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A Powerful Cocktail: Mixing Retargeting With Content Marketing

Oct 8, 2014 - The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your marketing? Comments

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

home-page-is-dead Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

What Is the One Word You Need to Know to Drive Digital Marketing Success?

Photo of people covering their faces with cards picturing question marks Oct 8, 2014 - Marketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Comments

The Keys to the Cloud

Cloud computers Oct 8, 2014 - Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Comments

The End of the Agency?

03oct14-kristin-low-shutterstock-218104426 Oct 7, 2014 - Agencies face challenging times ahead as the digital landscape moves into a new gear. Comments

37 SEO Experts Those in the Know Follow

SEO Oct 7, 2014 - Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. Comments

Every Marketer Is a Publisher

mobile-publishing Oct 7, 2014 - In today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Comments

Multitasking and the New Video View

multitasking-technology Oct 7, 2014 - Video is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-screen space. Comments

How to Plan a Social Media Strategy in 12 Steps

social-media-strategy Oct 7, 2014 - It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy. Comments

Leveling the Advertising Playing Field: Data for All

data2 Oct 7, 2014 - As it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need access to the same data as advertisers. Comments

Programmatic: A Blueprint for the Future

03oct14-scott-heron-marketing-technology-lumascape-1-638-jpg Oct 6, 2014 - Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic trading desks – creating big implications for the future of digital advertising. Comments

Companies Don’t Have Relationships, People Do: The Power of Social Signals

Handshake Oct 6, 2014 - Marketers must remember that even though automation systems can be helpful, in the end it's the people in your company that form the real relationships and can close the deal. Comments

What Subject Line?

emailcampaign Oct 6, 2014 - While subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and start focusing on. Comments

Single View of the Funnel vs. Single Funnel

Funnel Oct 6, 2014 - There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where the two teams are blended together seamlessly. Comments

Yes It’s True: Television Rules the Ad Waves

tv-static Oct 6, 2014 - Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet ads? Comments

You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To

bad-programmatic-traffic Oct 6, 2014 - It's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Comments

E-Commerce in China: Alibaba Is Just the Beginning

03oct14-andy-radovic-shutterstock-149807798 Oct 5, 2014 - Alibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming out of China. Comments

How Social Depth Strategies Can Impact Business Results

Social Media Sharing Oct 3, 2014 - The pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this to create a successful social strategy? Comments

3 Key Metrics Groups for Publishers to Measure and Questions They Answer

pr-measurement Oct 3, 2014 - There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience behavior metrics, and delivery/community metrics. Comments

Why Brands Need Video

online-video-1 Oct 2, 2014 - Although original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers. Comments

The 13 Steps to Content Marketing Success

content Oct 2, 2014 - Content marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here's how to master the art of content marketing in 13 steps. Comments

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