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More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.

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Twitter Brings Programmatic to Social With Amplify Update

May 29, 2015 - The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. Comments

What Challenges Do Agencies Face in 2015?

agency-innovation May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

Tweets of Week: Memorial Day, Burgers, and Biscuits

twitter-logo May 29, 2015 - This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Comments

VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

david-edelman May 29, 2015 - McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent. Comments

Prepare for the "Flight to Quality" in Programmatic

programmatic May 29, 2015 - The concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic. Comments

Bayern Munich Joins Tmall to Tap Chinese Fans

fc-bayern-munich-logo May 28, 2015 - Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Comments

New Google AdWords Products and Partnerships Focus on App Attribution

Google AdWords Logo May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps. Comments

Google Enhances AdMob Tools and Adds Mediation Partners

google-mobile-search-2 May 28, 2015 - The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Comments

eBay's Promoted Listings Disrupts Traditional Ad Model

shutterstock-209983411 May 27, 2015 - The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads to a sale. Comments

Apple Is The World's Most Valuable Brand [Study]

silver-apple-logo-apple-picture May 27, 2015 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth. Comments

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

facebook-restaurant-review May 26, 2015 - Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews. Comments

YouTube TrueView Ads To Become Shoppable

youtube-logo May 22, 2015 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads. Comments

Tweets of the Week: Farewell, Don Draper and David Letterman

twitter-logo May 22, 2015 - This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes. Comments

How Retailers Can Easily Step into Digital Business

happyemployees May 22, 2015 - Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Comments

Delta's New Safety Video Stars The Entire Internet

delta May 21, 2015 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month. Comments

Amazon Extends One-Hour Prime Delivery to Local Businesses

amazon May 21, 2015 - Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in the local delivery space. Comments

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

david-edelman-mckinsey May 21, 2015 - In the first installment of ClickZ's video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy shared his thoughts on how digital is changing brands' marketing approach to the consumer experience. ... Comments

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

mozillaimage May 21, 2015 - The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? Comments

German KFC Debuts Smart Fast Food Trays

kfc-logo May 21, 2015 - Consumers can now text without getting their smartphones dirty, thanks to the Bluetooth-enabled trays KFC Germany premiered during the chain's new location openings. Comments

Spotify Transitions from Music App to Video Platform

shutterstock-200035424 May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments

Starbucks And Spotify Team Up To Create "Music Ecosystem"

Starbucks May 20, 2015 - The music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a multi-year partnership. Comments

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