News

npr-mn-oncampus

NPR Takes Small Sponsorship Steps in Local ARGO Project

The project launched today with 12 local sites affiliated with NPR stations, each dedicated to a topic of local significance with national implications.

Google Instant Will Impact Search Ads and SEO [Video]

New interface will show a rapid sequence of ads per query, leading Google to update its definition of an ad impression.

craigslist

Craiglist's Loss Is Rivals' Gain

Craigslist had been on track to collect an estimated $45 million this year from adult services ads.

lexus-music-track

Lexus Bangs the Drum In New Digital Ads

In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com.

chriskellyads

California Political Campaign Sees Lift by Combining TV, Web Ads

Web ads boost the impact of TV spots in key polling metrics, according to a study of Facebook vet Chris Kelly's run for Attorney General.

dexter

Dexter Creates Elaborate ARG to Keep Viewer Interest Between Seasons

Fans of the serial killer drama are treated to an alternate reality experience that spans fictional websites, online classifieds, eBay, YouTube, and Twitter.

Google Introduces Branded Map Icons

The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.

bear

Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken

Stationary brand invites users to dictate the outcome of a YouTube video with new campaign.

bachmann-display-fair3

Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads

Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair.

virginloopt2

Virgin America's Geo-Social Loss Leader Gets Huge Response

Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.

Google Holds on to AOL's Search Business

Google will supply search results and search ads across AOL properties until at least 2015.

Alterian Fills Social Media Gap With Intrepid Acquisition

Intrepid is a 40-person firm with offices in Seattle and London.

Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push

UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media.

ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities

Purchase will provide data sources, video measurement technology, and extend comScore's European footprint.

Pop-out the activity stream to keep a real-
time feed of what ClickZ's community is saying, reading and sharing.

SUBSCRIBE TO NEWSLETTERSnewsletter

UPCOMING EVENTS

SES Hong Kong
SES Hong Kong

September 13-14, 2010

SES Chicago
SES Chicago

October 18-22, 2010

SES Berlin
SES Berlin

November 22-24, 2010

WEBCASTSwebcast

Lift Your Holiday Spirits - Improve Your Search with Holiday Best Practices

Thursday, September 16, 2010

1:00pm EDT / 10:00am PDT

Let's Hear It For The Brand: Attribution Management

1:00pm EDT / 10:00am PDT

Thursday, September 23, 2010

JOBS

Online Marketing Project Manager

Houston, United States

E-Services Marketing Specialist

Teachers Credit Union, South Bend, United States

WHITE PAPERS whitepaper

CLICKZ TOPICS

  • News

  • News

  • UK & Europe

  • Politics & Advocacy

  • E-mail Strategy

  • B2B E-mail Marketing

  • E-mail Delivery

  • E-mail Marketing

  • E-mail Marketing Optimization

  • E-mail Marketing Best Practices

  • Analytics

  • Actionable Analysis

  • Analyzing Customer Data

  • Conversion & ROI

  • ROI Marketing

  • Verifying Business Value

  • Marketing Strategy

  • Digital Marketing Trends

  • E-Marketing Strategies

  • Integrated Marketing

  • What's the Buzz?

  • Conference Call

  • Social Media

  • Social Commerce

  • Media Strategy

  • Media Planning

  • Media Buying

  • Behavioral Marketing

  • Emerging Marketing Tools

  • Real-Time Bidding

  • Mobile

  • Search Marketing

  • SEM

  • SEO

  • Paid Search Strategies

  • Local & Mobile Search

  • Search Marketing 101