Marketing News & Expert Advice
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Email Marketing
Silverpop Marries Foursquare to Email
Email industry warhorse buys out a geo-social marketing startup.
WhatCounts Acquires Blue Sky Factory
Atlanta-based email marketing company acquires Blue Sky for its social-email integration.
New York Yankees Strike Out on Email Security
Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation?
Email Marketers Urged to Shore Up Security
Online Trust Alliance says email addresses should be considered personally identifiable information.
Epsilon Completes Services Expansion With Aspen Acquisition
As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios.
iContact Targets SMBs With Free Email Service
Limited tools are free for emailers with less than 500 addresses.
Email Service Provider Epsilon Hacked
Breach potentially affects millions of email addresses, the BBC reports.
Google Tests Displays Ads in Gmail: Will CTRs Suffer?
Marketers react to image-based promotions on the right-hand side of opened e-mail messages.
Why Consumers Quit Brands on Facebook, Twitter, E-mail
Study finds relevancy and frequency as chief culprits to why unlikes, unfollows, and unsubscribes occur.
E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking
Time spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds.
Traditional Tops Social for Congressional Advocacy
Channels like Facebook, Twitter, and YouTube are important, but study shows traditional channels still hold more weight.
Will Amazon's Commodity E-mail Service Harm ESPs?
Amazon SES could open up bulk e-mail marketing to cash-strapped companies.
HomeAway's Super Bowl Ad Gets Big Digital Push
Vacation rentals brand is arming its network of home renters with customized versions of Super Bowl ad.
[x+1] Raises Cash, Does Mobile Ad Deal With Mobclix
$10 million infusion will support mobile ad bidding, mobile CRM, and e-mail integration.
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