Marketing News & Expert Advice
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Automotive
Mitsubishi Creates 'Social Media Artifacts'
Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers.
Chevy Picks Goodby and McCann for Global Creative Duties
New joint venture, Commonwealth, will be based in Detroit.
Volkswagen Collects Fan GIFs in Kraftwerk Giveaway
VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series.
Ford and Chevy Get Band-Happy to Reach Young Car Buyers
Auto brands lean on recording talent to spark social media buzz.
How Honda's Super Bowl Ads Got 12M Views
Ad agency RPA describes what happened behind the scenes.
Hyundai Xbox Game Incorporates Kinect Gestures
An earlier Hyundai/Xbox campaign scored impressive results.
Scion, Volt, Zipcar Woo Next-Gen Auto Customers
If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn.
RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner
For auto marketers, a lesson in how to play nicely with disruptors.
Why Millennials Are Bored With Sexy Cars
How digital tech is turning American car culture upside down.
Toyota Yaris Targets Chic Geeks Through Xbox Live
Avatar is part of a campaign that includes Microsoft-exclusive miniseries "Your Dungeon My Dragon."
Buick Buys Social Engagement for a Song
Works with Digitas to commission a song and music video from band Hellogoodbye.
Ford Mustang Rides Social App For Sales Leads
Media plan includes Facebook and Twitter ad buys.
AKQA, Audi Tap Driver Frustration With Real-Time Index
Partnership with MIT lab leads to unique branded data visualization project.
Toyota Donates 100 Cars on Facebook
One vehicle per day goes to a nonprofit.
SapientNitro's Changes Evident in Work for Ram Trucks
Texans talk trucks in documentary-style videos.
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