Marketing News & Expert Advice
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Column
Get Me Off This List!
May 1, 2013 - Five ways to get your unsubscribe rates to go back to normal. Comments
PPC for B2B on LinkedIn, Twitter, and Facebook
Apr 26, 2013 -
As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
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How 900+ Communities and Generics Will Reshape the Internet
Apr 26, 2013 -
These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet.
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Read(er) Between the Lines
Apr 26, 2013 -
The curious case of the forced retirement of Google Reader.
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Being Green Every Day
Apr 26, 2013 -
Five digital magazines that are doing their part in helping the environment.
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Marketing 'Moneyball'
Apr 25, 2013 -
What if you could make your current marketing budget compete with a phantom budget that is double or triple the size?
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You Are What You Like
Apr 25, 2013 -
Social data yields important audience insights.
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3 Online Video Trends
Apr 25, 2013 -
We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike.
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Profitable Newspaper: Hold the Presses!
Apr 25, 2013 -
How did the San Diego Union-Tribune become a double-digit profitable newspaper?
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6 Essential Truths and a Piece of Advice for Content Strategy
Apr 24, 2013 -
The essence of a great content strategy is about producing quality content and distributing it to the right, most passionate audience.
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Testing, for the Heck of It
Apr 24, 2013 -
Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to offer any piece of advice, what would it be?
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Is Facebook the World's Best Loyalist Marketing Platform Ever?
Apr 30, 2013 -
We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and increasing customer lifetime value.
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4 Ways to Stop Losing Buyers, Even Before They Get to the Cart
Apr 30, 2013 -
If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making your offers urgent, you will stop losing customers.
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Maximize Returns and Minimize Risk: A Portfolio Approach to Content
Apr 30, 2013 -
How might a publisher or content marketer go about embracing these shifts, and take a modern portfolio management approach to content?
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Forget RPE, What's Your PPE: Personality-per-Email?
Apr 30, 2013 -
As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on affection and trust, not short-term gain.
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Can PETA Get Latinos to Stop Eating Meat?
Apr 30, 2013 -
How do you change a deeply ingrained behavior? It might take more than a racy illustration.
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Tales From the Digital Content NewFronts (DCNF)
Apr 30, 2013 -
Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct?
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Are Publishers Only Getting Social 'Half Right'?
Apr 29, 2013 -
While publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this social activity.
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Building the Optimal Local Online Media Plan
Apr 29, 2013 -
How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste.
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Purposeful Partnership Methodology: How to Be a Good Client
Apr 29, 2013 -
What five marketers think makes a good client.
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5 Google Analytics Time- and Sanity-Savers
Apr 29, 2013 -
How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and uncover insights.
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May 20, 2013 -
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May 20, 2013
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