Marketing News & Expert Advice
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News
More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.
Jaguar Jumpstarts Multi-Channel Campaign for F-Type
May 22, 2013 - Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years. Comments
New Shopping Tool Poaches Deals for Online Checkout
May 17, 2013 -
PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals.
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Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
May 17, 2013 -
The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest.
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ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
May 16, 2013 -
ABC executives report that the program will help them see the overall success of their advertising efforts.
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Jack Link's Beef Jerky Coming to a Gas Tank Near You
May 16, 2013 -
Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers...
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Google's Future Focuses Around More Closely Aligned Services
May 16, 2013 -
Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference.
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Pandora Launches e-Business Ad Integration for Simpler Media Buying
May 15, 2013 -
Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers.
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GE Celebrates Tech and Science Discovery With Wonderground App
May 15, 2013 -
GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology.
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Hanes Uses Destruction to Send Soft Message
May 15, 2013 -
Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer...
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VIDEO: SapientNitro Pushes Digital Into Physical Places
May 15, 2013 -
Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently.
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Old Spice Takes Over YouTube in Viral Marketing Push
May 14, 2013 -
Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels.
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IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
May 22, 2013 -
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
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Pinterest Introduces Rich Pins for Better Brand Collaboration
May 22, 2013 -
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.
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Conde Nast Expands Digital Network With Wired Video Series
May 21, 2013 -
Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles.
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Sports Marketer Van Wagner Moves Into Digital Video
May 21, 2013 -
Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday.
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Mobile Payments Company Payvia Acquires LA-Based Mogreet
May 21, 2013 -
Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees.
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How Will Yahoo's Purchase of Tumblr Affect Advertisers?
May 20, 2013 -
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform.
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Top 5 Most Socially Devoted Brands on Twitter [Survey]
May 20, 2013 -
Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles.
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BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments
Marketo Shares Jump 57% in IPO
May 17, 2013 -
Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO).
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Google Maps Gets a Brand New Look
May 17, 2013 -
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.
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