News

More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.

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New York Times Capitalizes on 'Mobile Moments' for Tailored Ads

Aug 4, 2015 - To combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest based on time of day. Comments

CMOs Value Visual Content, While Industry Remains Unprepared [Study]

social-content-template Aug 4, 2015 - A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organize and distribute that content. Comments

Could Microsoft and AOL Take on Google and Facebook?

battleroyale Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

shutterstock-171498323 Jul 31, 2015 - This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Comments

Instagram In and Twitter Out? Not So Fast, Say Experts

shutterstock-189356840 Jul 31, 2015 - After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake. Comments

China's Ping An Leverages Social Data to Personalize Travel Insurance

chinese-girl-hiking Jul 30, 2015 - Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance market. Comments

What Produced Such Huge Gains for Facebook's Mobile Growth?

infographic-q2-2015 Jul 30, 2015 - In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts. Comments

Digital Makes Brands Think About Back-to-School Shopping Sooner

shutterstock-201634802-china-shopping Jul 30, 2015 - As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand out this summer. Comments

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

cbs-shutterstock-147256496 Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble brands. Comments

Domino's Urges Competitors to Make Basic Pizza with Online Classes

domino-s-pizza Jul 30, 2015 - Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Comments

The Social Commerce Fantasy

social-commerce-image Jul 30, 2015 - Using organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experiences within the post itself. Comments

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

back-to-school-shopping Jul 28, 2015 - Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Comments

How to Engage Your Audience with Native Advertising #CZLSF

lauri-baker Jul 28, 2015 - In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and organic content. Comments

Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

pandora-logo-two Jul 27, 2015 - Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience. Comments

David Jones Mixes Fashion With Music in a 100% Digital Push

david-jones-daniel-johns Jul 26, 2015 - Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest catalog in a music video. Comments

VIDEO: Coca-Cola's Journey to Successful Content Marketing

interview-coke Jul 24, 2015 - In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create conversation, and drive sales. Comments

Snapchat and Univision Partner for an Innovative Approach to Sponsored Content

snapchat-logo Jul 24, 2015 - Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform. Comments

Tweets of the Week: Sharks Take Over Twitter

tweets-of-the-week-sharknado3 Jul 24, 2015 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Comments

Are Playbuzz Flip Cards a Listicle Killer?

share Jul 24, 2015 - "Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile and social media. Comments

AOL Extends Premium Ad Solutions Into Video

new-aol-logo Jul 23, 2015 - Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Comments

Shell and PayPal Offer Mobile Payments at The Pump

shell-gas Jul 23, 2015 - Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Comments

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