Email Marketing

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Email Marketers Need to Do More to Nurture Leads [Study]

Jun 30, 2014 - A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead. Comments

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Microsoft Outlook webmail logo Jun 24, 2014 - Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Comments

Oracle Outlines Vision for Marketing Cloud

imag0685 May 2, 2014 - After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marketing Cloud product line. Comments

Happy 10th Birthday, Gmail!

gmailbygoogle Apr 1, 2014 - Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers. Comments

Google Updates Gmail iOS App to Compete With Apple Mail

google-logo-square Mar 7, 2014 - In an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user experience. Comments

Facebook to Abandon Its Email Service in March

facebook-homepage Feb 25, 2014 - Facebook will retire its @facebook.com email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address. Comments

Gmail's Google+ Integration Leaves More Questions Than Answers

gmail-google-plus Jan 13, 2014 - A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person. Comments

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

campaigner-header-image Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Over 50 Percent of Unique Email Opens Now Mobile

tablets-in-school Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

How Do Consumers Feel About Gmail Tabs?

gmail-tabs Sep 11, 2013 - Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been? Comments

ClickZ and BrightWave Publish New Email Marketing Book

mailbox Apr 19, 2013 - ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.” Comments

VIDEO: The Evolution of the New Inbox [Email Marketing]

screen-shot-2013-04-08-at-3 Apr 8, 2013 - ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Comments

Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel

email-remarket Jan 25, 2013 - Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget. Comments

DailyCandy's Boots Get Dirty With Custom Sorel Campaign

dailycandy-sorel2 Sep 28, 2012 - Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and phrase. Comments

Constant Contact Acquires Digital Storefront for $65M

yellowpages-foursquare Jun 13, 2012 - Email services provider pushes into e-commerce, social for small businesses. Comments

Email Deliverability Takes a Turn for the Worse

Mar 20, 2012 - After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Comments

Cisco Pushes Limits of LinkedIn's Messaging Platform

Feb 7, 2012 - Some 140,000 "chief experience officers" are shown the same video ad in biggest use of InMail to date. Comments

Google, Microsoft, and Facebook Team Up to Take on Phishing Attacks

phishing-credit-card Jan 31, 2012 - Vendors look for email standards on authentication Comments

Constant Contact Purchases CardStar, Moves Into Mobile

Jan 19, 2012 - Longtime SMB marketing services provider continues to diversify. Comments

Google Gmail Scores Big Customer Win

Jan 12, 2012 - Move challenges Microsoft's Outlook corporate messaging software; email service providers appear to be safe. Comments

Yahoo Wins $610M Suit Against Lottery Spammers

Dec 8, 2011 - Emails purported to be from Yahoo offices. Comments

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