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Jennifer Lopez Launches Viva Movil for Latino Audience

Matt Kapko  |  Marketing to Latinos

May 24, 2013 - Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless. Comments

Jennifer Slegg  |  Social Media

Pinterest Introduces Rich Pins for Better Brand Collaboration

pinterest-rich-pins May 22, 2013 - Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently. Comments

Melanie White  |  Video

Conde Nast Expands Digital Network With Wired Video Series

wired1 May 21, 2013 - Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles. Comments

Susan Kuchinskas  |  Video

Sports Marketer Van Wagner Moves Into Digital Video

vanwagner May 21, 2013 - Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at the increasingly lucrative digital video arena, the company said on Friday. Comments

Matt Kapko  |  Mobile

Mobile Payments Company Payvia Acquires LA-Based Mogreet

man-using-mobile May 21, 2013 - Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employees. Comments

Mary Lisbeth D'Amico  |  Strategies

How Will Yahoo's Purchase of Tumblr Affect Advertisers?

images May 20, 2013 - With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform. Comments

Susan Kuchinskas  |  Social Media Smarts

Top 5 Most Socially Devoted Brands on Twitter [Survey]

Top 5 Socially Devoted US Brands on Twitter May 20, 2013 - Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. Comments

James Dohnert  |  Social Media

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments

Melanie White  |  Strategies

Marketo Shares Jump 57% in IPO

Screen full of share prices May 17, 2013 - Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). Comments

Jennifer Slegg  |  Search

Google Maps Gets a Brand New Look

new-google-maps-bar-tartine May 17, 2013 - Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look. Comments

Mary Lisbeth D'Amico  |  Search

New Shopping Tool Poaches Deals for Online Checkout

poachit May 17, 2013 - PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals. Comments

Matt Kapko  |  Strategies

AT&T Readies Trove of Data for Cross-Channel Ad Targeting

blueprint-logo May 24, 2013 - AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting. Comments

Susan Kuchinskas  |  Display Advertising

Google Lets Brands Instantly Benchmark Ads

largenewgooglelogofinalflat-a May 24, 2013 - Google says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant data points. Comments

Susan Kuchinskas  |  Agency Spotlight

Responsys Interact Provides Cross-Channel Profiles, Prefs

responsy-interact May 24, 2013 - Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. Comments

Matt Kapko  |  Mobile

Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'

walmart May 24, 2013 - Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process. Comments

Melanie White  |  Media

Machinima Reaches Record Download Levels With New Xbox 360 App

machinima May 23, 2013 - When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console... Comments

Caitlin Rossman  |  Video

ComScore: Over 13 Billion Video Ads Viewed in April

online-video May 23, 2013 - Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Comments

Susan Kuchinskas  |  Social Media

Social Media a Meh for E-Commerce Traffic

monetate-pinterest-growth May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments

Mary Lisbeth D'Amico  |  Strategies

IWNY: Creative Alive and Kicking in Era of Native Ads

internetweek May 23, 2013 - With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. Comments

Matt Kapko  |  Strategies

Jaguar Jumpstarts Multi-Channel Campaign for F-Type

jaguar-f-type May 22, 2013 - Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years. Comments

Mary Lisbeth D'Amico  |  Social Media

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

tv-everywhere May 22, 2013 - Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Comments

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