News

New Ripple6 Units Put Social Conversations in Display Ads

Second company this week to debut a display product incorporating social media content.

youtube-loreal

L'Oreal Sponsors Beauty Channel on YouTube

"Destination Beauty" aims to draw fans of popular video bloggers in the beauty space.

kenny

Former Digitas CEO Kenny Named Akamai President

Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy.

StrongMail Rolls Up Social Media Play

E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.

New Videos Extend 'Ford Fiesta Movement'

Social campaign launched last year is extended with eight new videos starring YouTube celebs.

Google Will Dominate Search in Japan Through Yahoo Deal

The decision will come as a blow to Microsoft as it continues attempts to scale its Bing engine worldwide.

disney-playdom2

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace

From Twitter discounts to Facebook games, Disney is making waves in the social media sphere.

david-moore-l

David Moore Returns to CEO Spot at 24/7 Real Media

Jonathan Hsu, CEO for the past two years, becomes chief executive at New York City start-up RecycleBank.

StrongMail Rolls Up Social Media Play

E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency.

New Videos Extend 'Ford Fiesta Movement'

Social campaign launched last year is extended with eight new videos starring YouTube celebs.

Adobe Buys Day Software for $240 Million

Adobe Systems announced plans to purchase open source CMS company Day Software.

FTC Studying Do-Not-Track List for Online Ads

FTC assessing viability do-not-track for online advertising.

ComScore Admits Errors in its Yahoo Data for June

Yahoo's dips in page views and user duration aren't as large as comScore previously reported.

New Buzzlogic Units Let Advertisers Match Consumers With Content

Advertisers select keywords that populate ads with relevant content.

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