Marketing News & Expert Advice
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Healthcare & Pharma
42% of U.S. Consumers Use Social Media for Health Care Info [Survey]
PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals.
Non-Food Marketers Grab Greater Share of Digital Coupon Space
The number of digital coupon "events" increased by 12.3 percent in 2011.
Anti-Acne Brand Combines QR Codes With Mobile Video
Effort takes interactive marketing to the bathroom mirror.
Sting Operation Led to Google's $500M Pharma Ad Settlement with DOJ
Google coughed up $500 million to the U.S. Justice Department to settle an illegal pharmacy advertising case.
Facebook Comment Change Revives Pharma Call for FDA Guidelines
For pharma brands, the FDA is the elephant in Facebook comment room.
Pfizer Facebook Page Returns With No Impact on Other Pages
Hacking incident will not affect drug maker's brand- or disease-related Facebook pages.
Google Hand Holding Brings Pharma to YouTube
Google courts pharma as Facebook prepares to force comments on their pages.
Facebook to Let Pharma Disable Comments on Some Pages
Product specific pages may be be permitted to prevent user comments.
Facebook Tells Pharma Brands They Must Allow Comments
Pharma marketers that disable comments on their Facebook pages are in for a change.
Report: Google to Settle With DOJ Over Illegal Pharma Ads
Company has set aside $500 million for a possible DOJ settlement.
Pharma Marketers Scared to Test Google Ads, So Google Does
For heavily regulated pharma ads, Google says low CTR is a good thing.
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