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Demystifying Causality for Marketers

Feb 4, 2015 - What does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Comments

Super Bowl XLIX: Ads, Trends, and Engagement

superbowl2015 Feb 4, 2015 - A look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Comments

Stop Delivering Nightmare Brand Experiences

nightmare-brand-experiences Feb 4, 2015 - One faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Comments

Is Email the Missing Link?

email-growth-profit Feb 4, 2015 - Email is no longer just about sending messages - it's about its future as a digital connective tissue. Comments

Social Selling for Sales Success

social-marketing Feb 3, 2015 - The social media revolution is transforming three important disciplines – marketing, sales, and customer service - and in Indonesia it is no exception. Comments

Uncovering New Optimization Ideas Through Google Analytics

Google Analytics Feb 3, 2015 - If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Comments

The Marketing Team of the Future

shutterstock-178709681-team-meeting Feb 3, 2015 - As the world of marketing evolves, so must the way in which we structure our organizations and teams. Is your company ready? Comments

Privacy Concerns and Web Analytics

data-privacy-main-pic Feb 3, 2015 - When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Comments

4 Key Tips to Successfully Implementing Marketing Automation Technology

marketing-automation-graphic Feb 3, 2015 - Marketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Comments

The Marketing Cloud: Broken Promises or a Work in Progress?

marketing-cloud Feb 2, 2015 - Has the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Comments

How Will We Get to 100% Viewability? Hint: Don’t Settle

online-video-advertising Feb 2, 2015 - The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Comments

The Death of Desktop: What Does It Mean for Retailers?

death-of-desktop Feb 2, 2015 - As consumers move to mobile, marketers must keep a close eye on how their audience is interacting with content and react accordingly. Comments

How to Build Organic Growth Organically in Social Media

social-sharing-group Feb 2, 2015 - These three tips can help you build an organic community in social media through non-paid efforts. Comments

Watch Out: How Click Fraud Is Taking Over and What to Do About It

uncovering-fraud-header Feb 2, 2015 - If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Comments

Snapshot: South Korea’s Social Media Landscape

south-korea-line Feb 1, 2015 - South Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and targeted campaigns. Comments

LinkedIn Stops Private Marketplace Deals in the U.K.

linkedinnewlogo Jan 30, 2015 - Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Comments

Why Marketers Are Banking on Social and Mobile in 2015

Social Media Jan 30, 2015 - Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice. Comments

"Show Me the Content Marketing ROI!"

roi-increase Jan 30, 2015 - Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Comments

Disabling the Data Discord and Enabling the Data

antuit-big-data-analytics-asia Jan 30, 2015 - The volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital worlds. Comments

WeChat a Must for Western Brands in China

china-mobile-commerce Jan 29, 2015 - WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Comments

4 Trends in Demand Generation for 2015

rising-revenue-arrow-data Jan 29, 2015 - In the coming year, marketing will continue to evolve, while data will be more important than ever. Comments

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