More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.
Jul 3, 2015 - A roundup of new hires and promotions in the digital marketing industry during June. Comments
Jul 3, 2015 - This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji win on #CanadaDay. Comments
Jul 2, 2015 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands. Comments
Jul 2, 2015 - Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Comments
Jul 2, 2015 - Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was increased intent to buy. Comments
Jul 2, 2015 - Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising. Comments
Jul 2, 2015 - Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Comments
Jul 2, 2015 - While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on. Comments
Jul 2, 2015 - Cross-device targeting is evolving but still remains in its early stages. Comments
Jul 2, 2015 - Data has an indispensable role to play in the fusion of programmatic and creative. Comments
Jul 2, 2015 - Modern marketers embrace analytics as critical to their business operations - that's a given. Comments
Jul 1, 2015 - In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry. Comments
Jul 1, 2015 - The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to recent research. Comments
Jul 1, 2015 - A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data to hurt them. Comments
Jul 1, 2015 - In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Comments
Jul 1, 2015 - While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way to measure campaign success. Comments
Jul 1, 2015 - The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater chance to head them off. Comments
Jul 1, 2015 - In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs. Comments
Jul 1, 2015 - The UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Comments
Jul 1, 2015 - Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Comments
Jun 30, 2015 - KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Comments
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