Marketing News & Expert Advice
|
|
|
Local
New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers
May 13, 2013 - A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. Comments
Facebook Deepens Local-Mobile March
May 7, 2012 -
Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm.
Comments
McDonald's and Capital One Test Cox Mobile Ads
May 2, 2012 -
Local media firm launches division with three dedicated mobile salespeople.
Comments
Yahoo Woos Small Biz with Marketing Dashboard
May 2, 2012 -
New service provides consolidated view of marketing results and reputation.
Comments
Former Apple Exec Helps Foursquare With Ads
Apr 20, 2012 -
Sales vet Steven Rosenblatt is working closely with geo-social app.
Comments
Report: Local Ad Player WebVisible Has Closed
Dec 29, 2011 - In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Comments
Local Digital Ad Revenue to Hit $23.3 Billion This Year
Nov 14, 2011 - BIA/Kelsey predicts local digital ad spending to continue growth, reaching $37.9 billion in 2015. Comments
Google Adds Zagat to Its Local Buffet
Sep 8, 2011 -
Search giant dives deeper into content game, perhaps further spurring Google Offers push.
Comments
SMBs to Boost Social Media and E-mail Spending in 2011
Mar 10, 2011 - Borrell Associates finds more than half of small businesses will increase digital spending this year. Comments
Bing Integrates 3D Imagery for Local Businesses from EveryScape
Dec 15, 2010 -
Company will provide immersive imagery for locations in Bing's business listings.
Comments
Fast-Food Chains Bypass Foursquare With Branded App
Nov 11, 2010 -
Carl's Jr. and Hardee's have built a geo-social app from scratch and plan to unveil it to customers soon.
Comments
Borrell: There's Money in Local Media
Apr 18, 2013 -
Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates.
Comments
The Search Agency Automates SEM for SMBs
Mar 19, 2013 -
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
Comments
The Coffee Bean and Tea Leaf Goes Hyper-Local
Mar 8, 2013 -
California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level.
Comments
Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013
Nov 9, 2012 -
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.
Comments
U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Nov 5, 2012 -
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
Comments
Borrell Refines Local Digital Ad Market Segments
Sep 10, 2012 -
Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets.
Comments
Foursquare Local Updates Competes with Google, Twitter
Jul 18, 2012 -
Automatic updating service lets businesses target repeat customers.
Comments
Digital Ad Revenues Will Grow 13% in 2012
Jul 17, 2012 -
Digital will account for 25% of the local ad market in the future, says BIA/Kelsey.
Comments
Digital Co-op Ads Are Ignored by Some SMBs
May 15, 2012 -
$450M in potential digital ads for SMBs from manufacturers will go unused.
Comments
Social Media Ad Spending to Reach $9.8 Billion
May 15, 2012 -
BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.
Comments
Become a Better Online Marketer!
ClickZ Academy offers an introductory e-Learning course for online marketers. Online Marketing Foundation covers multiple disciplines, including SEO, Analytics, PPC, Email, Usability, Social Media and Mobile Marketing. The 13 modules of this online certifcation are designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without having to leave your computer or tablet screen.
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013 -
Six Things You Need To Know About Real-Time Advertising
Quantcast
May 20, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
