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Pepsi Re-Ups 'Refresh,' Extends Project Overseas

Says the campaign benefits both its brand and local communities, and plans global roll-out in 2011.

Jack Marshall | CPG | September 8, 2010

NPR Takes Small Sponsorship Steps in Local ARGO Project

The project launched today with 12 local sites affiliated with NPR stations, each dedicated to a topic of local significance with national implications.

Kate Kaye | Display Advertising | September 8, 2010

Google Instant Will Impact Search Ads and SEO [Video]

New interface will show a rapid sequence of ads per query, leading Google to update its definition of an ad impression.

Zachary Rodgers | Search Marketing | September 8, 2010

Craiglist's Loss Is Rivals' Gain

Craigslist had been on track to collect an estimated $45 million this year from adult services ads.

Jack Marshall | Legal & Regulatory | September 7, 2010

Lexus Bangs the Drum In New Digital Ads

In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com.

Christopher Heine | Digital Marketing Trends | September 7, 2010

California Political Campaign Sees Lift by Combining TV, Web Ads

Web ads boost the impact of TV spots in key polling metrics, according to a study of Facebook vet Chris Kelly's run for Attorney General.

Kate Kaye | Politics & Advocacy | September 6, 2010

Dexter Creates Elaborate ARG to Keep Viewer Interest Between Seasons

Fans of the serial killer drama are treated to an alternate reality experience that spans fictional websites, online classifieds, eBay, YouTube, and Twitter.

Lisa Lacy | Entertainment | September 6, 2010

Google Introduces Branded Map Icons

The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.

Kate Kaye | Mobile | September 2, 2010

Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken

Stationary brand invites users to dictate the outcome of a YouTube video with new campaign.

Jack Marshall | Video | September 2, 2010

Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads

Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair.

Kate Kaye | Politics & Advocacy | September 2, 2010

Virgin America's Geo-Social Loss Leader Gets Huge Response

Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.

Christopher Heine | Social Media | September 2, 2010

Google Holds on to AOL's Search Business

Google will supply search results and search ads across AOL properties until at least 2015.

Jack Marshall | Local & Mobile Search | September 2, 2010

Alterian Fills Social Media Gap With Intrepid Acquisition

Intrepid is a 40-person firm with offices in Seattle and London.

Douglas Quenqua | UK & Europe | September 2, 2010

Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push

UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media.

Kate Kaye | Politics & Advocacy | September 2, 2010