Local

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McDonald's Experiments With Geo-Marketing in Georgia

Dec 18, 2014 - As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success. Comments

VIDEO: Localizing Groupon for Indonesia

groupon-indonesia Apr 2, 2014 - Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the daily deals site localizes for the country. Comments

Yahoo Launches Listing Management Tool for Small Business

scan-results-1-copy Jun 17, 2013 - Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. Comments

New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers

follow-your-nola May 13, 2013 - A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. Comments

Borrell: There's Money in Local Media

borrell-revenue Apr 18, 2013 - Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Comments

The Search Agency Automates SEM for SMBs

agency-automation Mar 19, 2013 - The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so. Comments

The Coffee Bean and Tea Leaf Goes Hyper-Local

instragram-bubbly Mar 8, 2013 - California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. Comments

Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013

local-search2 Nov 9, 2012 - Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Comments

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

facebook-mobile Nov 5, 2012 - Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Comments

Borrell Refines Local Digital Ad Market Segments

borrell-dmr Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments

Foursquare Local Updates Competes with Google, Twitter

checkin-image Jul 18, 2012 - Automatic updating service lets businesses target repeat customers. Comments

Digital Ad Revenues Will Grow 13% in 2012

local-ad-market-image Jul 17, 2012 - Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Comments

Digital Co-op Ads Are Ignored by Some SMBs

co-op22 May 15, 2012 - $450M in potential digital ads for SMBs from manufacturers will go unused. Comments

Social Media Ad Spending to Reach $9.8 Billion

kelsey-socialad2016 May 15, 2012 - BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Comments

Facebook Deepens Local-Mobile March

glancee May 7, 2012 - Glancee purchase is latest pre-IPO move by CEO Mark Zuckerberg's firm. Comments

McDonald's and Capital One Test Cox Mobile Ads

cox-capitalone2 May 2, 2012 - Local media firm launches division with three dedicated mobile salespeople. Comments

Yahoo Woos Small Biz with Marketing Dashboard

yahoo-dashboard May 2, 2012 - New service provides consolidated view of marketing results and reputation. Comments

Former Apple Exec Helps Foursquare With Ads

foursquare Apr 20, 2012 - Sales vet Steven Rosenblatt is working closely with geo-social app. Comments

Report: Local Ad Player WebVisible Has Closed

Dec 29, 2011 - In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Comments

Local Digital Ad Revenue to Hit $23.3 Billion This Year

Nov 14, 2011 - BIA/Kelsey predicts local digital ad spending to continue growth, reaching $37.9 billion in 2015. Comments

Google Adds Zagat to Its Local Buffet

zagat Sep 8, 2011 - Search giant dives deeper into content game, perhaps further spurring Google Offers push. Comments

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