Marketing News & Expert Advice
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Email Marketing
ClickZ and BrightWave Publish New Email Marketing Book
Apr 19, 2013 - ClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.” Comments
DailyDeals.com Focuses on E-Retail Offers
Nov 1, 2011 -
Online merchants can use deals to build their email lists.
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Silverpop Marries Foursquare to Email
Oct 5, 2011 -
Email industry warhorse buys out a geo-social marketing startup.
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WhatCounts Acquires Blue Sky Factory
Jul 11, 2011 - Atlanta-based email marketing company acquires Blue Sky for its social-email integration. Comments
Email Marketing Service Accused of Investor Fraud
May 13, 2011 - Feds allege mUrgent misled investors about business results and customers. Comments
New York Yankees Strike Out on Email Security
Apr 28, 2011 -
Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation?
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B2B Daily Deals Site Launches with Business Publisher
Apr 27, 2011 -
RapidBuyr will tap ACBJ's existing local sales teams and audiences in attempt to build national B2B daily deals offering.
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Email Marketers Urged to Shore Up Security
Apr 26, 2011 - Online Trust Alliance says email addresses should be considered personally identifiable information. Comments
Epsilon Completes Services Expansion With Aspen Acquisition
Apr 25, 2011 -
As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios.
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iContact Targets SMBs With Free Email Service
Apr 13, 2011 - Limited tools are free for emailers with less than 500 addresses. Comments
Epsilon's Security Breach Exposes Troubling Trend
Apr 5, 2011 - Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Comments
VIDEO: The Evolution of the New Inbox [Email Marketing]
Apr 8, 2013 -
ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox.
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Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel
Jan 25, 2013 -
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
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DailyCandy's Boots Get Dirty With Custom Sorel Campaign
Sep 28, 2012 -
Branded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and phrase.
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Constant Contact Acquires Digital Storefront for $65M
Jun 13, 2012 -
Email services provider pushes into e-commerce, social for small businesses.
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Email Deliverability Takes a Turn for the Worse
Mar 20, 2012 - After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Comments
Cisco Pushes Limits of LinkedIn's Messaging Platform
Feb 7, 2012 - Some 140,000 "chief experience officers" are shown the same video ad in biggest use of InMail to date. Comments
Google, Microsoft, and Facebook Team Up to Take on Phishing Attacks
Jan 31, 2012 -
Vendors look for email standards on authentication
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Constant Contact Purchases CardStar, Moves Into Mobile
Jan 19, 2012 - Longtime SMB marketing services provider continues to diversify. Comments
Google Gmail Scores Big Customer Win
Jan 12, 2012 - Move challenges Microsoft's Outlook corporate messaging software; email service providers appear to be safe. Comments
Yahoo Wins $610M Suit Against Lottery Spammers
Dec 8, 2011 - Emails purported to be from Yahoo offices. Comments
Become an Email Marketing Expert!
ClickZ Academy's e-Learning course on Email Strategy helps you maximize your email marketing efforts. From understanding email compliance to building data lists, the 7 modules of this online certification are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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