Marketing to Latinos

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Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS

Mar 27, 2014 - Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Comments

Toyota Creates Virtual Rubik’s Cube for Hispanic Consumers

rav4cube Oct 28, 2013 - The Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Comments

Jennifer Lopez Launches Viva Movil for Latino Audience

jenniferlopez-ctia-2 May 24, 2013 - Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless. Comments

Pinterest Audience Grows 8X in Latin America

pinterest-brazil Jun 15, 2012 - ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Comments

Video: Latino Marketing Expert Maria Lopez-Knowles

globalhue-lopezknowles Jun 14, 2012 - Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink." Comments

Latinos in Social Media Get Political for 2012

latism-elliane-ramos May 29, 2012 - Group rallies members on Twitter, LinkedIn, and Google+ to spur voter participation. Comments

Hispanic-Heavy Swing States Drive High Mobile Ad Prices

pontiflex-mobile-swingstate5 May 23, 2012 - Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states. Comments

Comida Kraft's Facebook Page Speaks to Latinos

comida-kraft-2 Apr 9, 2012 - Spanish-language Timeline addresses diverse countries of origin. Comments

Univision Sells Hispanic Digital Audience for 2012 Election

univision-voter Apr 4, 2012 - The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Comments

Zyrtec Reaches Female Hispanics with Mobile, Video

zyrtec-mobile Mar 27, 2012 - Niche campaign features bandwidth-detecting mobile ads. Comments

Facebook's Self-Serve Ads Can Now Target Hispanics

Feb 17, 2012 - Feature lets marketers auto-target 7.7 million Latino adults in the United States. Comments

Old Navy Targets Hispanics With Online Telenovela

telenovela-oldnavy Oct 21, 2011 - Telemundo partnership results in six-week branded video saga. Comments

iCrossing Buys Hispanic Agency Wallaby Group

Sep 12, 2011 - Wallaby has roots in search and offices in five countries, including Spain. Comments

WPP Continues Brazilian Shopping Spree With Gringo

Jun 3, 2011 - Ups investment ahead of World Cup and Olympics. Comments

About.com Looks for Brand Amigos With 'En Español'

Apr 9, 2011 - Publisher introduces ad-supported Spanish-language site. Comments

Dentsu Buys NYC Agency Firstborn

Feb 1, 2011 - Firstborn employs 65 and counts Pepsi, AT&T, and Wrigley among clients. Comments

Verizon Sponsors Yahoo, MTV Contest to Find Latino Superstar

Jul 16, 2010 - AT&T may have American Idol, but Verizon now has Dame un Break. Comments

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