Marketing News & Expert Advice
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News
How Honda's Super Bowl Ads Got 12M Views
Ad agency RPA describes what happened behind the scenes.
Pepsi Rewards Social Check-Ins on Super Bowl Sunday
Offers stickers and rewards to GetGlue users.
ClickZ's Game Day Coverage of the Super Bowl Ads
Real-time data and commentary on the big game commercials.
VW's 'Bark Side' Ad Loses Social Momentum
Social activity involving the video dropped, but the video still had lots of views.
Heineken Runs Global Facebook Ads for Valentine's Day
The romantic customizable campaign also includes a live YouTube event.
Twitter Ads Pushed Komen Change of Heart
Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week.
Google to EU Privacy Watchdogs: You Can't Stop Us
Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.
AOL to Lean On Right Media in 'Big Three' Ad Deal
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.
HuffPost's Live Video Network Seeks Founding Brand Partners
Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings.
Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Partnership offers game watchers a $5 rebate on pizzas.
Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies
A $40M empire strives for online version of physical store experiences.
Tracking Firm AdTruth to Work With W3C on Privacy
AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track.
Is Uncontrolled UI Proliferation Hurting Ads on Android?
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.
Facebook IPO Reveals $3.1B in Ad Sales Last Year
Increase in ads per page helped propel 69 percent year-over-year growth, according to S-1 filing.
Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.
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