Social TV startup has also updated its iPhone app and website.
Festival coverage and a short film collection will appear on Yahoo in latest premium video bid.
Interactive content experiences play on users' iPhones while they watch TV.
Content includes video of SoCal band Dawes and its fans during a series of shows in Portland, OR.
How the network formerly known as the Sci Fi Channel used Facebook and Twitter to drive engagement in 2011.
A bid to reach a broad swath of music fans leading up to the February awards show.
Cartoon Network's site generated 2 billion ad impressions this year, and brands are moving in.
Fans are asked to pose with pineapples and use the hashtag (what else?) #pineappling to share pics.
Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows.
Kids music powerhouse has integrated with brands like Macy's and ConAgra's Kid Cuisine.
Move comes after a summer of growth for social TV platform.
Assignment includes "Call of Duty" and "Skylanders" franchises.
National Geographic uses smartphones to connect with "generation extinction."
Firm sees interest from advertisers with interactive TV offering.

June 6, 2012
1:00pm ET / 10:00am PT