Marketing News & Expert Advice
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Marketing to Latinos
Hispanic-Heavy Swing States Drive High Mobile Ad Prices
Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states.
Comida Kraft's Facebook Page Speaks to Latinos
Spanish-language Timeline addresses diverse countries of origin.
Univision Sells Hispanic Digital Audience for 2012 Election
The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012.
Zyrtec Reaches Female Hispanics with Mobile, Video
Niche campaign features bandwidth-detecting mobile ads.
Facebook's Self-Serve Ads Can Now Target Hispanics
Feature lets marketers auto-target 7.7 million Latino adults in the United States.
Old Navy Targets Hispanics With Online Telenovela
Telemundo partnership results in six-week branded video saga.
iCrossing Buys Hispanic Agency Wallaby Group
Wallaby has roots in search and offices in five countries, including Spain.
WPP Continues Brazilian Shopping Spree With Gringo
Ups investment ahead of World Cup and Olympics.
About.com Looks for Brand Amigos With 'En Español'
Publisher introduces ad-supported Spanish-language site.
Dentsu Buys NYC Agency Firstborn
Firstborn employs 65 and counts Pepsi, AT&T, and Wrigley among clients.
Verizon Sponsors Yahoo, MTV Contest to Find Latino Superstar
AT&T may have American Idol, but Verizon now has Dame un Break.
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