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metrics-that-matter

A New Era in Advertising Metrics Begins With MRC's Viewability Standards

Apr 8, 2014 - The Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental shift in the way we do business, and will impact the entire advertising ecosystem. Comments

How to Improve Landing Page Conversion Rate in China

conversion-funnel-strategies Apr 8, 2014 - Consider these three approaches to improve the landing page conversions from visitors to your website. Comments

Local Innovation - What's the Next Big Thing?

local-innovation Apr 7, 2014 - A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution, and visual search. Comments

#CZLNY: ClickZ Live Convergence in Search Marketing

convergence Apr 7, 2014 - A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of remarketing. Comments

What an Artist Taught Me About Marketing to a Small Audience

social-media-audience Apr 7, 2014 - Marketing to a small audience takes confidence, a deep understanding of your customer, good understanding of your product or service, and paying careful attention to the world around you to find the right buyer at the right time. Comments

Why You Can't Get Those Numbers Today (and How You Can Tomorrow)

numbers-random Apr 7, 2014 - Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you can coordinate closely with your analytics experts and your developers, you will then be in a position... Comments

The Importance of Risk Communication for Search Marketers

risk-versus-reward Apr 7, 2014 - When you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad. Comments

Social Marketing Needs the Real You

the-real-you-social Apr 7, 2014 - Emotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Comments

13 Things To Know About Tracking on Mobile

Big Data concept - mobile flying down a data tunnel Apr 6, 2014 - The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment. Comments

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

content Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout the customer journey. Those who do will continue to drive sales, retention, and customer loyalty for... Comments

To Gate or Not to Gate: Examining Why Marketers Gate White Papers Behind Lead Forms

gated-white-paper Apr 4, 2014 - There are strengths and weaknesses to both models (gated or un-gated) but neither one is necessarily the perfect fit for all organizations. Comments

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

sample-promoted-pin Apr 4, 2014 - Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here are a few tips to get you started. Comments

Are You Prepared for Visual Social Media Marketing?

photos-shutterstock-153404300 Apr 4, 2014 - It's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take advantage of this trend? Comments

3 Trends Marketers in Asia Can Learn From SXSW Interactive

sxsw Apr 3, 2014 - Big brands jumping on start-ups, privacy, and data ownership were among the key themes at the Austin, Texas-based event, which held valuable lessons for APAC marketers. Comments

#CZLNY: Amazon’s Performance Secrets

amazon1 Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there. Comments

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

google-promotions-tab Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers these days. Comments

#CZLNY: Smarter Ad Copy Testing: What Makes People Click?

clicks Apr 3, 2014 - Building off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect ad copy, and how to take action. Comments

Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

pinterest-logo Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Comments

53 Percent of B2B Fortune 500 Companies Use Marketing Automation

automation-shutterstock-87320653 Apr 3, 2014 - The percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for a few big reasons: the amount of red tape they have in their organizations, the visibility they have... Comments

Testing: The Email Program’s Equivalent of Flossing

emailcampaign Apr 2, 2014 - The world of email is changing all the time and the inbox is an increasingly dynamic place. Like it or not, testing is the only way to take the pulse of your subscribers and gain the information you need to adjust your approach for continued engagement... Comments

A Marketer’s Guide to Mobile Conquesting

mobile-conquesting Apr 2, 2014 - Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great tools for reminding your existing customers why they should choose you again and again. Comments

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eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

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