

Funnel Oct 6, 2014 - There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where the two teams are blended together seamlessly. Comments

Yes It’s True: Television Rules the Ad Waves

tv-static Oct 6, 2014 - Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet ads? Comments

You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To

bad-programmatic-traffic Oct 6, 2014 - It's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Comments

E-Commerce in China: Alibaba Is Just the Beginning

03oct14-andy-radovic-shutterstock-149807798 Oct 5, 2014 - Alibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming out of China. Comments

How Social Depth Strategies Can Impact Business Results

Social Media Sharing Oct 3, 2014 - The pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this to create a successful social strategy? Comments

3 Key Metrics Groups for Publishers to Measure and Questions They Answer

pr-measurement Oct 3, 2014 - There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience behavior metrics, and delivery/community metrics. Comments

Why Brands Need Video

online-video-1 Oct 2, 2014 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers. Comments

The 13 Steps to Content Marketing Success

content Oct 2, 2014 - Content marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here's how to master the art of content marketing in 13 steps. Comments

5 Ingredients for an Analytical Organization

advanced-analytics Oct 2, 2014 - What makes an analytics-empowered company? There are five key factors that allow an organization to take advantage of all that analytics have to offer. Comments

7 Keys to a Successful Sales Culture

customer-relationship Oct 2, 2014 - What makes a successful sales culture? These seven tactics, including feedback and coaching, transparency, and healthy competition, can produce great results if you implement them correctly. Comments

Behind the Technology of Hong Kong’s #UmbrellaRevolution

peter-dingle-technology-behind-oclp-shutterstock Oct 1, 2014 - A look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Comments

Making Your List and Checking It Twice

holiday-planning-checklist Oct 1, 2014 - This extensive holiday checklist will give you an idea of what you need to focus on to ensure you have a successful holiday marketing season. Comments

Data Tidal Wave: Opportunity and Responsibility

sea-wave Oct 1, 2014 - As marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for visibility and control for individuals who want to understand how their personal data is being used. Comments

Growth of the Private Marketplace

private-marketplace Oct 1, 2014 - Programmatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Comments

Get in the Halloween Spirit With These Marketing Tricks and Treats

halloween Oct 1, 2014 - Hallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can learn from the spooky holiday. Comments

6 Tips for Sequencing Your Marketing Content

content-sequencing Sep 30, 2014 - Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ultimately leading to a purchase or conversion. Comments

5 Best Practices to Steal for Your Holiday Marketing Campaign

elf-yourself Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients. Comments

Beyond Tweets: How Social and CRM Are Joining Forces

shutterstock-159960029 Sep 30, 2014 - By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together for you? Comments

Is an Analytics Cloud for Salesforce Enough?

salesforcecloud Sep 29, 2014 - As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be affected and will the product really be beneficial? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...