Marketing News & Expert Advice
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News
Coca-Cola Aims to Connect With Teens on Tumblr
Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.
Bazaarvoice Nabs Rival PowerReviews for $152M
Two huge e-commerce reviews players consolidate.
Facebook Camera App Won't Have Ads - For Now
Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.
Omnicom, Oracle, and SAP Make Key Acquisitions
Ad agency, ad tech vendors ramp up their offerings.
It’s Privacy Crunch Time for U.K. Site Owners
Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait.
Yahoo Unveils New Search Tool
Tool is designed for improved iPad, iPhone, and Web search.
Facebook Premium Ads Get Self-Service Availability
Digital giant opens spigot for its enhanced ad units.
How Data Sealed Facebook and TBS Deal
TV and social media players could help one another attract brand dollars.
AOL Promotes Man Behind Ad Revenue Bright Spot
Ned Brody will fill a newly-created CEO position for the Ad.com Group.
Odwalla Leads Launch of Say Media's Gardenista
Odwalla campaign also includes ads on Nat Geo and Facebook.
Hispanic-Heavy Swing States Drive High Mobile Ad Prices
Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states.
Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
CEO talks about ads, innovation, and Facebook.
Taco Bell, BK and Others Eat Up Social Currency
On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.
Facebook Shows Fast Growth in Brand Value
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Barclay Crowdsourced Card Builds User Engagement
Digital-only campaign still producing relatively small impact, however.
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