Marketing News & Expert Advice
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Marketing
Hispanic-Heavy Swing States Drive High Mobile Ad Prices
Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states.
Facebook Shows Fast Growth in Brand Value
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Digital Mad Man: Beyond Interactive Partner Matt Day
A San Francisco expansion leads to acquisition for one of the first banner ad firms.
Digital Co-op Ads Are Ignored by Some SMBs
$450M in potential digital ads for SMBs from manufacturers will go unused.
Social Media Ad Spending to Reach $9.8 Billion
BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.
Facebook Deepens Local-Mobile March
Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm.
Digital Mad Woman: Omnicom Managing Director Felice Kincannon
The "broad" from New York straddled the traditional and Internet agency worlds.
Digital Mad Men: A ClickZ Series
The Digital Mad Men and Women of the '90s reigned during the Internet revolution.
Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends
Crispin Porter + Bogusky's experience director discusses why campaigns should move beyond digital versus traditional.
McDonald's and Capital One Test Cox Mobile Ads
Local media firm launches division with three dedicated mobile salespeople.
Yahoo Woos Small Biz with Marketing Dashboard
New service provides consolidated view of marketing results and reputation.
Pinterest Affiliate Service Attracts Thousands
Products from H&M and UGG - along with porn sites - get link love through people pinning products.
Mobile Shopping Co Bee Media Buys Location Tech Firm
Round up: Bee Media Buys Adcentricity; Moat gets investment.
Study: Motherhood Changes Rules for Marketing
BabyCenter-Nielsen research reveals how women - once they become moms - change their media consumption and shopping behaviors.
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