Column

customers

Uh-Oh…Looks Like We Might Have Lost the Customer

Jun 20, 2014 - Unless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and retain your most important asset: your customer. Comments

Bing Product Ads: Early Returns

Bing Product Ads Bouquet Jun 20, 2014 - Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Comments

Discover Instead of Measure

magnifying glass Jun 19, 2014 - If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Comments

Welcome to the Internet of Me

personalization Jun 19, 2014 - The Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized enough to earn a place within his kingdom. Comments

How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Social media Jun 19, 2014 - The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics can be applied in the business world. Comments

Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

zombies-walking Jun 19, 2014 - A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Comments

3 Must-Have Traits to Thrive in an Agile Marketing Environment

agile-marketing Jun 19, 2014 - Being able to move quickly to adjust an approach or fix a campaign that isn't working is a vital skill set for today's marketing leaders. Comments

The First Month in Start-Up/SME Marketing Part 2

business-plan-1 Jun 18, 2014 - The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its immediate and long-term execution. Comments

Ad Creative vs. Digital Analytics…Yes We Cannes!

canneslions Jun 18, 2014 - A Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Comments

7 Things I Wish I’d Known When I Started Content Marketing

content Jun 18, 2014 - Every brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicable to any scenario. Comments

Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?

brandgtldoptions Jun 18, 2014 - With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will shift how we consume our entertainment and how consumer goods companies reach their target audiences... Comments

It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?

marketing-game-plan Jun 18, 2014 - It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to their playbooks, have focused conversations with their teammates, and begin the second half with a... Comments

Will 2015 Be the Year of the Next Triple Crown Winner?

triple-crown Jun 18, 2014 - Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Comments

5 Interesting Observations on E-Commerce Media Buying in China

e-commerce-keyboard-cart-shopping-online Jun 17, 2014 - E-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commerce media buying in the Chinese market. Comments

Connecting With the Anonymous Customer

anonymous Jun 17, 2014 - In many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Comments

The Picture Is Becoming Clearer

mobile-video-on-apple-iphone-5 Jun 17, 2014 - The introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Comments

10 Ways to Build a Social Media Audience

social-media-audience Jun 17, 2014 - These 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as well. Comments

The Pros and Cons of Joining a Tech Start-Up

startup-lightbulb-man Jun 17, 2014 - If you're considering taking a job at a new tech start-up, here are some things to consider to help decide if the company will be a good fit for you. Comments

The Power of Personalization in an Impersonal World

personalization Jun 16, 2014 - If you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up for long-term success. Comments

The Lost Art of Measuring an Impression

measurement-tape Jun 16, 2014 - As email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we correctly measure the value of an email? Comments

Building Relationships Beyond 140 Characters

customer-relationship Jun 16, 2014 - As we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to slow down. When we do, marketing automation becomes less robotic and more human. Comments

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