News

bonobos

Facebook Offers Test Bodes Well for Upscale Retailer

Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day.

jason-derulo-cocacola

Coca-Cola Aims to Connect With Teens on Tumblr

Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.

Bazaarvoice Nabs Rival PowerReviews for $152M

Two huge e-commerce reviews players consolidate.

facebook-camera-jpeg

Facebook Camera App Won't Have Ads - For Now

Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.

Omnicom, Oracle, and SAP Make Key Acquisitions

Ad agency, ad tech vendors ramp up their offerings.

It’s Privacy Crunch Time for U.K. Site Owners

Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait.

Yahoo Axis destop

Yahoo Unveils New Search Tool

Tool is designed for improved iPad, iPhone, and Web search.

facebook-bomb

Facebook Premium Ads Get Self-Service Availability

Digital giant opens spigot for its enhanced ad units.

jasonbateman

How Data Sealed Facebook and TBS Deal

TV and social media players could help one another attract brand dollars.

AOL Promotes Man Behind Ad Revenue Bright Spot

Ned Brody will fill a newly-created CEO position for the Ad.com Group.

gardenista-odwalla

Odwalla Leads Launch of Say Media's Gardenista

Odwalla campaign also includes ads on Nat Geo and Facebook.

pontiflex-mobile-swingstate5

Hispanic-Heavy Swing States Drive High Mobile Ad Prices

Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states.

tim-armstrong-at-tcdisrupt

Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

CEO talks about ads, innovation, and Facebook.

plink

Taco Bell, BK and Others Eat Up Social Currency

On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.

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