Agency Spotlight

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Publicis Acquires Sapient to the Tune of $3.7 Billion

Nov 3, 2014 - Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of beefing up its digital offerings. Comments

Spotlight On: Tribal Worldwide's Rich Guest

tribal-logo-oranger Oct 27, 2014 - Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy." Comments

Cannes Lions: Hot or Shark-Jumping?

canneslions Jun 26, 2014 - More categories, more tech, and more blurring of the lines at 2014's Cannes Lions. Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Failed Publicis-Omnicom Merger Leaves Nobody Mourning

failed-merger May 12, 2014 - The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. Comments

Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika Trautman

rapt-media-analytics Feb 6, 2014 - Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and marketers to accurately track and boost conversions and ROI. Comments

VIDEO: Isobar US Co-CEOs on the Importance of Innovation in Marketing and Advertising

isobar-coceos Jan 27, 2014 - The co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including their MIT Media Lab partnership. Comments

CES 2014: What Got Mindshare Excited

CES conference shot 2014 Jan 13, 2014 - Grabbing some time with Mindshare's Jordan Bitterman to find out what was hot at the show. Comments

DigitasLBi, Razorfish Cut Cross-Ad Deal With Google

Google logo Nov 15, 2013 - Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties. Comments

VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

kahlow Nov 14, 2013 - Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by the Online Marketing Institute (OMI) in partnership with ClickZ and Kelly Staffing. Comments

AdRoll Reaches $100M Revenue Run Rate

adroll-logo-thumb Oct 10, 2013 - AdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers. Comments

Twitter Lands Major Advertising Deal With WPP

twitterbird Jun 10, 2013 - WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others. Comments

Q&A: Accenture Interactive's Glen Hartman Wants to Move Beyond Campaigns

glen-hartman-headshot May 27, 2013 - ClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, creative and otherwise, and whether Accenture Interactive is muscling into agency territory. Comments

Responsys Interact Provides Cross-Channel Profiles, Prefs

responsy-interact May 24, 2013 - Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. Comments

BloomReach Gives View of Content Quality

bloomreach-dashboard May 14, 2013 - BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Comments

InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web

inmobi Apr 12, 2013 - Tewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Comments

Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans

hensley-evans-121-2 Mar 25, 2013 - Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Comments

Spotlight on John Gagnon, Bing Ads' Evangelist

john-gagnon-bing-ads-320x320 Mar 19, 2013 - An interview with the Bing Ads evangelist for small businesses. Comments

NewsCred Gains $15 Million in Series B Funding

newscred Mar 19, 2013 - Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors. Comments

Former OMD Exec to Lead New Consulting Division for GroupM

simon-ernie2013 Mar 8, 2013 - Media investment management firm GroupM has created a consulting services division to add to its staple of services. Comments

Sitecore Inks Deal With Procter & Gamble

sitecore Mar 1, 2013 - Sitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Comments

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