News

More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.

Kraft

How Kraft Harnessed Data to Transform Marketing

Jan 29, 2015 - A Q&A with Kraft's VP of Media and Consumer Engagement, Bob Rupczynski. Comments

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

dos-and-donts Jan 29, 2015 - Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Comments

Burger King Fires Off Snarky Tweet at Former McDonald's CEO

mcdonalds460 Jan 29, 2015 - After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines and promote the Whopper. Comments

New Havas Brand to Drive More Than $70M in Data-Related Revenue

havas-theheliagroup Jan 29, 2015 - The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia. Comments

Nike Uses Wearable Data to Recreate "Your Year"

nike-your-year Jan 29, 2015 - Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across social media. Comments

Retailers Could Deploy Beacons in New Ways in 2015

retail-smallbusiness Jan 29, 2015 - Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provide? Comments

Spotlight On: Pandora's Jack Krawczyk

pandora-logo-two Jan 29, 2015 - The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

Brands Increasingly Choose Data Ownership

ecommerce-conversions-clicks Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data. Comments

The Internet of Things Could Wreak Havoc on Industry Standards

smart-home-internet-of-things Jan 29, 2015 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data. Comments

Revenue Jump Reflects Facebook's Mobile Mojo

facebook-mobile-blue Jan 28, 2015 - Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Comments

WeChat Launches Sponsored Moments

wechat-1000 Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

Discover Gives New Advertising Opportunities to Brands on Snapchat

snapchat logo Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base. Comments

Pinterest to Focus on "Intent" Data

pinterest-log-in Jan 28, 2015 - Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. Comments

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

data-numbers-analysis-man Jan 28, 2015 - ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Comments

Wearables: A Double-Edged Sword

wearables-fitness Jan 28, 2015 - Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will interrupt the consumer experience. Comments

Data's Role in Music and Marketing

music-streaming Jan 28, 2015 - Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship between marketing and music? Comments

IAB: Marketers Eager to Optimize Data Tools [Study]

shutterstock-116408224 Jan 28, 2015 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use. Comments

How Is Data Changing Programmatic Buying?

real-time-bidding-programmatic Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers. Comments

ClickZ Is Not as Fun as Katy Perry

katy-perry-stage-costume Jan 28, 2015 - A company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-followed person: Katy Perry. Comments

Obama's Privacy Policy Might Be Bad for Marketers

shutterstock-133773500 Jan 28, 2015 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing. Comments

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